Yes bank success story
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Transcript of Yes bank success story
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SUCCESS STORY OF YES BANK
GROUP MEMBERS:P07.ASHISH MATHEWP10.HEMANT TELANG
P38.SANDEEP SHARMAEX01.VIJAY TAYADE
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INTRODUCTION• India’s fourth largest private sector Bank, is the outcome of the
professional & entrepreneurial commitment of its Founder, Dr. Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.
• YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
• YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients.
• YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.
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VISION• To create a commercially viable financial institution
that incorporates sustainable development within core business functions
• Mainstream sustainability through multi-stakeholder engagement both internally & externally
• Link shareholder value with sustainable development of India ( Fourth Generation Sustainability)
• Engage in strategy development (in thought ) and execution (in action)
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FIVE KEY BRAND PILLARS
• Growth• Trust• Human capital• Technology • Transparency and Responsible banking
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10 Things To Remember
1. Fulfilling a dream2. Create ownership3. It’s all in a name4. Governance and transparency5. Institutionalise the bank
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10 Things To Remember
6. Outsource the technology7. Driven by knowledge8. Make it public9. Be responsible, socially10.Thin, lean and agile
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HOW DID YES BANK TIDE THROUGH THE CRISIS IN 2008 – 09
• Adopting proactive strategies• Retail expansion• Hiring people• Started building a brand
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Branding Through Social Media
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ACHIEVEMENTS• YES BANK is the only Greenfield license awarded by
the RBI in the last 15 years.• YES BANK has recently become the first Indian
Bank to become a signatory to the United Nations Global Compact.
• More than 125 branches over 100 locations across India as well as 93off-site ATMs.
• YES BANK has been ranked # 3 in “The BW Banking Special 2006 A Survey of India's Best Listed Public and Private Banks”
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Conclusion
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THANK YOU