YELP NATIONAL CASE STUDY A LOOK AT THE NUMBERS … · Discount Tire wanted to measure the impact of...
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A LOOK AT THE NUMBERS Discount Tire ran a Yelp Ads campaign to measure online-to-offline attribution (how Yelp Ads drive in-store purchases). BACKGROUND 15:1 RETURN on Yelp Ads spend Discount Tire received a Discount Tire is the largest independent tire retailer in North America with over 900 locations. Serving over 40 million customers since they began in 1960, Discount Tire has built a national tire chain by focusing on customer service. CHALLENGE Discount Tire wanted to measure the impact of Yelp Ads so they partnered with Yelp and LiveRamp to measure the direct impact of Yelp Ads on in-store purchases. RESULTS The results exceeded all expectations. During the campaign, Discount Tire earned a 15:1 return on Yelp Ads spend which led them to more than double their investment in Yelp Ads. Yelp worked with LiveRamp to match August and September 2016 client-provided transaction data to Yelp users. Results were extrapolated to account for a portion of transactions that could not be matched. Return on Yelp Ads Spend defined in terms of sales revenue yielded from online ads. YELP NATIONAL CASE STUDY (415) 230-6565 Contact Us [email protected]
Transcript of YELP NATIONAL CASE STUDY A LOOK AT THE NUMBERS … · Discount Tire wanted to measure the impact of...
A LOOK AT THE NUMBERS
Discount Tire ran a Yelp Ads campaign to measure online-to-offline attribution
(how Yelp Ads drive in-store purchases).
BACKGROUND
15:1 RETURNon Yelp Ads spend
Discount Tire received a
Discount Tire is the largest independent tire retailer in North America with over 900 locations.
Serving over 40 million customers since they began in 1960, Discount Tire has built a national tire
chain by focusing on customer service.
CHALLENGE
Discount Tire wanted to measure the impact of Yelp Ads so they partnered with Yelp and LiveRamp
to measure the direct impact of Yelp Ads on in-store purchases.
RESULTS
The results exceeded all expectations. During the campaign, Discount Tire earned a 15:1 return
on Yelp Ads spend which led them to more than double their investment in Yelp Ads.
Yelp worked with LiveRamp to match August and September 2016 client-provided transaction data to Yelp users. Results were
extrapolated to account for a portion of transactions that could not be matched. Return on Yelp Ads Spend defined in terms of sales
revenue yielded from online ads.
YELP NATIONAL CASE STUDY
(415) 230-6565Contact Us [email protected]
