YELLOWFIN : LOCATION INTELLIGENCE

“Consumer data will be

the biggest differentiator

in the next two to three

years...

Whoever unlocks the

reams of data and uses it

strategically will win..”

-Angela Ahrendts

In This Issue

What is Location

Intelligence?

How Location

Intelligence makes it

easier for business users

to identify significant

trends.

Concept of GeoPacks.

Multi-layered maps.

Nearly all of our data has location, our customers, our stores, our suppliers. We need to know where they are and how they interact.

Location intelligence is the capacity to organize and understand complex

data through the use of geographic relationships. It organizes business and

geographically referenced data to reveal the relationship between location and

people, events, transactions, facilities, and assets.

Like other types of visualization, maps bring data to life and make it easier for

business users to identify the significant trends and issues contained in most of

the reports and dashboards, but location intelligence goes beyond basic

geographical displays; it delivers interactive spatial models that correlate busi-

ness data on a three-dimensional surface.

Yellowfin predominantly focusses on making location analytics driven insights

more accessible, ships with Census-based demographic data. These datasets are

known as ‘GeoPacks’, and it assists it’s users to quickly discover rich location-

based insights and correlations between existing business and spatially relevant

third-party data. Yellowfin’s 'GeoPacks' provide geographical and location-

relevant demographic data, enabling users to combine that information with

existing business data to create insightful location-based reports. ‘GeoPacks’

can also be created for any geography and is used by Yellowfin

Yellowfin's native Base Layer allows users to immediately create multi-layered

maps without needing to source WMS layers. Instead of pulling a map layer

from a third-party source – such as Google Maps, Yellowfin will use shape files

to create an image (native Base Layer).

Aptus Data Labs Newsletter April 2016

Shows where the data is not located in addition to where it is located.

Set your map in motion to see changes over time.

It use images to provide alternative mapping options.

Map your data to the image Campus map and student numbers Human body for injury analytics Warehouse floor plan for stock level

Combine mapping with other visualization for deeper understanding.

Let your location data drive you to the information you need.

Look for opportunities where no data exists.

Seeing what’s not there is the big opportunity.

Helps in making decision regarding where to put new store.

Location Intelligence can benefit sales and marketing initiatives by identifying:

Customer clustering sales per country, state, region Postal addresses of target customers (helping to develop targeted

marketing campaigns by combing addresses with other relevant information such as demographic and transactional data)

Market place gaps, opportunities, threats and level of penetration

Location Intelligence can benefit planning and construction projects, helping to assess:

Site selection (identifying the geographic spread of your most profitable customers and how this has changed over time, etc)

Enabling effective forecasting (matching store locations with the size of surrounding populations can be used as a guide to deter-mine potential profitability)

Optimizing warehousing processes and stock flows based on the consumption rates of particular products by locality.

Data is your companies most valuable

asset. That’s why Yellowfin makes it

easy for you to connect to all your enter-

prise data sources from your operation-

al applications in Oracle or SQL server,

through to highly optimized analytical

databases or OLAP cubes.

Yellowfin lets you analyze them all-

wherever they are.

Yellowfin’s Location Intelligence Benefits

Knowing where you don't have

customers lets you discover where

new opportunities exists.

“Data are becoming the new raw

material of business ..”

-Chirag Mundie

HEALTHCARE Public health- a SARS out-

break

Market data-Birth, death,

disease trends

Site selection-new clinic,

imaging centres and hospi-

tals

Target marketing- men over

50, youth parents

Location Intelligence brings the “where” factor to performance analysis and enables a deeper analysis of a retailer’s business information, specifically designed to assist retailers in reaching new conclusions and making the next best business decision.

How Location Intelligence can help you?

RETAIL Trade area analysis

Customer profiling

Site selection

Merchandising

Target marketing

Competitive analysis

Territory design and

analysis

Profit optimization

Performance analysis

Bones

Images are used to provide alternative mapping options ( Human Body for Injury analytics)

Hospitals can use maps to determine where their patients reside and where they should locate ancillary services.

RETAIL

HEALTHCARE

INSURANCE

Processing claims

Risk Assessment

Market Development

Site Selection– new business

centres

This is an example of how an insurance company has taken information from real-time weather feed to determine which areas are most at Risk of severe weather on a given day.

INSURANCE

TRANSPORTAION

Bridge assessment

Route management

Facilities management

Fleet administration

Emergency Response

Safety and security of roads,

railways.

Transport industries implement location intelligence solutions to improve the management, maintenance, safety, and security of roads, railways, and transport infrastructure.

TRANSPORTATION

How Yellowfin’s Location Intelligence functionality help Business users? The choice of map is yours

With Yellowfin, you can effortlessly merge your spatial and regular data in a wide variety of mapping

format—from basic Google maps, to GIS data sets and Web Map Services (WMS). Yellowfin lets you rapidly

integrate or create mash-ups using your existing GIS tools – such as ESRI or MapInfo – via WMS.

Discover your next opportunities

Geographic visualizations are complete. Mapping your data doesn’t just allow you to see where you are, it

allows you to see where you aren’t! Gain instant insight into the potential markets that you may be missing out

on. Discover where your next big opportunity is with Yellowfin.

Multi-layered analysis

The ability to overlay demographic or statistical data - such as per capita income- onto your maps, provides

you with an additional level of analysis and understanding of the data. However, layering is difficult using

traditional database and BI techniques. Yellowfin makes creating multi-layered maps easy.

Combine place and time for deeper insight

Set your maps in motion to see changes over time. Yellowfin’s map animation allows you to ‘replay’ a data set

to understand how trends and hot spots are moving geographically.

For more information Contact us

Address: APTUS DATA LABS Novel IT Park, #46/4, Garvebhabipalya, Hosur Main Rd, Kudlu Gate, Bengaluru, Karnataka 560068

Phone: 080 4953 8577

Email: info@aptusdatalabs.com sales@aptusdatalabs.com