Yellow Pages Monitor (Issue 2)

© Heernet Ventures Limited. All Rights Reserved

Yellow Pages Industry Monitor

| Fortnightly newsletter on the Yellow Pages industry | Issue No. 2, Published 4th May 2009 | Published by Heernet Ventures Limited (heernet.com) |

News Eniro announces restructuring of directory assistance services

Claro partners with Yahoo’s OneSearch in Mexico

Beyond Commerce launches LocalAdLink

Claro launches Yahoo oneSearch

Beyond Commerce Inc. launches LocalAdLink

Yellow Pages Association appoints Christopher Cummings as Chairman

Multiplied Media launches Poynt on the BlackBerry Apps store

Seat Pagine Gialle appoints new CEO

TrueLocal launches a local search application for Apple iPhone

Data Share price performance

Deal sheet (January – March 09)

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News

Eniro announces restructuring of directory assistance services

Date 21th April, 2009

The Nordic yellow pages company, Eniro has restructured

its directory assistance (DA) business following a wholesale

review of the company’s cost structure. Eniro 118 118 has

been absorbed into Eniro Sweden and operations in

Helsingborg will be discontinued (leaving 6 locations). The

CEO (Barbro Sjölander) is also leaving. Eniro has stated

that the future development of both its online and DA

businesses will require them to work together more closely.

Claro partners with Yahoo’s OneSearch in Mexico


The Mexican mobile operator, Claro has partnered with Yahoo to make Yahoo’s OneSearch search engine the default search engine on its handsets. Claro is part of the Mexico telecom services company, America Movil. Yahoo has launched the OneSearch mobile search engine in a number of Latin American countries including Brazil, Chile, Columbia, Peru and Venezuela.

Beyond Commerce launches LocalAdLink


Beyond Commerce has launched LocalAdLink, a local search directory and advertising network. The network uses geo-targeting technology to display relevant local advertising on proprietary and third party websites. The company claims to have signed up over 30,000 small businesses in a 3 month period. Beyond Commerce is a US-based provider of online marketing services including ecommerce solutions and a social networking offer.

YPA appoints Christopher Cummings as Chairman


The US-based trade association, Yellow Pages Association has appointed Christopher Cummings as its Chairman. Christopher Cummings is the CEO and owner of the Marquette Group, a specialist yellow pages sales agency.

Multiplied Media launches Poynt on the BlackBerry Apps store


Multiplied Media has made its Poynt local search application available on the Blackberry Apps store. The application offers a wide range of local search tools including search, listings data and movie ticketing; the application is primarily targeted at the US and Canadian markets. Content on Poynt has been sourced via a number of partnerships including Yellow Pages Group (Canada), Idearc Media (USA) and t-info (Germany) and Infobel (Europe).

The company also announced its financial results for the year ended December 2008.

CS$ 2007 2008 % Change

Revenue 7,138 69,768 877.4%

Net Loss -5,062,277 -7,029,353 N.A.

Source: Company website

Seat Pagine Gialle appoints new CEO


The Italian yellow pages publisher, Seat Pagine Gialle

appointed Alberto Cappellini as their new Chief Executive

to replace Luca Majocchi. His previous corporate role was

with the Italian operations of the FMCG company,

Kimberly- Clark.

TrueLocal launches a local search application for

Apple iPhone


The Australian directories company, TrueLocal has launched a local search application for the Apple iPhone. The application includes advanced features that make it better to find and connect with local business.


Share price data

Company name Reuters Code

Bloomberg Code

Currency Current price

% Change

1 mth 6 mth 12 mth

Eniro ENIRO.ST ENRO.SS SEK 18.00 195.1% -0.6% -55.0%

Pages Jaunes PAJ.PA PAJ.FP EUR 8.27 30.4% 12.8% -35.6%

Seat Pagine Gialle PGIT.MI PG:IM EUR 0.198 -67.5% -64.7% -80.4%

Telegate TGTG.DE TGT:GR EUR 8.20 10.7% -6.8% -30.7%

Yell Group YELL.L YELL:LN GBP 39.75 231.2% -35.6% -76.1%

Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.68 -3.7% -31.6% -48.1%

Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.24 41.2% 4.3% -70.0%Date updated: 30th April 2009

‐65%

‐36%

‐32%

‐7%

‐1%

4%

‐80% ‐60% ‐40% ‐20% 0% 20%

Seat Pagine Gialle

Yell Group

Yellow Pages Income Fund

Telegate

Eniro AB

Yellow Pages (Singapore)

% share price change (Last 6 months)

‐80%

‐76%

‐70%

‐55%

‐48%

‐36%

‐31%

‐100% ‐80% ‐60% ‐40% ‐20% 0%

Seat Pagine Gialle

Yell Group

Yellow Pages (Singapore)

Eniro AB

Yellow Pages Income Fund

Pages Jaunes

Telegate

% share price change (Last 12 months)


Deal Sheet

A summary of key deals and joint ventures over the previous 3 month period.

Date Investor Investee Terms Details

March 2009 Eniro AB (Sweden)

Oreo AB (Sweden) SEK 6.6 million The Nordic directories publisher, Eniro AB acquired Oreo AB, a local public procurement service company. The website aims to facilitate the public procurement process for small businesses.

March 2009 Yellow Pages (Singapore)

Insis (IE Singapore holdings)

S$ 6.0 million Yellow Pages (Singapore) acquired the international business information website, Insis. The website was owned by the IE Singapore holdings (a public sector organisation).

February 2009 Yellow Pages New Zealand

APN News and Media Ltd

N.A. APN News and Media divested its online business directories operation(websites include FindA.co.nz, Wises maps, menus.co.nz, UBD and APNData) to Yellow Pages New Zealand.

February 2009 Helion Venture Partners

GETIT Infoservices (India)

Rs 200 million The venture fund, Helion Venture Partners invested in the Indian yellow pages and directories publisher, GETIT Infoservices. The capital will be used to expand GETIT's services nationally.


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Yellow Pages Monitor (Issue 2)

Business

Transcript of Yellow Pages Monitor (Issue 2)