Yellow Pages Industry Monitor (Issue 7, July 2009)

© Heernet Ventures Limited. All Rights Reserved

Yellow Pages Industry Monitor Monitoring industry and company developments in the global yellow pages and local search Industries

| Fortnightly newsletter | Issue No. 7, Published 13th July 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |

News � Getfugu launches mobile search application in Latin America

� Google optimises its mobile search

� Local Insight Regatta Holdings consolis its 2 operating subsidiaries

� LB2 Group acquires Ketchum Directory Advertising from Omnicom Group

� R.H. Donnelley forms partnership with Innovectra

� InfoGroup forms partnership with V-Enable

Data � Share price performance

� Deal sheet (Feb - July 09)

The view from Europe ….North America …..Asia ……Latin America ……Middle East …………...

Heernet Ventures publishes this newsletter as part of its research coverage of the yellow pages industry. You can

access more research on the yellow pages industry from our research website at G2Mi.com.

If you are in the local search industry or are a financial investor seeking market or company analysis, we can assist

you. With dedicated research analysts based in both Europe and Asia, we are well placed to provide ‘on the ground’

assistance and support in most countries.

Over the last five years, we have worked on a number of advisory assignments in the industry on areas such as

growth strategy, product benchmarking, competitor intelligence and acquisition search.

For an initial discussion, please contact us on +44 (0) 208 180 7223 or by email on [email protected].


News

Getfugu launches in Latin America

2nd July 2009

Getfugu has launched its mobile search tool in a number of

Latin American countries, including Mexico, Argentina, Brazil, Chile, Panama, Peru and Venezuela. Getfugu is a

US-based technology company which provides mobile

search tools and applications; its new search tool allows

users to access websites by pointing a mobile camera at any

logo, speaking a brand name or typing a keyword. The tool

also includes a location-based search and a ‘Hotspotting’

tool that allows users to purchase products using screen-

based recognition technology.

Google optimises mobile search results

8th July 2009

Google has enhanced its mobile search results for small-

screen handsets; the results will feature Google News,

Google Images, Product Search and other Google properties.

The company plans to launch the new results format for all leading handsets in 38 languages.

LB2 Group acquires Ketchum Directory Advertising

7th July 2009

LB2 Group has acquired Ketchum Directory Advertising from Omnicom Group. The purchase consideration was not

disclosed. LB2 Group Ltd., founded in 2006, is an

advertising company. Ketchum Directory Advertising is

one of the leading directory ad agencies in the US;

established in the 1950s, Ketchum’s client base includes

clients such as Penske, VCA Animal Hospitals and

Luxottica Group.

Local Insight Regatta Holdings consolis its 2 operating subsidiaries

7th July 2009

US yellow pages and online search company Local Insight Regatta Holdings has merged its 2 operating companies,

Local Insight Yellow Pages Inc. and The Berry Company.

The merged company will be known as The Berry

Company. Local Insight Yellow Pages Inc. publishes print

and online directories for Windstream Corporation and a

number of other telecoms companies. The Berry Company

provides local search solutions to approximately 300,000

businesses in 42 states. The company publishes close to 900

print directories and is an authorised reseller of yellowpages.com.

R.H. Donnelley forms partnership with Innovectra

8th July 2009

The US yellow pages publisher R. H. Donnelley has

partnered with Innovectra to launch DexPages in the states where it publishes print directories. DexPages is a digital

version of the company’s yellow pages directories.

Innovectra provides digital technology solutions that allow

print directories to be published online with the look and

feel of a print directory. The company was one of the first

to create electronic directories and currently publishes more

than 1,000 online yellow pages directories. R.H. Donnelley

is a leading US yellow pages and local search company; it

also operates a business listings website (Business.com).

InfoGroup forms partnership with V-Enable

8th July 2009

InfoUSA has formed a strategic partnership with V-Enable,

a local search company, whereby InfoUSA’s database will

provide information on 14 million businesses and 137 million consumers to V-Enable customers. InfoUSA, a

subsidiary of InfoGroup owns and operates one of the

largest listings databases in the USA. V-Enable provides

local search and advertising technology solutions for its

clients; these solutions typically integrate local content from

for mobile and Internet users.


Share price data

Company name Reuters Code

Bloomberg Code

Currency Current price

% Change

1 mth 6 mth 12 mth

Eniro AB ENIRO.ST ENRO.SS SEK 6.10 -20.8 15.7 -36.6

Pages Jaunes PAJ.PA PAJ.FP EUR 6.50 -22.1 -13.2 -26.3

Seat Pagine Gialle PGIT.MI PG:IM EUR 0.15 -26.9 -70.0 -74.2

Telegate TGTG.DE TGT:GR EUR 7.21 -9.9 7.6 -27.2

Yell Group YELL.L YELL:LN GBP 22.00 -40.5 -54.2 -64.5

Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.00 -3.8 -24.6 -39.2

Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.36 -34.3 66.7 -52.2 upd: 10th July 2009


News

A summary of key deals and joint ventures over the last six months.

Sub Sector Investor Investee Terms Details

February 2009

Directories Yellow Pages New Zealand

APN News and Media Ltd

N.A. APN News and Media disinvested online business directory FindA.co.nz to Yellow Pages New Zealand.

February 2009

Directories Helion Venture Partners

GETIT Infoservices (P) Ltd

INR200 million Helion Venture Partners invested in GETIT Infoservices (p) Ltd, a yellow pages and directories publisher, to expand GETIT's services across the country.

March 2009

Directories Eniro AB Oreo AB SEK6.6 million Swedish search and directory services provider Eniro AB acquired Oreo AB, a local public procurement services company.

March 2009

Directories Yellow Pages (Singapore)

Insis (IE Singapore Holdings)

US$6.0 million Yellow Pages (Singapore) acquired a stake in Insis, a wholly owned subsidiary of IE Singapore Holdings.

April 2009 Directories LocalTel Shamrock Media Incorporated

NA LocalTel, a directory publisher, acquired Shamrock Media Incorporated, another directory publisher.

June 2009 Mobile local search

Multiplied Media UnoMobi Group NA Multiplied Media Corporation Group is a mobile local search services provider in Calgary. UnoMobi is a mobile software development company.

June 2009 Directories Herold Business Data GmbH

Tupalo.com NA Herold Business Data GmbH acquired a 24% stake in Tupalo.com. Herold Business Data GmbH is a yellow pages publisher in Austria. Tupalo.com offers international social yellow pages.

June 2009 Directories Canpages ZipLocal CS$2.4million ZipLocal is a Canadian local search engine.

July 2009 Directories LB2 Group Ltd. Ketchum Directory Advertising

NA Ketchum Directory Advertising, a wholly owned subsidiary of Omnicom Group Inc., is one of the largest directory advertising agencies in the US.


Published by: Heernet ventures limited London UK Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web: heernet.com, G2Mi.com

© Heernet ventures limited 2009. All Rights Reser ved.

All corporate logos, images and brands are copyright of the respective companies.

TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation.

Yellow Pages Industry Monitor (Issue 7, July 2009)

Business

Transcript of Yellow Pages Industry Monitor (Issue 7, July 2009)