yearly report upload 2016 Trending Charts

Data Through April 2016

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Leads vs. Conv. Rate

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bing / cpcTotals

JulySource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

AugustSource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

SeptemberSource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

OctoberSource / Mediumgoogle / cpc

facebook / cpcbing / cpcTotals

NovemberSource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

DecemberSource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

Date Range: Jan 2016JanuarySource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

FebruarySource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

MarchSource / Mediumgoogle / cpcfacebook / cpcbing / cpcTotals

AprilSource / Medium

google / cpcfacebook / cpcbing / cpcTotals

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Clicks vs. CPC

Sessions Avg. CPC

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Cost vs. CPL

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bing / cpcTotals





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Clicks vs. CPC

Avg. CPC

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Cost vs. CPL

bing / cpcTotals





Monthly TotalsMonth Leads Conversion RateAug-‐14 892 0.70%Sep-‐14 1,353 0.94%Oct-‐14 1,285 0.91%Nov-‐14 1,149 1.02%Dec-‐14 900 0.83%Jan-‐15 1,289 0.93%Feb-‐15 1,163 0.88%Mar-‐15 1,814 1.35%Apr-‐15 1,614 1.30%May-‐15 1,722 1.67%Jun-‐15 1,781 1.62%Jul-‐15 1,547 1.60%Aug-‐15 1,192 1.06%Sep-‐15 1,431 1.44%Oct-‐15 2,203 2.30%Nov-‐15 1,203 1.61%Dec-‐15 1,075 1.66%Jan-‐16 1,114 1.68%Feb-‐16 985 1.69%Mar-‐16 1,381 1.95%Apr-‐16 690 1.19%

Month Cost LeadsAug-‐14 $119,376 892Sep-‐14 $150,781 1,353Oct-‐14 $145,144 1,462Nov-‐14 $155,295 1,149Dec-‐14 $142,996 900Jan-‐15 $159,194 1,289Feb-‐15 $163,793 1,163Mar-‐15 $180,609 1,814Apr-‐15 $191,135 1,614

May-‐15 $182,308 1,722Jun-‐15 $196,421 1,781Jul-‐15 $187,308 1,547Aug-‐15 $179,743 1,192Sep-‐15 $196,828 1,431Oct-‐15 $273,320 2,203Nov-‐15 $216,321 1,203Dec-‐15 $181,615 1,075Jan-‐16 $182,137 1,114Feb-‐16 $180,013 985Mar-‐16 $227,129 1,381Apr-‐16 $115,893 690

Month LeadsJan-13 0Feb-13 0Mar-13 0Apr-13 0May-13 0Jun-13 0Jul-13 0Aug-13 33Sep-13 340Oct-13 1,473Nov-13 923Dec-13 234Jan-14Feb-14Mar-‐14Apr-‐14May-‐14Jun-‐14Jul-‐14Aug-‐14Sep-‐14Oct-‐14Nov-‐14Dec-‐14

bing / cpcTotals





Month Sessions Avg. CPCAug-‐14 128,224 $0.93Sep-‐14 143,375 $1.05Oct-‐14 141,965 $1.02Nov-‐14 112,580 $1.38Dec-‐14 108,683 $1.32Jan-‐15 139,154 $1.14Feb-‐15 132,852 $1.23Mar-‐15 134,233 $1.35Apr-‐15 124,429 $1.54May-‐15 102,971 $1.77Jun-‐15 109,713 $1.79Jul-‐15 96,719 $1.94Aug-‐15 112,675 $1.60Sep-‐15 99,296 $1.98Oct-‐15 95,758 $2.85Nov-‐15 74,650 $2.90Dec-‐15 64,642 $2.81Jan-‐16 66,203 $2.75Feb-‐16 50,181 $3.59Mar-‐16 70,818 $3.21Apr-‐16 58,000 $2.00

Month Cost CPLAug-‐14 $119,376 $133.83Sep-‐14 $150,781 $111.44Oct-‐14 $145,144 $99.28Nov-‐14 $155,295 $135.16Dec-‐14 $142,996 $158.88Jan-‐15 $159,194 $123.50Feb-‐15 $163,793 $140.84Mar-‐15 $180,609 $99.56Apr-‐15 $191,135 $118.42

May-‐15 $182,308 $105.87Jun-‐15 $196,421 $110.29Jul-‐15 $187,308 $121.08Aug-‐15 $179,743 $150.79Sep-‐15 $196,828 $137.55Oct-‐15 $273,320 $179.82Nov-‐15 $216,321 $179.82Dec-‐15 $181,615 $168.94Jan-‐16 $182,137 $163.50Feb-‐16 $180,013 $182.75Mar-‐16 $227,129 $164.47Apr-‐16 $115,893 $167.96

Qualification Rate Qualified Leads0.00% 00.00% 00.00% 00.00% 00.00% 00.00% 00.00% 012.12% 410.88% 373.33% 490.43% 40.85% 2

bing / cpcTotals





Date Range: June 2014JuneSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 73,005 1.65% $0.09facebook / cpc 6,676 3.97% $0.03bing / cpc 4,965 5.44% $0.12Totals 84,646 2.05% $0.09

JulySource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 88,937 1.40% $0.04bing / cpc 5,460 5.07% $0.00facebook / cpc 5,397 4.74% $0.11Totals 99,794 11.21%

AugustSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 118,356 1.25% $0.03bing / cpc 6,903 3.65% $0.12facebook / cpc 2,965 2.77% $0.00Totals 128,224 7.67%

SepSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 133,126 1.68% $0.04bing / cpc 7,541 3.89% $0.08facebook / cpc 2,708 7.61% $0.00Totals 143,375 13.18%

OctSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 126,151 1.63% $0.04bing / cpc 13,591 2.66% $0.03facebook / cpc 2,223 7.92% $0.00Totals 141,965 12.21%

NovSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 100,576 1.87% $0.04

bing / cpc 9,635 2.75% $0.02facebook / cpc 2,369 9.20% $0.00Totals 112,580 13.82%

DecSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 101,722 1.50% $0.04bing / cpc 5,484 2.30% $0.00facebook / cpc 1,477 7.99% $0.00Totals 108,683 11.79%

Date Range: Jan 2015JanSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 130,016 1.48% $0.04bing / cpc 5,136 4.28% $0.04facebook / cpc 4,002 9.42% $0.05Totals 139,154 1.88% $0.05

FebSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 124,525 1.52% $0.04bing / cpc 4,269 4.15% $0.14facebook / cpc 4,058 3.94% $0.20Totals 132,852 1.88% $0.05

MarSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 110,050 1.72% $0.05facebook / cpc 20,042 4.32% $0.04bing / cpc 4,141 4.42% $0.05Totals 134,233 1.88% $0.05

AprilSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 94,516 1.48% <$0.01facebook / cpc 26,315 3.25% $0.00bing / cpc 3,598 3.06% $0.00Totals 124,429 1.88% $0.05

MaySource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 72,162 1.93% $0.00facebook / cpc 27,002 4.28% $0.00bing / cpc 3,807 2.47% $0.00Totals 102,971 1.88% $0.05

JuneSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 83,159 1.96% $0.00facebook / cpc 23,659 4.51% $0.00bing / cpc 2,895 3.66% $0.00Totals 109,713 1.88% $0.05

JulySource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 72,591 2.31% $0.00facebook / cpc 21,150 3.67% $0.00bing / cpc 2,978 3.73% $0.00Totals 96,719 2.65% $0.05

AugustSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 100,249 1.64% $0.07facebook / cpc 9,228 3.22% $0.02bing / cpc 3,198 4.94% $0.13Totals 112,675 1.87% $0.07

SeptemberSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 85,183 2.53% $0.21facebook / cpc 11,466 1.56% $0.07bing / cpc 2,647 4.12% $0.08Totals 99,296 2.46% $0.19

OctoberSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 68,074 3.69% $0.29

facebook / cpc 25,482 2.23% $0.08bing / cpc 2,202 5.00% $0.18Totals 95,758 10.92% $0.55

NovemberSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 56,847 4.22% $0.33facebook / cpc 16,412 2.61% $0.12bing / cpc 1,391 4.10% $0.43Totals 74,650 10.93% $0.88

DecemberSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 55,603 3.88% $0.35facebook / cpc 8,315 3.32% $0.14bing / cpc 724 2.62% $0.28Totals 64,642 9.82% $0.77

Date Range: Jan 2016JanuarySource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 57,511 3.86% $0.39facebook / cpc 7,969 3.02% $0.20bing / cpc 723 6.64% $0.28Totals 66,203 13.52% $0.87

FebruarySource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 44,474 4.33% $0.40facebook / cpc 12,850 2.27% $0.22bing / cpc 857 3.85% $0.00Totals 58,181 10.45% $0.62

MarchSource / Medium Sessions Goal Conversion Rate Per Session Goal Valuegoogle / cpc 52,806 4.70% $0.80facebook / cpc 17,145 2.49% $0.16bing / cpc 867 6.23% $0.23Totals 70,818 13.42% $1.19

AprilSource / Medium Sessions Goal Conversion Rate Per Session Goal Value

google / cpc 43,621 3.21% $0.50facebook / cpc 13,928 2.41% $0.27bing / cpc 451 2.00% $0.44Totals 58,000 7.62% $1.21

GA Leads Spend CPL CVR Clicks Platform Leads586 $76,302.92 $130.21 0.80% 82,952 677132 $9,558.83 $72.42 1.98% 23,595 119132 $8,793.28 $66.62 2.66% 5,461 172850 $94,655.03 $111.36 1.00% 112,008 968

GA Leads Spend CPL CVR Clicks Platform Leads611 $86,862.82 $142.17 0.69% 102,894 692139 $9,622.49 $69.23 2.55% 6,100 158127 $9,377.70 $73.84 2.35% 18,902 137877 $105,863.01 $120.71 0.88% 127,896 987

GA Leads Spend CPL CVR Clicks Platform Leads727 $102,504.25 $141.00 0.52% 140,485 883124 $11,249.54 $90.72 1.58% 7,849 15341 $5,622.70 $137.14 0.43% 9,604 67892 $119,376.49 $133.83 0.70% 157,938 1,103

GA Leads Spend CPL CVR Clicks Platform Leads1,105 $131,512.16 $119.02 0.73% 151,133 1,272145 $14,295.05 $98.59 1.68% 8,628 165103 $4,973.71 $48.29 1.61% 6,388 1361,353 $150,780.92 $111.44 0.94% 166,149 1,573


GA Leads Spend CPL CVR Clicks Platform Leads908 $132,103.86 $145.49 0.90% 112,296 1,125

132 $18,195.58 $137.85 1.37% 12,786 153109 $4,996.01 $45.83 4.60% 6,944 1441,149 $155,295.45 $135.16 1.02% 132,026 1,422

GA Leads Spend CPL CVR Clicks Platform Leads778 $122,460.26 $157.40 0.76% 116,228 94563 $16,375.57 $259.93 1.15% 8,061 9059 $4,159.75 $70.50 3.99% 5,894 80900 $142,995.58 $158.88 0.83% 130,183 1,115

GA Leads Spend CPL CVR Clicks Platform Leads991 $135,029.36 $136.26 0.76% 149,757 1,152110 $16,979.29 $154.36 2.14% 7,423 133188 $7,184.87 $38.22 4.70% 14,394 2151,289 $159,193.52 $123.50 0.93% 171,574 1,500




GA Leads Spend CPL CVR Clicks Platform Leads852 $139,704.35 $163.97 1.18% 74,298 971823 $30,063.97 $36.53 3.05% 85,785 84747 $12,539.34 $266.79 1.23% 5,224 821,722 $182,307.66 $105.87 1.67% 165,307 1,900



GA Leads Spend CPL CVR Clicks Platform Leads913 $152,989.63 $167.57 0.91% 112,411 860197 $14,573.36 $73.98 2.13% 48,914 19382 $12,179.64 $148.53 2.56% 3,652 811,192 $179,742.63 $150.79 1.06% 164,977 1,134


GA Leads Spend CPL CVR Clicks Platform Leads1,360 $183,319.15 $134.79 1.96% 69,548

791 $80,994.62 $102.40 0.74% 107,24352 $9,005.76 $176.58 2.22% 2,3002,203 $273,319.53 $124.07 2.30% 179,091

GA Leads Spend CPL CVR Clicks Platform Leads1,077 $172,252.56 $123.66 2.32% 59,976104 $38,035.10 $71.90 0.83% 63,37222 $6,033.39 $262.32 1.57% 1,4691,203 $216,321.05 $179.82 1.61% 124,817

GA Leads Spend CPL CVR Clicks Platform Leads976 $153,439.72 $125.05 2.14% 57,29393 $25,334.72 $87.06 0.78% 37,2986 $2,840.71 $568.14 0.65% 7721,075 $181,615.15 $168.94 1.66% 95,363

GA Leads Spend CPL CVR Clicks Platform Leads1,004 $154,843.16 $121.54 2.17% 58,70789 $24,850.10 $78.89 0.56% 56,29221 $2,443.93 $122.20 2.36% 8481,114 $182,137.19 $163.50 1.68% 115,847

GA Leads Spend CPL CVR Clicks Platform Leads884 $130,653.92 $118.03 2.60% 42,62886 $46,759.76 $76.28 1.35% 45,31015 $2,599.46 $144.41 1.76% 1,025985 $180,013.14 $182.75 1.69% 88,963

GA Leads Spend CPL CVR Clicks Platform Leads1,144 $153,726.40 $115.41 2.61% 51,061212 $70,062.25 $114.48 0.97% 63,13425 $3,340.18 $128.47 2.73% 9541,381 $227,128.83 $164.47 1.95% 115,149

GA Leads Spend CPL CVR Clicks Platform Leads

589 $78,351.32 $130.59 1.87% 32,05798 $36,231.34 $161.75 0.27% 84,2803 $1,310.16 $655.08 0.49% 407690 $115,892.82 $167.96 1.19% 116,744

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yearly report upload 2016 Trending Charts

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