YEARBOOK 2017/18 - Saltwater Stone · 2020-03-16 · CLIENT: DOMETIC Working with world-leading...

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YEARBOOK2017/18

WELCOMESaltwater Stone is a performance-driven agency offering a broad range of communications and design services within the maritime industry.Our values are integrity, professionalism and passion. Our experienced team provides intelligence-led advice and strategic solutions to a broad range of global brands and businesses.This Yearbook is an introduction to our services and our clients.

We are Saltwater Stone.

The maritime communications agency.

CONTENTSWho we are 4

Client focus: ACR Electronics, Inc. 6

What we do 8

Client focus: FLIR/Raymarine 12

Our expertise 16

Client focus: Karpaz Gate Marina 18

Where we work 20

Client focus: Kongsberg 22

You’re in good company 24

How we operate 26

Client focus: Jotun Marine Coatings 28

The industry’s choice 30

3

T H E M A R I T I M E C O M M U N I C AT I O N S A G E N C Y

WHO WE AREFuelled by intelligence, driven by experience.

We are passionate about giving the most professional service to our clients and everything we do is underpinned by creativity and the very best media intelligence.

We help our clients become more inventive and responsive to the way we communicate today.

We combine great ideas with clear strategic thinking and crafted design to build inspiring brands and communications.

A partnership with Saltwater Stone will help define and position a business, and clearly articulate its identity and ambitions.

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“The Saltwater Stone team are the well-known faces of the industry and their personal, friendly and highly professional approach is highly respected.”

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CLIENT: RAYMARINECompetitors set off from Plymouth for this year’s gruelling ‘Original Singlehanded Transatlantic Race (OSTAR)’, which was won by Raymarine Ambassador Andrea Mura.———Image copyright: Paul Gibbins Photography.

4 The maritime communications agency saltwater-stone.com 5

CLIENT FOCUSACR ELECTRONICS, INC.

US safety and survival technology expert ACR Electronics, Inc. works across a range of industries, and designs and manufactures live-saving equipment such as Emergency Position-Indicating Radio Beacons (EPIRBs), Personal Locator Beacons (PLBs), and Search and Rescue Transponders (SARTs).

Saltwater Stone was employed to provide PR support on its AIS transponder range and SurvivorClub initiative, and we continue to support the introduction of innovative new products into the safety at sea sector from ACR Electronics and its brands Ocean Signal, United Moulders, ARTEX and NAL Research.

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“Saltwater Stone is important for us in that they handle our press releases for the show, they bring journalists to our stand so we can let them know about our new technologies and where we are going in the marketplace”

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6 The maritime communications agency 7saltwater-stone.com

CLIENT: INMARSAT GLOBALSaltwater Stone organised a round table event for Inmarsat’s ‘Fleet Xpress for superyachts’ at the Monaco Yacht Show and will continue an Inmarsat Superyacht PR Campaign through 2018.———Image: Saltwater Stone studio designed the creative for Inmarsat’s Safety Awareness campaign.

8 The maritime communications agency

Our core disciplines are:• Communications and Content Public relations, media relations and social media• Advertising campaigns Media planning and media buying, original design and artwork management• Design, branding and marketing Print, digital and websites• Event organisation and delivery

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“Today’s media environment is more complex than ever with print, digital and social all playing important roles.

Saltwater Stone is an agency that is able to clearly articulate client objectives and negotiate in a collaborative manner in order to meet the client needs and budget across all appropriate channels.”

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WHAT WE DOWe deliver intelligence-led, creative and strategic solutions to leading brands through a rigorous journalistic approach, agile marketing intelligence and a refined sense of design craftsmanship.

saltwater-stone.com 9

COMMUNICATIONS AND CONTENT

ADVERTISING CAMPAIGNS

DESIGN, BRANDING& MARKETING

Telling your story in a way the media want to read it is at the heart of what we do. It helps us reach the audiences our clients seek to engage with and the media we need to influence in order to get a brand talked about.

Based on 25 years of experience working with companies across the maritime sector, our strategic approach builds powerful partnerships and inspires brands to evolve, prosper and grow.

The new media landscape has fundamentally changed the way brands communicate with their audiences. We are uniquely positioned in the maritime world to guide companies and brands through the digital environment, creating and curating content, protecting and enhancing reputations, and connecting with key markets.

However great the campaign, it’s not enough unless it reaches the right audience, at the right time.

The Saltwater Stone media team builds effective media advertising schedules across all platforms, whether at a global-scale or closer to home, from annual campaigns to one-off projects, in budget and to deadline.

Our media intelligence team monitors and analyses online and off the page maritime media to create an accurate picture of the real value of each publication.

With over 20 years of experience and an enviable contacts list in the maritime sector we make sure that when you have something to say, the right people will hear it.

Our designs bring ideas to life, transform brands and help businesses and brands grow and evolve.

We are committed to solving business problems and creating messages that cut through with clarity to deliver a competitive edge.

Through research and collaborations, we build a deeper understanding between a brand, its customers and its stakeholders, helping to define, position and communicate clearly the identity and ambitions of a business.

Our work is recognised for its depth of thought, clarity of purpose, boldness of vision and strength of impact.


EVENTS ORGANISATION AND DELIVERYSaltwater Stone attends various boat shows and events throughout Europe and the USA, providing unrivalled support and in-depth market knowledge.———Source: Saltwater Stone Boat Show Team - Cannes 2017


CLIENT FOCUSFLIR/RAYMARINE

In early 2017 Saltwater Stone was appointed by FLIR System’s maritime division to handle public relations and advertising for the EMEA region for FLIR and Raymarine product lines. Saltwater Stone’s PR and media intelligence executives support the UK-based marketing team with specialist knowledge of the leisure, superyacht and commercial media landscape.

The first task for the PR team was to assist with the organisation of a three day press launch of the Raymarine Axiom Pro and the new FLIR thermal imaging cameras on the Italian Lakes. Nearly forty members of the marine leisure press from over a dozen countries attended. Previous experience handling media launches within Europe ensured the team were ‘good to go’ within hours of their appointment. Working closely with the Raymarine team ensured the completion of an enjoyable and efficient event which resulted in outstanding media coverage.

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“My publication would like to thank you for the perfect hospitality and the precise organization shown in the FLIR Raymarine Press Event on Lake Maggiore. For me it was a personal pleasure as well as a valuable opportunity for professional update.

Thanks again for everything.”

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“It’s been an absolute pleasure working with Saltwater Stone over the past 2 years. You have consistently delivered and impressed with ideas and creativity, and together we’ve defined a strong and highly recognisable visual identity for the maritime business unit. An identity that I know will last for years and years...”

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CLIENT: INMARSAT GLOBALAs the Diamond Sponsor of London International Shipping Week 2017, the UK’s maritime industry showcase, Inmarsat hosted a series of seminars on cyber security, safety and digital disruption.———Image: Inmarsat’s key visual for London International Shipping Week 2017designed by Saltwater Stone and used across all marketing and events.


SERVING THE ENTIRE OCEANSPACEFrom cutting-edge technology and ground-breaking products to new boats and industry exhibitions, our experience covers the entire oceanspace and beyond...

AquacultureCommercial fisheriesCruise & passengerMarine researchNaval & defenceOffshore oil & gasPowerboatsRenewables

ShippingSports boats & RIBsSports fishingSubseaSuperyachtsWorkboatsYachts


Communicating in your specialist markets

NON MARINE

Broadcasting technology BrewingBusiness servicesCranesEngineering servicesEquestrian servicesFinance for caravans and motorhomesFlood protectionHealth productsM2M technologyMotorcycle financeOutdoor and equestrian clothingProstheticsSatellite communication services – aircraft & land mobileSatellite communication technology – aircraft & land mobileSoft drinks

SUBSEA TECHNOLOGY

Autonomous Underwater VehiclesCamerasEnvironmental monitoring systemsMine countermeasuresSensors & instrumentsSubsea engineering & interventionSubsea positioningSubsea survey (hydroacoustics – sonar/echo sounder)Trawl monitoring Underwater security

OIL & GAS TECHNOLOGY

Digital twinsIntelligent oilfield solutionsProduction & flow assuranceSensors & instrumentsVisualisation technologyWell monitoring


MARITIME COMMUNICATIONS

GMDSS productsRadio communication systemsSafety beacons - EPIRB/SARTSatellite communication servicesSatellite communication technologySatellite positioning and reference systemsSatellite televisionVessel tracking

MARITIME TECHNOLOGY

Audio systemsAugmented realityAutonomous ships/technologyCCTVDigital transformation (digitalisation)Display and computer solutionsDynamic positioningFire safety systemsFish finding systemsIntegrated automations systemsIntegrated bridge systemsMaritime domain awareness systems (VTMIS)Navigation systems & ECDISNight vision camerasRadio communicationsRemote monitoringSafety devicesSensorsSimulation systems & trainingSoftware

MARITIME RENEWABLES TECHNOLOGY

Remote monitoringWindfarm maintenanceWorkboat technology

MARITIME PRODUCTS

BlindsCleaning productsDeck fittingsGalley equipment and sanitationHVAC – Heating, Ventilation, Air ConditioningMarine and outdoor clothingOutboard enginesPaper chartsPaints & coatingsPersonal flotation devicesPower systems & gensetsRiggingSealing & bondingShoesSynthetic deckingUltrasonic antifoulingWatersports productsWindscreen wipers

MARITIME SERVICES

Boat builders – motorboatsBoat builders – RIBs and tendersBoat builders – superyachtsBoat builders – yachtsBoat & superyacht showsBrokerage/dealershipsCommercial exhibitionsGala events/award schemesIndividual marinas – UK & EuropeInsuranceLifeboat charity – UKLogistics & Freight forwardingMarina equipmentMarinas & operatorsMarine engineeringOnline boat salesOperational servicesPersonal water craftPort authorities & ferry terminalsRegattasTraining provision

CLIENT FOCUSKARPAZ GATE MARINA

The Yacht Harbour Association’s International Marina of the Year 2017, Karpaz Gate Marina is a luxury eastern Mediterranean marina in Northern Cyprus. Shortly after opening for operation, its marina management company, Sea-Alliance Group, approached Saltwater Stone on a recommendation to manage its PR and Social Media.

We continue an integrated approach to promote the marina facilities as well as the location as a sailing destination and an attractive homeport. We provide boat show support, brochure writing, as well as editorials and input into features which are targeted to key publications and linked to advertising campaigns. Proactive campaigns on Social Media engage with visitors, boat owners and local residents to inform, educate and interact.


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“The fully integrated PR and Social Media approach includes media relations and market communications as well as management of a number of Social Media profiles to engage with different audiences including boat owners, captains, crew, visitors, potential visitors and industry colleagues. The Saltwater team has also helped us to promote North Cyprus as a new yachting destination.”

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Photo credit: Karpaz Gate Marina

CLIENT: DOMETICWorking with world-leading marine equipment supplier Dometic as its PR agency for almost a decade, Saltwater Stone helped in the successful launch of the company’s new unified brand positioning, labelled ‘Mobile Living Made Easy’. The new global single brand is expressed in a new, fresh and modern visual identity centred on their end consumers. ———Photo credit: Dometic


WHERE WE WORKReaching out to the market

We primarily operate from offices based on Poole Quay in Dorset on the south coast of England, but are active participants at major shows and events within the commercial maritime and leisure marine sectors. Through this on-the-ground intelligence and relationship building we learn how best to get a brand talked about where it matters most.

On behalf of our leisure marine clients we have arranged launches and media meetings at Annapolis Sail Boat Show, Antibes, boot Düsseldorf, Cannes Yachting Festival, Cowes Week, Dubai International Boat Show, Genoa, Fort Lauderdale International Boat Show, London Boat Show, METSTRADE, Miami International Boat Show, Monaco Yacht Show, Nautic Paris Boat Show, Palma Superyacht Show and Round The Island Race.

Commercial maritime events include DSEI, Europort, IBEX, International Workboat Show, Ocean Business, Oceanology, Seawork International and SMM.

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“The work Saltwater Stone has done for us over the last seven years since has gone a long way to creating the successful brand and business we have become today. Saltwater Stone is extremely well connected and respected in the marine sector and, for that reason, they have worked on all our product launches since 2010. The Saltwater Stone team took a gamble in taking on a new-to-market company brand, but they had the belief and foresight to join us on what has proved to be an exciting and rewarding journey for both companies.”

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CLIENT FOCUSKONGSBERG MARITIMEHeadquartered in Norway with offices and manufacturing facilities worldwide, Kongsberg Maritime is at the forefront of maritime technology innovation. Its cutting-edge integrated solutions enable customers to operate safer and more effectively above and below the water, and Saltwater Stone helps to communicate this to the market through close collaboration with maritime and offshore trade media.

We are well into our second decade as Kongsberg Maritime’s lead communications agency, providing integrated PR, content and advertising services. Our long and fruitful working relationship is built on a platform of trust and support, resulting in strong exposure. Our work with Kongsberg Maritime continues to evolve, as today we support in communicating a new focus on sophisticated digital technology for smart and autonomous vessels that will shape the future of maritime operations.


Artist’s impression of future autonomous vessels on the Trondheimsfjord © All rights reserved

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“Saltwater Stone understands technology marketing and content development, helping us to communicate our value to customers in established and new areas of business globally.”



YOU’RE IN GOOD COMPANYThe partnerships we build with our clients, big or small, local or global, mean we have built an enviable reputation in the maritime industry for creating relevant brands in an ever-changing landscape.

Saltwater Stone has a reputation for professionalism and integrity and has years of experience managing high profile brands and delivering creative campaigns across all marketing disciplines.

Our client list this year included major global brands such as: Cobham SATCOM, Dometic, FLIR, Inmarsat, JL Audio, Kongsberg, Marlink, Ocean Signal, Raymarine, Sika, Simrad and YANMAR.

US shoe brand Sperry appointed Saltwater to launch Team Sperry Topsider at Weymouth 2012; Reed Exhibitions selected us to launch the US Oceanology International show in 2017; Informa chose Saltwater to launch the Abhu Dabi Yacht Show in 2010 and right at the start of it the UK’s rescue service, the RNLI, chose us to launch the Offshore membership grade.

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“You want a crew that knows the maritime world’s ropes, comprehends your business, appreciates your challenges, has impeccable credentials, keeps strong ties with your target media, accurately predicts client needs, fits in seamlessly with your operation, and can easily deliver outstanding results. No one knows the maritime world better than Saltwater.”

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CLIENT: CHRIS CRAFTChris Craft Balearics, part of Princess Motor Yacht Sales. Saltwater Stone handled the launch of the Chris Craft Calypso at the 2017 Palma Boat Show.———Image courtesy of Chris Craft

HOW WE OPERATEWe deliver joined-up, intelligent client campaigns that connect with the people that matter.


We listen, research, question, advise and create to help our clients adapt and succeed in the rapidly changing media landscape.

Our in-house creative, management, planning and campaign teams collaborate to tell powerful authentic stories in the media, build brands, manage reputations and foster trust.

We understand our knowledge, creativity and insight is only as good as the rigorous management and frameworks we have perfected over the years to help deliver our creative services efficiently and professionally, on time and to deadline.

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“Saltwater Stone gives us the fast response and high quality we need, which is why they have been our international PR and communications partner for over a decade. The team understands the shipping and offshore markets we operate in, which helps us to communicate clearly the values of our products and technologies to potential customers.”

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CLIENT: SIKAHavengore restoration - Sika’s professional marine deck caulking system, Sikaflex® 290 DC PRO, was chosen to ensure the deck remains watertight and durable over many years.———Image courtesy of SIKA Maritime

jotun.com/tankcoatings

CARGO TANKSSHOULD

NEVER STAYEMPTY

FOR LONGWith Tankguard Special Ultra you will

get the markets shortest turnaroundtime and the widest cargo resistance.

High cargo resistance and fast desorptiongives the fastest turnaround time betweencargos, helping ship operators to optimise

cargo flexibility and maximise profitability.

All backed by a proven coatings partnerwith over 50 years experience in the

tank coatings industry.

TankGuard Special Ultra is the world’s most advanced tank coating. Jotun’s premium tank coating solution delivers exceptional operational benefits to global shipping. Short turnaround times and the widest cargo resistance reduces down time and allows vessels to sail further for longer. All backed by a proven coatings partner with over 50 years experience.

A NEW STANDARD

WE GO FURTHERSO YOU CANTankGuard Special Ultra is Jotun’s most advanced tank coating designed to keep vessels in operation longer with the shortest turnaround times and widest choice of cargoes.

High resistance and low absorption rates drastically reduces turnaround time between cargoes helping ship operators optimise cargo flexibility and maximise profitability.

CARGO TANKSSHOULD

NEVER STAYEMPTY

FOR LONGWith Tankguard Special Ultra

you will get the markets shortest turnaround time and the widest

cargo resistance.

High cargo resistance and fast desorption gives the fastest turnaround time between cargos, helping ship operators to optimise

cargo flexibility and maximise profitability.

All backed by a proven coatings partner with over 50 years experience in the

tank coatings industry.

jotun.com/tankcoatings

CARGO TANKSSHOULD NEVER STAY EMPTY FOR LONGTankguard Special Ultra deliversthe shortest turnaround availableon the market with the widestcargo resistance.

High cargo resistance and fast desorption give the fastest turnaround time between cargos, helping ship operators optimise cargo flexibility and maximise profitability.

All backed by a proven coatings partner with over 50 years experience in the tank coatings industry.

www.jotun.com/tankcoatings


CARGO TANKS SHOULD NEVER STAY EMPTY FOR LONGTankguard Special Ultra delivers the shortest turnaround available on the market with the widest cargo resistance. High cargo resistance and fast desorption give the fastest turnaround time between cargos, helping ship operators optimise cargo flexibility and maximise profitability.


CARGO TANKSSHOULD NEVER STAY EMPTY FOR LONG

Tankguard Special Ultra deliversthe shortest turnaround availableon the market with the widestcargo resistance.

High cargo resistance and fast desorption give the fastest turnaround time between cargos, helping ship operators optimise cargo flexibility and maximise profitability.



DELIVERS THE SHORTEST TURNAROUND AVAILABLE WITH THE WIDEST CARGO RESISTANCE

CARGO TANKSSHOULD NEVER STAY EMPTY FOR LONG

with the widestcargo resistance

Tankguard Special Ultra delivers the shortest turnaround with the widest cargo resistance

CLIENT FOCUSJOTUN MARINE COATINGS

The Saltwater Stone design team was selected for the product advertising campaign for Jotun Marine Coatings, a subsidiary of the Jotun Group, a leading supplier of paints and powder coatings worldwide.

The brief’s objective was twofold; to raise awareness of Jotun as a supplier of vessel tank coatings and its brand Tankguard; and to focus on the premium product within the range.

Jotun’s marketing team wanted to clearly communicate the benefits and advantages of this product as it had become apparent decisions to purchase were based more on perception than technical ability and the team needed to recalibrate the messaging, improve visibility and increase sales.

The Saltwater Stone studio follows a rigorous and proven design process from: research and close collaboration with the client to begin to outline the best possible visual solutions for the project; to multiple concept design approaches, as shown right; to refining the preferred route at the design development stage; through to delivery of all the required assets and roll out, as shown far right.

The print and online advertising campaign required an extensive range of formats and the design team has vast experience in supplying advert adaptations across all platforms to production standards, liaising direct with publishers. By managing the project from the concept stage through to delivery of final artwork enables marketing departments to concentrate their efforts on other activities.


Saltwater Stone has been a central force within the global maritime industry for over 26 years. We are proud to have built long-term relationships with the marine media that have been instrumental in raising the profile of our clients.

We provide an all-encompassing service which offers creative and strategic solutions powered by relevant industry intelligence and market experience, specialising in technical and innovative products.

To find out how your business could benefit from joining a dynamic creative team of professionals visit our website at saltwater-stone.com or email us.

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“PR for us is a very important aspect of our business and quite frankly something we struggle to resource and put focus and effort in to. They are very independent, they are forward thinking and if I had to use a few words to say what they do for us; Saltwater Stone, they’ve got our back covered with all aspects of PR and marketing.”

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We are Saltwater Stone.

The maritime communications agency.

THE INDUSTRY’S CHOICE


Saltwater StoneLimosa House22 Strand StreetPoole, DorsetBH15 1SBUnited Kingdom—+44 (0)1202 669 [email protected]—saltwater-stone.com

YEARBOOK 2017/18 - Saltwater Stone · 2020-03-16 · CLIENT: DOMETIC Working with world-leading...

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Transcript of YEARBOOK 2017/18 - Saltwater Stone · 2020-03-16 · CLIENT: DOMETIC Working with world-leading...