45minutes

prototyping the DNA of your organisation

DNA

#wtf

deliverable

how do we play today?

BENEFITS1. map it2. aware of it3. take it away

nurture happier and healthier environments for people to work

LETS

1IS

FORM PAIRS

need a NEED?1. organisation2. you & client(s)3. team(s)

MY CASE is…

AGENCY CLIENT CORE CREATIVES

4.5

DECISIONTIME!

ONE ONLY

THINKINGTOOL

Here the focus is on establishing personal

and trusting relationships.

Here the focus is on building the relationships by the deal. The approach is task-centred and the emphasis is on getting the things done.

Task Relationship

5 24 13 X 1 42 53

DNA DRIVER 1

Similarity-oriented Difference-oriented

5 24 13 X 1 42 53

Here we expect and accept the

differences in power between people in

society or organisations.

Here individuals believe that there shouldbe similarity.

DNA DRIVER 2

0

ADCB R

ELA

TIO

NS

HIP

TAS

K 5 4 3 2 1

1 2 3 4 5

DIFFERENCE ORIENTED

SIMILARITY ORIENTED

1

2

3

4

5

5

4

3

1

2

ROLECULTURES

POWERCULTURES

TASKCULTURES

PEOPLECULTURES

0

ADCB R

ELA

TIO

NS

HIP

TAS

K 5 4 3 2 1

1 2 3 4 5

DIFFERENCE ORIENTED

SIMILARITY ORIENTED

1

2

3

4

5

5

4

3

1

2

ROLECULTURES

POWERCULTURES

TASKCULTURES

PEOPLECULTURES

TECH

CEO

STARTUP

maptoday?

MY CASE is…

AGENCY CLIENT CORE CREATIVES

0

ADCB R

ELA

TIO

NS

HIP

TAS

K 5 4 3 2 1

1 2 3 4 5

DIFFERENCE ORIENTED

SIMILARITY ORIENTED

1

2

3

4

5

5

4

3

1

2

ROLECULTURES

POWERCULTURES

TASKCULTURES

PEOPLECULTURES

CLIENT 2CLIENT 3CLIENT 1 AGENCY

CORE

CREATIVES

2.5

2SHOULD

maptomorrow?

0

ADCB R

ELA

TIO

NS

HIP

TAS

K 5 4 3 2 1

1 2 3 4 5

DIFFERENCE ORIENTED

SIMILARITY ORIENTED

1

2

3

4

5

5

4

3

1

2

ROLECULTURES

POWERCULTURES

TASKCULTURES

PEOPLECULTURES

CLIENT 2

CLIENT 3

AGENCY

CORE

CREATIVES

CLIENT 1

AGENCY

CORE

CREATIVES

2.5

experiments2x

experiments1. (o) cell2. (p) sales

THX

#wantppt