Year End Review

2015 Cincinnati PRSA Year-End Report Presented to Cincinnati PRSA Members

December 2015

OUR GOALS

In 2015, we wanted Cincinnati PRSA to be the go-to source

and premier group for PR pros in Cincinnati, continuing to

focus on bringing value to members.

In addition, we wanted to:

Knowledge | Membership | Involvement

Year End Review

ELEVATE KNOWLEDGE

BLOG & NEWSLETTER

• Revived the newsletter to deliver news

and information to members’ inboxes

once a month

• Newsletter had more than 2,000 views

with an open rate around 27%

• A team of eight bloggers plus guest

bloggers regularly delivered content to

members

DIGITAL

Maintained a robust website

• Nearly 50,000 page views

• 11,564 unique visitors

• Average 1,900 visits per month

Connected through social media

• Increased Facebook followers by 25%

• Twitter followers grew to 3,377

PROGRAMMING

• First ever programming

committee

• Two sold out events

• Three national speakers

• 690 attendees at 13 events

(includes Media Day and

Blacksmiths)

NEW PROFESSIONALS

• Held 12 events over the year

including education sessions,

networking mixers and PRSSA

outreach events

• Brought in Matt Prince from Taco

Bell for the September event

• Collaborated with AMA young

pros group for a networking event

APR

• Offered prep class with six

participants and seven presenters

• Held a readiness review Saturday

in November

• Awarded Julia Mace the APR

designation

31% of chapter

is accredited!

MEDIA DAY

• Switched location to Anderson

Pavilion at Smale Park

• More than 100 attendees

• 11 sponsors

• Keynote from Aaron McLear,

press secretary for Governor

Schwarzenegger

MEDIA DAY

JOB BANK

60+ jobs and internships

posted

40+ companies

• Connected quality

candidates to career

opportunities throughout

the region

Year End Review

ELEVATE MEMBERSHIP

MEMBER OVERVIEW

• Grew membership to 215

• Offered a members-only, insider

look at WCPO.com

• Surveyed all members, showing

improvements from 2011

• Updated chapter bylaws to more

accurately reflect operations and

correspond to best practices of

other chapters (More about this in January 2016!)

Net promoter score of 33

77% strongly agree or agree that PRSA is

a good value

87% have an excellent or good impression of

Cincinnati PRSA

PRSSA OUTREACH

• Actively worked to engage with

local PRSSA chapters

• Provided panels on campus for

PRSSA events at Miami University,

Xavier and University of Cincinnati

• Spoke to more than 200 students

• Worked with students on

diversity/community service

initiative

DIVERSITY & COMMUNITY SERVICE

• Outreach to Shroder High School

• Visits to Shroder in spring and fall

with PRSSA students and local

professionals

• Shroder students visited UC to

participate in a campaign class

and take a campus tour

Year End Review

ELEVATE INVOLVEMENT

MEMBER INVOLVEMENT

• Added three new committees this year

for a total of eight active committees

• Increased to approximately 25% of

members involved in leadership and

volunteer roles

• Sent call to members for interest in

serving in leadership roles for 2016

• Hosted new member meet and greet

and coffee talks throughout the city

BLACKSMITH AWARDS

• Shifted location to Bell Event Center

• 133 entries

• 170 attendees at the event

• 14 sponsors

• Reciprocal judging with Rochester,

New York

AWARDS

Presented to Rob Pasquinucci, APR

• Highest honor the Cincinnati PRSA chapter

can bestow upon a member to recognize

service to the chapter, community, society and

profession

AWARDS

Presented to Sister Rose Ann

Fleming from Xavier University

• Honors individuals who are not PR

professionals but use PR to improve

the Greater Cincinnati community

SPECIAL THANKS TO OUR LEADERSHIP TEAM…

Year End Review

… AND THANK YOU!