Year 4, Edition 2

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FF UTUREUTURE CEOCEO SSTARS TARS2010 -11, Issue 22010 -11, Issue 2

Adapting ToAdapting ToSucceedSucceed

Page 23Page 23


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How can a persons career skills and experiences lead to becoming a success ul entrepreneur?

. What personality traits are more likely to lead to success as an entrepreneur?

. Are there diferences between a market economy, entrepreneurship, ree enterprise, and capital

. What taxes do entrepreneurs pay?

. What items are part o a rms operating costs?

. How can an entrepreneur learn about what the customers want?

. How can computer skills help with business operations?

. How do entrepreneurs deal with risks?

. How is personal nancial literacy related to business nancial literacy?

0. What actors determine where to locate a business?

1. Why is branding important?

2. How does competition afect entrepreneurship?

3. What percent o American rms have no employees working or them? Why is this importa

4. What are some sources o unding to start a business?

5. What can an entrepreneur do i business sales drop of?

6. What should an entrepreneur consider when hiring employees or the business?

7. How does an entrepreneur work in a country that doesnt support capitalism?

8. What is tolerance o ambiguity and why is it important to an entrepreneur?9. How might an entrepreneur use company pro ts?

0. Why do entrepreneurs say they are in charge o their own ate?

GET YOUR FREE GENIUS CERTIFICATEand Check out our ALL New Website at

Go to www.Entre-week.org

Are You An Entrepreneurial GENIUS?


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2010-11 Issue 22010-11 Issue 2

Published by The Consortiumfor Entrepreneurship Education1601 W Fifth Ave. #199Columbus, OH 43212

[email protected]

Publisher: Dr. Cathy AshmoreEditor: Mike AshmoreGraphic Design: SPLASH Desig

Student Advisory Board

Chip Lowe, Claire He, Micah TolKelly Rapp, Marcus Craft

Web Page Design and ManagemeCWD

44 TattooIDTattooID NFTE, Inc.NFTE, Inc.

66 Gumball EntrepreneurGumball Entrepreneur

TREP$TREP$

88 A Touch of Sweetness A Touch of Sweetness Buchholz AcademyBuchholz Academy

1010 One Step at A TimeOne Step at A Time Ignite/Generation EIgnite/Generation E

1212 Fresh Squeezed SuccessFresh Squeezed Success

Holthouse Foundation for KidsHolthouse Foundation for Kids

1515 If the SKY is Falling...If the SKY is Falling... 1717 Texting in ClassTexting in Class Chip LoweChip Lowe

1818 The Seeds of SuccessThe Seeds of Success

FFAFFA 2020 Bright IdeasBright Ideas part 2part 2

Marketplace for KidsMarketplace for Kids

2222 Adapting to Succeed Adapting to Succeed The Lyles CenterThe Lyles Center

2727 Up From The RootsUp From The Roots Rseau des CJE du QubecRseau des CJE du Qubec

28 Our Sponsors28 Our Sponsors

Read About meRead About meon page 6on page 6


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Future CEO Stars 2010 -11 Issue 24

MMy name is Steven Gordon. Im eighteen years old and from Brooklyn, New York. My storystarts when I was in my junior year of high school, and I was in a Research class next toa NF E alumnus, Gary Jiang. Gary is sixteen years old and the CEO of Muffi nMilk (www.muffi nmilk.com), which is an apparel company. He soon posted on Facebook a status update that

mentioned he was looking for some help, and after thinking about it I replied that I was interested.Unknowingly, he marked my rst footsteps into the entrepreneurial world. I soon learned the inand outs of running a business; from pitching sales to nalizing budgets. Gary quickly becamemy role model and my mentor. He saw potential in me and referred me to the NF E BizCamp.

In August 2009, I launched attooID (pronounced tat-too-eed ).Te company manufactures and retails temporary safety tattoos, which features a childs initials and parents phone number. So if they were to get lost that they can be easily recovered. It makessafety fun for kids.

My inspiration for attooID (www.thetattooid.com) came frommy little brother. Whenever he was out of my sight, Id panic forhis safety. I know exactly how it feels to have to worry about ayoung child, and Im only an older brother. I cant imagine thelevel of stress parents go through when worrying about their children. I want to keep children safebut trying to balance fun and safety was a challenge. And thats when I came up with the idea forcreating tattoos.

Being the owner of a relatively new company is very time demanding; especially since I am startincollege in the fall, and am still in search of a reliable team to work with. Despite the pressurefrom school and my responsibilities to Muffi nMilk, I love what I do. I love it because no onehas this job, and no label can be put on what I do. Even the term entrepreneur doesnt seemlike enough to describe it all. If you could only imagine the hard time I have with answering thesimple question What do you do?

As the CEO of attooID and Chief Sales Offi cer of Muffi nMilk,Ive learned that startups are like a complex lock in a door. Onceyou nd the right combination of keys and build the right team,

you can unlock that door, and even go as far as to pick the lockson others.

TattooIDTattooIDBy Steven GordonBy Steven Gordon


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Future CEO Stars 2010 - 11 Issue 2

THOUGHT YOU COULDN'T AFFORD A W

DIDNT THINK VIDEO PRODUCTION COULD

never had the time to setup your company to takeadvantage of social networking?

THINK AGAIN!

Visit www.cwd.me today!Email us [email protected] us at (352) 575-0055

nd us on

acebook


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(continued on next page)

My name is im Gorab and I am a 5th grader at Paradise Knoll School inNew Jersey. My idea for the REP$ Marketplace was to make miniaturegumball machines. Instead of getting them from the store and reselling them, Imade the decision to make my own with the help of my family. Tat decision was areally good one; it was fun to work with my dad and brother and meant more prot!

It all started out while I was watching V with my Mom and Dad, and we weretrying to brainstorm ideas. We were comparing our ideas when my Mom smiledand said to my Dad, Remember those gumball machines you once made?Right then and there, I knew we had a winner. Who doesnt love gumballs?

Te next Saturday we went to my dads workshop. On the way we stopped at Home Depotto get wood. Ten when we got to his shop, he showed me different jigs and xtures formaking the gumball machines like in factory mass production. My dad really knows what

hes doing. He showed me how to set up the machines and safely use them. With thehelp of my brother, we rst made the dowels, then the sides, the bottoms, and then thetops. Tat was cool too, because I had helped him when he did REP$ a few years ago. Once the parts were all cut out, drilled and sanded, we started assembling them. First

we put the tops on the sides. Ten we put the acrylic sheets in. After that we put themiddles and the bottoms in. Next, we went shopping; we had to buy a lot of gumballs.

GG umball umball EE ntrepreneur ntrepreneur By Tim GorabBy Tim Gorab


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Future CEO Stars 2010 - 11 Issue 2 7

Te nal step was to put on our gloves and load the gumballs in. o do that, wehad to ip the machine and put in the gumballs one by one. Tat took some time!!

When the day of the REP$ Marketplace came, I dressed professionally and practiced mysales pitch for the last time. I set up a poster with pictures of me assembling the machines s

people could see how I made them. I made a display of the gumball machines on my tabltoo. I had the gumball machines that were lled with gumballs, and I also made rell bagof gumballs to sell for $1.00. I was nervous, and hoping for success. Tankfully, I got it!

I really enjoyed the experience of the Marketplace. Many people came to see my stand anthought it was the best one there. I even got my picture taken with the mayor while she wacutting the ribbon! I made a total prot of $216.00. I learned a whole lot in my REP$experience; I cant wait to do it next year too!


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IIt starts in the kitchen, take a little of this, a dash of that, and then a delicate hint of caringthat pulls off the recipe. Tis is the creation of a cake, but not just any cake. A cake fromthe girls at A ouch of Sweetness. Tis is who we are, Emily Marsh and Caitlin Kennedy,two cake bakers out to create a whole new way of looking at a basic treat people have beenenjoying from childhood.

Gainesville, Florida is a place of opportunity. Surrounded by college students who aresuddenly living their dreams, it soon became clear to us that we did not have to waituntil our 20s and 30s to realize and act upon our goals. Tus, ouch of Sweetness Cakes

was born. argeting youth was our goal so we aimed to create fun cakes but without thehigh prices of a traditional bakery. While a prot margin is important, we decided that anextreme prot was not our priority and so we created a just price system.

After we got together and made some very cute, yet simple business cards, we succeeded inspreading the word about our blossoming business. Our peers and our teachers at Buchholz

High School were very appreciative of an opportunity for home baked goods and leapt atthe chance to partake of our offerings.

Since our somewhat timid beginnings, our reach has grown and in the past three months we have had about 15 customers! People are loving what we love: cakes we make by hand We have had orders for everything from a fun fossil cake to a grooms cake and it has beenan incredible journey.

A Touch of Sweetness...

By Emily Marsh and Caitlin Kennedy


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Future CEO Stars 2010 - 11 Issue 2

Our journey has not been an easy one and many obstacles lay in our way. Creating uniquerecipes and attractive cakes is not as easy as it seems. We have to sketch out our ideas rlabel different materials and of course always keep the customer in mind. For example, wreceived an order for a cake that was simple yet delicate and had a fondant layering witcreme roses and several layers of ribbon around different tiers. While a daunting taskCaitlin and I accepted. It was a diffi cult cake to make and took several hours. We were ithe process of creating the soft roses and measuring ribbons when all of a sudden the phonrang and the customer told us he was on his way...thirty minutes early! In an absolute timcrunch we managed to create the cake he wanted and when he arrived we did not complainof his earliness nor did our cake lack any of the nesse of a cake which would have takemuch longer. It was a very proud moment as our customer smiled and left with the cake hehad hoped for.

Looking back now, neither Caitlin nor myself can believe that our love of baking and a casuidea of bringing what we love to others could have taken us so far. Seeing how amazing th

journey has been thus far, we are anticipating what could possibly come next. We like tdream that one day we will have shops nationwide and sell many cakes that people will lovand remember. Our dreams have gotten us so far already, we just keep adding layers to oucake made of our aspirations, hard work, and successes.


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Future CEO Stars 2010 -11 Issue 210 (continued on next page)

MMy name is Elijah, and I am eleven years old. I am in 6th grade now, and I started my businessnamed Elis Enterprises when I was in 5th grade. I started in the Barry County MSUExtension 4-H Poultry Club and learned about the business classes that were starting soon. Ithought it sounded like a great idea, so I joined. Te class started with 10 weeks of classes learningabout business plans, creating a product, marketing, and nancial plans using Generation E and4-H curricula. I found them interesting and couldnt wait to get my business started. Kathy Pennington, Program Assistant, was my teacher and has been a great mentor, and I am thankfulfor having her help and her extra effort. My ideas came from my mom being an art teacher. Shehad done several cool projects with her students, and I created my product from one of her ideas.I made some changes and created a better product.

My business is creating stepping stones using cement and glass. I use several types of glass pieceand some are recycled. I have worked with several types of cement and found what works besfor me and creating a great product. I use recycled molds which reduces my operating cost. Ihave been using my moms kitchen oor to make the stepping stones on cold or rainy days, whichsometimes has caused a problem. My dad and dog, Sadie have stepped in a couple stones beforethey were dry. Mom even has a few spots of dry cement on the tile oor. When it is nice out, Iam able to work on the back porch, where nobody walks.

My goal for starting my business was to raise enough money to pay for me to go to Boy ScoutSummer Camp. It took about a month to raise enough money for camp after I paid for my supplies and operating costs. Farmers markets have been my main source of customers. I have worked one to two farmers markets a week throughout the summer. My Grandpa Wally has beena big help to me. He was a business man, and has helped me with paperwork. Now he helps meby driving me to farmers markets when my mom and dad cant make it. Grandpa helps me set

up, because the stones can get really heavy hauling them in his truck. Summer got really busy

One StepOne Step

At A TimeAt A TimeBy Elijah EvansBy Elijah Evans


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because I was still playing on a competitive baseball team and practicing about every night of t week. Te farmers markets are harder to attend, now that I am back in school, so I take customorders and am working on creating a website. Hopefully, I will be able to make it to a few art ancraft shows for the holiday business.

I have been to a few different competitions with my business. I competed in the Generation Showcase. Tis was a great experience in learning to talk to people especially the judges. I wcompeting against about 80 other student-run businesses and took 4th place in the middle schoodivision even though I was only in 5th grade. My second competition was the County Fair. Mnancial plan, business plan and marketing plan all took rst place ribbons and my business toooverall Best of Show. I even beat out the high school students. I couldnt believe it. My poultprojects did really well too.

Tis business has taught me so much. I was able to talk to several banks, so I could learn to savmy money and to be able to invest wisely. I now have a business account at the local bank, an

I am able to manage a checkbook. Keeping track of product materials and balancing bookcan take some time from my schedule. I have learned to balance my time with my businesschool, 4-H, Boy Scouts, and football during the fall. I still have fun with them all.

I am already working on my plans for the coming year. I have several ideas for my next produand plan to stay on a garden theme for my business. I named my business Elis Enterprises so thI can add products to my line and not have to change my business name. I have enough monesaved already for Boy Scout camp next summer, and am planning my new goals for this year.


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Free, Fun, Experiential Learning This year 100,000 kids across the nation will start their own lemonade stand business

on May 2. By 2013, Lemonade Day will reach 1 million young entrepreneurs in 100

cities. We want to bring this community-wide event for kids to YOUR city!

Great project for business schools, foundations, Boy Scouts, Girl Scouts, youth sports

and after-school programs!

Bring Lemonade Day to your city!

Build a Stand... SPARK A DREAM!

to bring this community-wide event for kids to YOUR city!

r business schools, foundations, Boy Scouts, Girl Scouts, youth

l programs!

Lets talk!Contact Executive Director

Julie Eberly at 713.626.KIDS or

[email protected].


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What is Lemonade Day?Lemonade Day is a FREE, community-wide, educational initiative

designed to teach children how to start, own and operate their own

business a lemonade stand.

How did Lemonade Day get started?Michael Holthouse, a Houston entrepreneur and philanthropist,

co-founded Prepared 4 Life (P4L), a nonprot that provides fun,proactive programs infused with life skills, character education

and entrepreneurship. Inspired by the lessons he was able

to teach his young daughter and her friend when they set up a

lemonade stand, Holthouse launched Lemonade Day in Houston,

Texas in 2007. It has now become P4Ls number one outreach and

educational priority.

When is Lemonade Day?Lemonade Day takes place the rst Sunday in May. It will be on

May 2 in 2010.

Who can participate?Youth of all ages, from pre-K through high school, can register for

an ofcial Lemonade Day stand. Adults are needed to participate

as mentors and volunteers. In addition, community support

from schools, churches, businesses, and youth organizations is

essential to the success of Lemonade Day.

How does it work?Each child that registers for Lemonade Day receives a bright,

yellow backpack with an informational workbook for the child

and another for a responsible adult. The workbooks outline the

steps needed to start a business, from setting a goal, creating

a business plan, forming a budget and nding an investor to

saving money and donating a portion back to their community.

(Materials are available in Spanish.)

How does a child register?Beginning in the spring, a child can register by completing a

printed application available through participating partners, such

as schools or youth organizations. Youth can register online at

www.LemonadeDay.org. They can also sign up and receive a

backpack at numerous events in the spring in each city.

What do children learn?The objective of Lemonade Day is to teach youth how to startand run their own lemonade business. Children learn the

entrepreneurial skills necessary to be successful in the future and

become contributing members of their communities. The best part

of the program for kids is that after covering their expenses and

paying back their investors, they can keep what they earn. With

this in mind, children are encouraged to open a youth savings

account so their prots can continue to grow as well as give a

portion of their earnings to charity.

Who can get involved and how?Anyone and everyone can be involved in Lemonade Day.Young entrepreneurs with lemonade stands need mentors,

investors, employees and customers! Sponsors and volunteers

are also needed to make Lemonade Day a success. All money

raised through local donations and sponsorships is used directly

to support Lemonade Day in your city. To get involved, please visit

your local Lemonade Day website at www.LemonadeDay.org.

How can I bring Lemonade Day to

my community?To learn how to bring Lemonade Day toyour community, call 713.626.KIDS (5437).

www.LemonadeDay.org

Lemonade Day FAQ

Lemonade Day is the perfect opportunity for the entire communityto come together and train the next generation of entrepreneurs.


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See you next year in Chicago at IIEEs Young Entrepreneur Conference!!!(continued on next page)


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T urn on any news station and you will hear about how tough the current economy is. Risingunemployment, diffi culty in obtaining loans, new regulations from the federal governmenuncertain future taxes, unstable political climate, erratic stock market, foreign competitionand what appears to be an overall bleak future doesnt ll entrepreneurs with a warm and fuzzfeeling. Even though these problems really do exist, do they really have that big of an effect on tindividual entrepreneur? Many a successful risk taker will say Absolutely not!

Te truth is there are always problems in any market. Even in the best of times there are challengeto be faced. After all, isnt that what makes a true entrepreneur? Te ability to look at whatappears to be a problem for most and work through the challenge using creativity, tenacity, andan insurmountable drive to succeed? Real entrepreneurs dont give up. Tey know that regardlesof the environment, business opportunities always exist. In fact, challenging environments cacreate opportunities that wouldnt exist otherwise. For instance many believe the Great Depressiocreated the Golden Age of motion pictures; a market that still is dominated by America todayPeople were out of work and had time on their hands. Tis coupled with a need to escape theirreal life problems created a demand for an all day escape. Te answer came with movie theatrethat, for a nickel or a dime, allowed their patrons to sit in a dark theatre and wish for better dayas dramas, comedies, sports and real news from all over the world was projected magically beftheir eyes.

Te movies were just one example of a market created by a specic environment. Tis periodalso created a demand for growth in public and private mass transportation, as well as many otheunique business opportunities. Te point is entrepreneurs accepted their current reality and worked within its parameters to be successful. Tey didnt allow the market to dene or defeathem, they conquered it and succeeded because of it - they used it to their advantage.

So what opportunities are created by our current environment? What special skills, talents anresources does it take to be successful within it? Where are the people spending their limiteresources? What needs could be better served? Tese are just a few of the questions successfentrepreneurs are answering right now, to succeed in spite of the challenges that strike fear into smany that refuse to take risks right now. Its these entrepreneurs who are the true Entrepreneuriarisk takers who will succeed when others fail and give up. Tese are the people that truly makentrepreneurship great and it is these individuals who dene their own environment instead of becoming just another victim of it.

If the SKY is falling....If the SKY is falling....SELL Umbrellas!SELL Umbrellas!


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Texting inTexting inclass insteadclass insteadof Learning?of Learning?

Try doingTry doingboth!both!

By Chip LoweBy Chip Lowe

A re you tired of the traditional raising your hand to give an answer? What about wastingpaper to give a test or quiz, when the teacher actually generates the material on thecomputer? How about teachers Want to instantly grasp how many students understand

what you are teaching or are even paying attention?

Te traditional classroom setting has been gradually advancing technologically and its timefor the next big jump ext Message Response programs. Rather than have students writetheir answers to a quiz, which requires your valuable time as a teacher in grading them; youcan now have students text in their answers. Te Poll Everywhere program will associate thecell phone number to the student in your grade book and automatically tabulate the grade.How about cheating is the next question that plagues technology in the education system.Tis is easily addressable through randomized multiple choice options and a varying base

of questions to make it impossible to cheat. Students will also be limited by time for eachquestion so theres no chance theyll have time to text a friend or parent for answerseither or even ChaCha.

But testing isnt the only use of poll response text messages systems, as students are singinthe Hallelujah chorus. Poll Everywhere, a well-trusted provider of this service, also provideexamples of many other ways to integrate them in your everyday routine. You can use them

to do attendance, for example. Or you can use them in lecture to receive questions in an


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organized manner. You can see how many students actually have heard that story from agago you have been reciting as a teacher for years on end. Te overall goal of this text messagresponse medium is to bridge the gap between the Baby Boomer teachers and millennialor tech savvy, students. Te technology integration makes teachers lives easier and activel

engages students to participate.Since both parties might be skeptical to try this out in the beginning, Poll Everywhere hamade an offer you cant refuse: You can use their services free forever in a class setting w30 participants. Tere are a variety of plans to suit you, your school, your school district, oreven your state education departments needs. Log on to www.polleverywhere.com to nout more.

ogether, the teachers and students in the classrooms today can unite, learn, and lead the way to a better future. But, it starts with you, the reader, right now. ake action! Whetheryou are a student, a teacher, a substitute, a parent, or someone else If we plan to improvthe interaction in education someone has to take the initiative. Get all the facts about thistext message polling system and forward it on to someone who can take the next step.Tats what I call echnically Speaking!


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Future CEO Stars 2010 -11 Issue 218(continued on next page)

Jasper Cunningham of Ravenna, Mich., is one of 10 students from across the country who willreceive a National Agri-Entrepreneurship Award and $1,000 during a ceremony at the 83rdNational FFA Convention in Indianapolis, Ind., Oct. 23. Te award program recognizes youngpeople who start or are planning to start their own businesses.

As a freshman in the Ravenna FFA, Jasper Cunningham had an idea to get a business off thegroundand into it. He created Seed Boy Seed Company to meet the need for local seeds at anaffordable price and his business has been growing ever since. Cunninghams company motto iswhere the heart of your garden begins. Te heart of his company began with a risk.

Te start of my business was a huge risk because I had to borrow money, create a plan, and I wasonly fourteen years old, Cunningham said. Tese risks are daunting, but they ensured that SeedBoy was more than a thought.

However, before he made his nal business plan he was careful to make certain his goals wereS.M.A.R. . According to Cunningham, they had to be Specic, Measurable, Attainable,

Realistic, and ime-Bound. Because of the product he would be selling, he was condent in itstimeless appeal.

Seeds will always play a vital role in agriculture, since production starts with a successful, healthand well-regulated seed. Cunningham believes that Seed Boy is an expanding business, alwayin the creative stage, developing new products and seeking new customers. He didnt limit hisbusiness to any one location or seed specialty. Instead, Seed Boy now sells ower, vegetableeld and grass seeds to name a few. A strong component of his success can be attributed to

The SEEDS

of Success


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A s promised, this is the second part of the Bright IdeasShowcase and Contest winners article. Last month weshowcased the 4th and 6th grade winners and this month

we will showcase the 5th grade winners.

All three grade levels had fantastic projects. However, wehad so many fth grade entries the Bright Ideas Showcaseand Contest sponsors decided to award two prizes in 1stplace, two prizes in 2nd place, and two prizes in 3rd place.So without furthert ado here are the 5th grade winners.

Te fth grade winners were Shayleigh O., Ruthanne E., Amy C., Hunter B., Austin S., Aspen L., and Alex H.

Shayleigh O. invented the Container of Non-Soggy Bread

and was awarded 3rd Place. My dad had a problem with his bread getting soggy said Shayleigh. So I madea product to hold your bread separate from your meat,cheese, mustard, etc. so your bread doesnt get soggy.

Ruthanne E. and Amy C. invented the Kernel Katcherand also took 3rd Place. Te Kernel Katcher is a specialpopcorn bowl which separates the delicious popcorn from

those tooth-bustin kernels. Yummy!Hunter B. invented the Super Storage Dog House andtook 2nd Place. Hunter came up with the idea when hehad no place to put his dogs toys. My invention will helpanybody that has a dog. It holds everything a dog needs.

Young Entrepreneurs Light Up the Young Entrepreneurs Light Up theNorth Dakota State Fair Part 2North Dakota State Fair Part 2

3rd Place winner ShayleighO., and Te Container of

Non-Soggy Bread

3rd Place winners RuthanneE. and Amy C. with the

Kernel Katcher

2nd place winner HunterB. and the Super Storage

Dog House

By William Bohrer and the Bright Ideas Showcase and Contest WinnersBy William Bohrer and the Bright Ideas Showcase and Contest Winners


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Austin S. invented the Bobcat railer #2 and won both 2ndPlace and the Special Award for Innovation in Agriculture.

Austins trailer is a specially designed trailer to be used withBobcat skid steer loaders. Tis is a trailer to use with abobcat. It goes up and over the bobcat and down to thetrailer said Austin.

Aspen L. took 1st Place with her invention Te Goat Bar.She came up with the idea out of necessity. I always had aproblem giving my goat fruit and grains when she neededit said Aspen. So I came up with a bar with grains andfruit in it.

Last but not least is Alex H. Alex took 1st Place and also

won the Special Award for Innovation in echnology.Here is what Alex has to say about the Helmet Airbag.Te helmet airbag is a specially designed helmet thatupon impact deploys an airbag to protect the neck. Tisis a useful project and could save many lives. Most fatalmotorcycle injuries, even when a helmet is worn, are dueto neck injuries.

Tis years Bright Ideas Showcase and Contest was a greatsuccess. In fact we had three Bright Ideas Showcase andContest winners take 1st, 2nd, and 3rd place just a few

weeks ago at the Marketplace of Ideas Invention Showcaseand Contest. Can you guess which ones? Check back next time for a look at the Marketplace of Ideas InventionShowcase and Contest youth winners!

2nd place winner Austin S.and the Bobcat railer #2

1st place winner Aspen L.and the Goat Bar

1st place winner Alex H. andthe Helmet Airbag


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My name is Kenneth Borg. I grew up in Long Beach, California. Growing up inSouthern California provided me with great exposure to diversity. From a young ageI was inuenced by music, art, sports, nature, and fashion. Tese things are still a majorpart of my life today.

It was in fashion that I found opportunity for business. Tere are several Streetwearbrands founded in Long Beach and surrounding areas. I was always interested in closelyfollowing these brands as they grew. In my senior year of high school, my best friend

Nicholas Brucculeri decided to start his own. He called it WallStreet Clothing MCMXXIX.Te name is inuenced by the year 1929 (MCMXXIX), the year the stock market crashedleading to the Great Depression. Most of our t-shirt designs have a political or nancial ideabehind them, stemming from the era of the Depression and other notable events in history.

At the time of WallStreets conception, I was very focused on sports, so I did not jump onboard with it right away. I then left Long Beach to attend Fresno State, and Nicholas leftto attend the University of Redlands. While we were both playing football, the clothingcompany was dormant for the rst semester of college. In March of 2007, I tore my ACL

in spring football practice. While I was rehabilitating my knee, I persuaded my father, who owns a screen printingcompany in Ontario, to let us print a round of t-shirts for free. I then shifted the time I

would have been spending at football practice towards WallStreet. We started selling theshirts to friends at both of our schools. We made enough money to continue printing new t-shirt designs every few months.

Adapting Adaptingto Succeed to SucceedBy Kenneth BorgBy Kenneth Borg


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Tis went on until December of 2009. I had just played my rst football season comingback from my knee injury, and in the last game of the season I re-tore my ACL. I decided athis time to stop playing football. I then shifted all of my focus from football to WallStree

Just last month we released our rst offi cial collection of 12 new t-shirts, including 3 girl

shirts, and necklaces. For this collection, we stepped up the quality of our product byusing a higher grade cotton t-shirt, and custom woven labels. So far they have been a gresuccess.

Tis past July I started my second business, a screenprinting company of my own: Decade Screen Printing.Since I began printing my own t-shirts at my fathersshop four years ago, I learned a lot about the businessand established many connections within the screenprinting industry. In July I made the decision to break away from my fathers business and start one of my own. While I am in Fresno I target local schools,fraternities and sororities, school clubs, and localbusinesses. Nicholas, also my partner on this business,does the same thing in Southern California. Tis allowsus to service two different regions at once, doubling theamount of work we bring in.

When I decided to stop playing football, I got involved with the Lyles Center for Innovationand Entrepreneurship at Fresno State in every way possible. I joined the EntrepreneuMentor Program, the Student Hatchery, the NF E program, and the CEO club. All of these resources have provided me with great opportunities to grow my business. Every daI learn new things about running a business, and I have a constantly growing networkNetworking is everything. Clich or not, it truly is about who you know.

Te moral of the story is to use all of the resources that are available to you. I took advantageof my fathers screen printing company and the Lyles Center and they have both provided m

with business opportunities that other people do not have access to. Everybody has differenresources available, and they should take advantage of them before they are gone. My beadvice to entrepreneurs is to take advantage of every opportunity that comes your way. Keein mind that not every opportunity presented to you will be the best opportunity. I focusnot only on working hard every day, but on working smart. Te fewer poor decisions youmake the sooner you will nd successes. On that same note, everybody is going to make



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poor decisions at some point. Entrepreneurs must learn to move past the consequences of poor decisions and use them as learning experiences.

Setting goals should be something that every person does for themselves, in their businessand their personal life. As far as my businesses are concerned, my plan is to work as hardas I can on both of them, until they are making enough money that I am confronted withthe decision to keep growing them, or to sell them. Every entrepreneur should have an exitstrategy for their business. For Decade Screen Printing, I would like to see the businesscontinue to grow, and then sell it within three years. For WallStreet Clothing I would liketo grow from strictly online sales through our website, to selected retailers across the UnitedStates and in select countries such as Japan, England, Brazil and Australia. Once we haveestablished WallStreet as a brand name, I would like to limit the number of retailers whosell our product, and open a agship store of our own. Te areas of interest for our agshipstore(s) are Los Angeles, San Francisco, New York, and London.

I have been very fortunate to have met some very smart and helpful people since I becameinvolved with the Lyles Center at Fresno State. I would like to credit much of my successto them. Tere are no secrets to success, no magic recipe. Tere is just honesty, integrity,and hard work. Tree things I feel everybody should build their business on. When peopleview you in that light, you are far more likely to have more doors opened for you. akeadvantage of your opportunities and resources, and do not be afraid to fail. o start abusiness and fail only leaves you in the same position you were in before you started the

business, so there is no point in waiting. Start your own business NOW! Te longer you wait, the more opportunities pass you by.


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W hat sin y our br ief case?

Apply f or a2010 NFIB Y oung Ent r epr eneur Aw ar d

Ar e y ou a budding ent r epr eneur ?Do y ou know a y oung entr epr eneur ? Do y ou have dr eams of owning y our ownbusiness? If y ou answer ed y es to any of

these questions, visit w w w .NFIB.com / Y EAbeginning October 31, 2009, to apply f or the 2010 NF IB Y oung Entr epr eneur Awar d.


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Since 1998, Dwayne Morgan has been visiting schools and inspiring students to achieve their goaand actualize their potential. Dwayne brings the students through the story of his life, beginning withis introduction to poetry, and the path that he has been on since, publishing seven books, producingve albums, and travelling around the World. His entrepreneurial approach can be felt throughout hisinspiring life story of how you can do what you love and make a living out of it.

Morgan began his business, Up from the Roots, at the age of eighteen,and has been working for himself ever since. Since coming intobeing in the fall of 1994, Up from the Roots has produced over 50events. His entertainment business promotes the positive artistic

contributions of African Canadian and urban inuenced artists. When touring Canada and speaking to students, Morgan uses hisexperience with Up from the Roots to explain the importance of goalsetting, exercising discipline, having a positive attitude and how theability to make decisions can make all the difference in the world, notonly in your professional life but also in your personal life.

Troughout the presentation, Morgan shares some of his poetry onissues relevant to his key messages, which help to make them concrete with his listeners. He touches on how overcoming setbacks and hurdles,peer pressures and believing in oneself can be a very important aspectsof not going down the wrong path. If you ever get a chance to hearthis gentleman live, I strong suggest you do it. He is also available foran hour long presentation to students where he hits home on the importance of:

Reading and writing;Positive forms of expression;

aking things in the curriculum that might not seem like fun, and putting yourpersonality into it, to make it reect you;Bridging the gap between youth culture and the English curriculum

For additional information: www.upfromtheroots.ca.Dwayne Morgan, [email protected]

Up From The RootsBy Katherine Korakakis


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This Publication is made possible through the GenerousContributions and efforts of these GREAT OrganizationsThe COLEMAN FOUNDATION www.colemanfoundati

Holthouse Foundation for Kids www.lemonadeDay.orgBuchholz Academy of Entrepreneurship www.spiritspotbhs.comDelaware Financial Literacy Institute www.DFLI.orgIL Institute for Entrepreneurship Education www.IIEE.orgMarketplace for Kids www.marketplaceforkids.orgNFIB Young Entrepreneur Foundation www.NFIByef.org

The National Museum of Education www.NMOE.orgNetwork for Teaching Entrepreneurship www.NFTE.orgCWD www.CWD.MEIgnite - MI State University www.primacivitas.orgGeorgia REAL Enterprises www.gareal.org

TREPS Empower Youth Entrepreneurs Inc.Quebec RCJEQ www.cjereseau.orgFFA www.FFA.org

Cal State U Fresno, Lyles Center www.csufresno.edu

Friends of F UTURE CEO S TARS


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The National Museum of Education seeks to celebrate thelearning, insight, creativity, and workmanship of America'sstudents, teachers, administrators, and all those who havemade a positive contribution to the educational process byrecognizing and preserving their accomplishments for the

inspiration of future generations.

Our Mission...

Visit us on the Web at: www.nmoe.org

Year 4, Edition 2

Documents

Transcript of Year 4, Edition 2