Music Industry G322

Terminology Test

5 mins- 5 words- offer an example if you can

Oligopoly

Independent Label Major label

Conglomorate

Horizontal Integration

Vertical Integration

Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers

Can self distribute

Synergy

Using other companies/outlet to cross promote artists which are mutually beneficial to both companies. Sales of music through other avenues. Working in partnerships with other media outlets

Radio

TV

New Media

Film

Using your booklet for information:

Write 3 PEEs in response to this question:

How do Major record labels dominate music industry sales?

Independents

These companies operate separately from the majors and often specialise in music genres and may cater for niche audiences.

Domino is now one of the longest running and most successful independent record labels in the UK.

Artists include: The Artic Monkeys and Franz Ferdinand

They don’t have the benefits of horizontal integration and etc but offer artists better deals and are more like partnerships/freedom etc

http://www.audimated.com/

Research Task

Select an independent British Record label and research the following:

Genre of musicLocationContact detailsPurchase/DownloadStreaming

What is the benefit of being signed to an indie label?

What is the benefit of a major?

http://www.audimated.com/

Case Study

From the homework article:

How can you benefit from being an independent artist?