radarWE AIN’T ON THE

?

36

No Respect

Top of !

Not !

Mind

MUCH LESS A CONSIDERATION

Ugh

GenoJennifer&

First Big Take Away

DiggingUpPeople

What We Heard

People typically came here because they knew someone. But repeat visitors kept coming back because they were surprised by Greenville and all it had to offer.

Surprise!1#

People consistently said the best thing about Greenville was how nice people were.

!

People2#

!

Everyone" “That”

3# !

had a

during interviews when we asked people about what they did, everyone talked about THAT restaurant being their favorite place or THAT hike being their favorite thing to do or THAT store being their favorite place to shop. There was a THAT for everyone. A "THAT" for every person.

!

greenville

!

#!

yeah!

that

!

greenville!

visit!

SC

!

greenville

!

#!

yeah!

thatOurHappy g CAUSE WE’VE

GOT SOMETHING TO SMILE ABOUT

Second Big Take Away

the MIXit’s in

secret is peoplethe

sharedpaidearned

passionateloudproud

ADVOCATES

Traditional MediaX WOM =

earnedAN OUTSIDE SHOT

sharedTHIS IS HOW WE ROLL AT BRAINS ON FIRE

moehelloit’s

COMMUNITY MANAGER

facilitator of conversation

wayis aCOMMUNITY.

NOT A PLACE.

Third Big Take Away

fivegimmesteps

1step

you’reSO ACT LIKE IT

humanIN MOE’S WORDS

a few STEP 1

it takesdates

STEP 1 STEP 1

member be a first

“I had to prove myself first - as an active and

valuable part of what I was trying to create ”

2step

stepprovingyourself

IN MOE’S WORDS

#greenvilleschash #itOVER & OVER

#dtgvl

#instagvl

STEP 2

nurtureRELATIONSHIPS

STEP 2

LIKE

COMMENT ENCOURAGE

STAY IN TOUCH BE HUMAN

3step

elevate engage IN MOE’S WORDS

#yeahthat greenville

reSTEP 2

post SUPER-ACTIVE

MEMBERS

4step

lettinggoCan be a beautiful thing

IN MOE’S WORDS

#yeahthat…SPRING FEVER …SUMMER …FALL …SNOW

1950

#greenville

ridethat

117

#greenville

eatthat

359

#TR

yeahthat

TRAVELERS REST507

meet !

amy!

anothershe did all THAT!

Yes, it is still on me to follow people, to check out events, to put myself out there... but THAT tag provided me with the opportunity to do all of those things!

#that

5step

meetup

ROT RETURN

ON THAT

from launch to end of FY13 -following grew:

82,700%

800photos in just a few days

from FY13 to end of FY14 -following grew:

540%

At the end of FY14

26,378#yeahTHATgreenville

and currently up to

49,514#yeahTHATgreenville

Averaging

203photos per day

Pins have increased

2,424%since Q3FY13

Followers have increased

2,114%since Q3FY13

Likes have increased

1,230%since Q3FY13

129%increase in page fans mostly in Q4FY14

806%shares increased

953%likes increased

1100%comments increased

72%following increased

since launch

103%mentions increased

since launch

130%retweets increased

since launch

Zero to Hero