Ybrant Digital Limited Investor... · Cost of Goods/Services Employee benefit expenses Depreciation...

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Investor Presentation May 28, 2014 Ybrant Digital Limited

Transcript of Ybrant Digital Limited Investor... · Cost of Goods/Services Employee benefit expenses Depreciation...

Page 1: Ybrant Digital Limited Investor... · Cost of Goods/Services Employee benefit expenses Depreciation & Amortization Expense Other expenses Total Expenses 137,505.65 152,041.67 Profit

Investor PresentationMay 28, 2014

Ybrant Digital Limited

Page 2: Ybrant Digital Limited Investor... · Cost of Goods/Services Employee benefit expenses Depreciation & Amortization Expense Other expenses Total Expenses 137,505.65 152,041.67 Profit

What’s Inside

• 2013-2014 Full Year

Financials

• Key Ratios

• Business Update

• Industry Update

2

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FY 2013‐14 Financials

Audited Financial Results for the year ended 31st March,2014All amounts in Indian Rupees Lakhs, except share data

Consolidated

Particulars

Current Year Ended

Previous Year Ended 

31st March 2014 31st March 2013

Income from Operations(a)Net Sales/ Income from Operations 167,337.38  160,105.00 (b) Other Operating Income ‐ ‐Total Income from Operations(net) 167,337.38  160,105.00 

99,704.45  106,203.24 12,775.47  11,299.98 6,883.36*  2,603.08 18,142.37  31,935.37 

ExpenditureCost of Goods/Services Employee benefit expenses Depreciation & Amortization Expense Other expensesTotal  Expenses 137,505.65  152,041.67 

Profit from Operations before Other Income, Finance costs and Exceptional Items 29,831.73  8,063.33 

Other Income Other Income  612.95  590.58 Foreign Exchange Fluctuation gain/ (Loss) (463.05) 843.27 Profit from ordinary activities before Finance Costs and Exceptional Items  29,981.62  9,497.18 EBITDA 36,864.98  12,100.26 Finance Costs  2,694.40  3,516.77 Profit from ordinary activities after Finance costs but before Exceptional Items 27,287.23  5,980.42 

Tax Expense (Included Deferred Tax) 5,190.95  880.92 Net Profit/(Loss) after taxes, minority interest and share of profit(loss) of associates 22,096.28  5,099.49 

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Key Ratios

Price & Volume

Recent Price  Rs 19.01

52 Week High Rs 21.73

52 Week Low Rs 2.53

Profitability

Gross Margin % 40%

EBIT Margin % 18%

Profit Margin % 13%

Financial Strength

Quick Ratio 1.59

Current Ratio 2.48

Total Debt/Equity 0.08

Valuation

Market Cap. (Crs) Rs 905.35

EPS  4.64

P/E  4.09

As on May 28, 2014

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Business Update

Technology: OneTag : Ybrant's Flagship platform display advertising.

Serving 3 billion impressions per month globally and designed to scale

Uses CouchBase NoSQL database to ensure seamless scalability

Publishers can shift the traffic to any of the desired ad exchanges based on simple rules

Collects data, measures performance and reports campaign metrics.

Pangea : Special Tool to manage Facebook campaigns.

Data Management Platform ( DMP ) : A Big Data platform to collect, store, analyze and track an online user.

Display Optimizer/ Business Intelligence: Big Data based Campaign optimization and analysis.

New Ybrant Mobile website was launched with more focus on traffic monetization and mobile apps.

Ybrant Digital acquired minority stake in Israel listed company, Jobookit Holdings Ltd., (through

Ybrant Digital Israel) in April 2014 to exclusively represent Jobookit (www.Jobookit.com)

Affiliates’ websites for the next 30 months for their online advertising needs. Ybrant has the right to

extend the Representation Agreement for two more years based on performance.

Ybrant’s Social Media team attended the F8 Facebook Developers Conference in April at SF to

understand the various new features that were announced by Facebook.

Business:

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Industry Update

Spending on ads served to internet-connected devices will reach $137.53 billion this year.

The US is still the single biggest spender on digital ads, with North America thus the highest-spending region

39% of digital ad dollars this year. Asia-Pacific accounts for 28.6% and Western Europe accounts for 23.1% of

all digital spending.

US ad spending on the internet surpassed ad spending on broadcast television for the first time last year,

increasing 17% to a record $42.8bn. The news comes two years after internet advertising surpassed spending on

cable television.

In 2014, for the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in

North America, making it the largest regional ecommerce market in the world.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion

in 2013.

The number of social network users around the world will rise from 1.73 billion in 2013 to 1.97 billion this year.

The internet ad spending in India will cross $500 Million during this year.

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Business Offering

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Global Presence

40 Local Sites In Over Countries 120 Languages With Page Views 177 Countries With Viewers

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Products - SEARCH

A comprehensive suite of tools that helps millions of people find whateverthey're looking for, from traditional web results to video, images, shoppingdeals, and more.

A quick and easy search tool for finding the best content, images, video andnews on the web.

Find people, local business listings, business phone number and address,and driving directions for free.

Lycos Search

Who Where

HotBot

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Products - GAMES

Play free games with — and against — other people to win real cash andother prizes. Find our games at Gamesville.com or on Facebook!

Play thousands of great games from a variety of genres including action,puzzles, strategy and more.

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Products –WEBSITE TOOLS

Whether it's for a small business, organization, or personal website,Tripod provides the tools you need to easily build the website youwant.

A premiere destination for people who want to build free websites fortheir personal passions, small businesses, or anything else under the sun.

Zeblio :Our homegrown website builder that helps members effortlesslycreate and manage their websites.

Lycos Domains makes it easy and affordable for anyone to have hisor her own unique web address.

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Web Services

Lycos Mail: Lycos Mail is a premium web-based email service that offers 5 GBof storage, POP3/IMAP access, advanced spam filtering, and domain andaddress blocking.

Lycos News : Stay up-to-date with the latest U.S. or World news, and incategories like business, technology, science, or health.

Weather Zombie: Get your detailed weather updates from monstrouslyhandsome zombie forecasters and deliciously deranged weather icons via theweb or iPhone app.

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A Technology‐controlled Buying platform

Proprietary Optimization Technology• Auto‐optimization engine• Advanced semantic targeting• Automatic campaign definition Proprietary publisher enhancement• Enable multiple demand partners • Auto pub optimization • Sophisticated pub targeting Campaign Management• User exposure to banners• Landing Page effectiveness• Time passed (Impression     Click     Conversion)

Optimization

technology

Advanced targeting Transparen

t reporting

Wide Media Buying Methodologies

Dem

and side

Supp

ly side

Analysis

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• Multiple sizes:• Big player Pre‐roll• Expandable 300x250• 300 x 250

• Auto Play• Auto / Mouse‐Over• Better results:

• View Through Rate of 70%• Optimized CTR and VTR

• We provide content• Only Relevant Sites• Media Transparency

Your Ad Here

• In Nov 13 Ybrant represented 2.15% of the US video market• In Dec 13 Ybrant represented 6% of the US video market

Source: 

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Exclusive Capabilities:

• Multiple Versions• Auto‐optimization• Data mining• Pixel Tracking• Day‐Parting• Page Analysis• Rich Reports

John Smith

Leverage user data to create and optimize social ads

Pangea – proprietary FB optimization system

‐We deliver social performance

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• Performance based mobile network• Premium Inventory of Smartphone and Feature‐phone Users• Pixel tracking with conversion reporting• Real‐time Optimization• App Downloads tracking• Targeting capabilities: 

‐ Location‐based‐ Device/OS‐ Contextual/Behavioral‐ Demographic‐Mobile to Social 

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• Experienced team specialized in global search marketing

• Advanced Tools & Technologies• Worldwide activity with brands• Measure & improve success 

using advanced methods• Setup and ongoing

maintenance of SEM and SEO campaigns 

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Thank You


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