YATRA SMM CASE STUDY

SOCIAL MEDIA ENGAGEMENT : WHAT WE DO?

• Engagement (Facebook and Twitter):

• Talk to them: Connect with our fans and always try to generate a two way conversation

• Hear them: What our fans say? We hear them and reply

• Online Reputation Management: We respond to anything that is talked about Yatra.com in social media world

• We make sure our turn around time is less than 24 Hours

• Leads Management: Any lead on social media is attended and directed to the concerned department for further processing

• Direct Traffic to Yatra.com: In the process of promoting our various deals, we direct our fans and tweeple to specific deals and tabs on our website

SOCIAL MEDIA ENGAGEMENT : WHAT HAS BEEN DONE

• With an initiative to create Happy Travellers, Yatra.com did everything to make travel hassle free for their customers.

• Every single customer touch point is customized as per their needs

• Social media used as the fastest means of communication. All the queries/leads are answered within a duration of 12 – 24 hours

• Various engagement/sales campaigns done to engage fans and generate prospect leads:

• Yatra Cricket Manager

• Europe Know n Go Part 1 and 2

• Celebrate India

• Learning Europe

• Signing Salman Khan as Brand Ambassador

• Sizeable Revenue drawn from Facebook

YATRA CRICKET MANAGER – SAMPLE CAMPAIGN

Yatra Cricket Manager: A campaign that engaged approximately 10,000 users without any ads. Executed around Cricket World Cup 2011.

EUROPE KNOW N GO – SAMPLE CAMPAIGN

Europe Know n Go: A campaign run around Europe deals and packages where fans were offered packages to Europe and a huge fan base participated in the contest.

CELEBRATE INDIA – SAMPLE CAMPAIGN

Celebrate India: Celebrating the spirit of Indian festivals and connecting them with various destinations all over India.

LEARNING EUROPE – SAMPLE CAMPAIGN

Learning Europe: A campaign ran in Dec –Jan, 2011-12 to promote sales and tourism in Europe. The fans were asked to test their grey cells for their knowledge about Europe. A contest that in total attracted 547 users and one of the lucky winners got a chance to visit Europe.

FAN OF THE WEEK – SAMPLE CAMPAIGN

Fan of the week app: The app has been integrated on Facebook to judge and bring out one such fan who interacts most with your page in terms of Likes, Comments and Shares. So, every week that one fan who did all this was chosen as the Fan of the Week.

NEW LOOK OF THE YATRA FACEBOOK PAGE

KONNECTING KOREA PROMOTION

1726 visitors on the tab

FACEBOOK: VARIOUS DEALS & SCHEMES

Duration of promotion: 15 Days

No. of views: 209

Complaint

Response

YATRA: ONLINE REPUTATION MANAGEMENT

YATRA: ONLINE REPUTATION MANAGEMENT

On an average, we handle 80 to 100 queries a month and provide them an adequate solution

Yatra.com Twitter Handle - @yatraholidays

SOCIAL MEDIA METRICS: KLOUT SCORE

SOCIAL MEDIA CASE STUDY BY FACEBOOK

THANK YOU!