Yatra Online Mkt Future
-
Upload
sequraconsulting -
Category
Business
-
view
202 -
download
1
Transcript of Yatra Online Mkt Future
![Page 1: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/1.jpg)
Future of Online Marketing?
ni
![Page 2: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/2.jpg)
Online Marketing is the Future!
![Page 3: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/3.jpg)
The Shift
What’s
OUT
What’s
IN
tv
monologue
spray-n-
pray
qualitative
internet
dialogue
aim-n-shoot
quantitative
attentio
n
engagem
ent
![Page 4: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/4.jpg)
And what’s round the corner?
Nikhil Rungta, Head Marketing, Yatra.com
![Page 5: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/5.jpg)
SMO Social Media Optimization•Better tracking
•Standards will be set for Social Network Advertising
•More targeted
•Traditional portals – AOL, yahoo – under threat
Social Media Optimization
![Page 6: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/6.jpg)
Mobile Web
•iPhone
•Mobile coupons
•Location specific – highly personalized advertising
•Right message at Right place (point of sale)
•Higher conversions
![Page 7: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/7.jpg)
eMail Marketing Get paid to Get eMail•Guaranteed delivery
•Spam issues to recede
•Faster, cheaper, effective and everywhere
![Page 8: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/8.jpg)
Video Ads
•Greater consumer engagement
•Better click-through rates
•Click Here to Play Now
![Page 9: Yatra Online Mkt Future](https://reader035.fdocuments.net/reader035/viewer/2022062313/5583bcbad8b42a784f8b4587/html5/thumbnails/9.jpg)
Thank you