Target Group

25 – 35 year-old Indian youth Comprises mostly of working professionals Comprises mostly of married individuals

Positioning

Consumer’s need for individuality Consumers desire the brand as it helps

them suffice their need for self esteem in professional life

Brand Yardley

Yardley products keep consumers fresh and well groomed all day so they can make the best of their professional life. They help consumers regain their “Individuality” (symbolized as “I” in video).

Deodorant Advertisement

Professionals find it difficult to differentiate themselves from the crowd

Their personal space is intruded numerous times a day

Yardley deodorant helps consumers reclaim their personal space

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Created and Conceived bySaumya Verma & Sayantan ChattopadhyayDOMS IIT Roorkee