Yandex.Market introduction

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Clothing on Yandex Market

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Brand page on Yandex Market

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What you need to start

Requirements

• Website localization

• Direct delivery to Russia

• Customer support in Russian

• New goods only

• No wholesale

Categories

• Fashion and Accessories

• Children and Mother care

• Sports

• Household

• Cosmetics and perfume

Cooperation issues

• Free entrance

• No limits for number of offers

• Pay only for clicks

• Cost of click just from 0,1$

Preparing for ad placement

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Ad placement on Yandex Market

• Store should comply with requirements for advertising

materials: http://legal.yandex.ru/market_adv_rules/

• Product listings can be prepared in XLS, CSV or XML

format

Please note that YML (XML) format gives most freedom in terms of

product description and clothing can only be correctly described in YML

• Ad placement is sent to moderation once the feed is

ready

• Payment via bank transfer to Yandex Europe AG

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Yandex Market feed structure

1. XML Header - Document Header

2. Shop information

3. Currency details

4. Catalog where you enlist categories from your website

and assign unique number for each category

5. Local delivery cost information

6. Offers including product description

Please note that attributes in offers should be arranged in

the same order as in the template.

Product description should be given in Russian.

Product feed template in YML:

https://partner.market.yandex.ru/pages/help/YML.xml

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XML Header

XML header gives a reference to the file with

format description

You can also download DTD file if the feed has correct format:

http://partner.market.yandex.ru/pages/help/shops.dtd

Video about using DTD: https://yadi.sk/d/7akyMkDgdceBy

http://help.yandex.ru/partnermarket/xml-header.xml

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YML Catalog

• Root element of the feed.

• Provides information about time when the file

was generated

The date should have the format from the link:

http://help.yandex.ru/partnermarket/yml-catalog.xml?ncrnd=4345

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Shop

Shop attribute gives description of the store and

its offers

http://help.yandex.ru/partnermarket/shop.xml

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Currency

This attribute sets a list of currencies and

exchange rates for the store

By default Russian central bank exchange rate

will be used.

http://help.yandex.ru/partnermarket/currencies.xml

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Categories

The list of product categories in the feed Id — unique ID of your category (generated on your side).

ParentId — unique ID of a product category higher up in the hierarchy

(a parent category).

Store category should correspond to Yandex Market category tree

http://help.yandex.ru/partnermarket/categories.xml

http://help.yandex.ru/partnermarket/guides/classification.xml#market-cat

egory

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Local delivery cost

Cost of delivery in your region Can be set for all products (after Categories attribute) if delivery cost is

the same for all products

Can be set directly in each offer description if delivery cost varies

To indicate free delivery, use the <local_delivery_cost> attribute with the

value 0.

http://help.yandex.ru/partnermarket/local-delivery-cost.xml

Describing product listings

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Offers

• Each offer has its unique ID

• The same products in different sizing and colors (put into separate

offers) can be united in a group with one joint group_ID

Offer example on Yandex Market -

http://help.yandex.ru/partnermarket/offers.xml#base

http://help.yandex.ru/partnermarket/guides/clothes.xml

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Offer example

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Offer – requirements for attributes

Obligatory attributes –

• URL

• Price

• CurrencyID

• CategoryID

• Picture

• Name (can be replaced with Vendor + Model attributes)

• Sales notes – obligatory if store works on pre-pay model, also applicable

for providing information about payment method, credit payment terms,

store bonuses

• Params – obligatory for clothing, shoes, accessories and children goods

! Please note that for product name you can either use attribute Name or a

combination of attributes Vendor and Model (Vendor attribute is obligatory with Name)

! Using Vendor and Model attributes provides more information about the product and

helps to categorize offers, hence is more preferable

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Obligatory parameters in offer

You should always provide the following params for

clothing, shoes and accessories –

Vendor <vendor>Yandex</vendor>

Size <param name=«Размер" unit="RU">46</param>

Color <param name="Цвет">Красный</param>

Recommendations

Recommendations and requirements for

attributes in offer

Delivery status

Delivery status can be –

• True (order can be delivered within two days in the store’s region)

• False (order will be delivered in more than 2 days in store’s region or

send the goods to the collection point located in customer’s region)

! Delivery status is always specified for store’s own region

! It is necessary to update delivery status in the feed depending on

availability of the products

http://legal.yandex.ru/market_adv_rules/

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Images

• All products in clothing category should have at least one image

• Image size from 600x600 pixels

• Image format – Jpeg, Gif or Png

• The first image will be used as a default one

• Color of the product on the image should correspond to color in

param attribute (param – red, image of a red dress, not green one)

• Image background should not be transparent (light background)

• Image cannot contain information about product price, discount or

contact details

http://help.yandex.ru/partnermarket/picture.xml

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Product name on Yandex Market

Product name can be provided in <name> attribute or can be formed by

attributes <vendor> and <model>, for instance –

Simplified product description -

Vendor +model description -

! Please note that when using vendor + model description you should

specify description type in offer –

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Describing product brand

• <vendor> attribute is applied for providing product brand name

• The <vendor> element is applicable in two types of product offer

descriptions: simplified and vendor.model

• If the brand is not specified, the product offer will not be associated

with the product profile and product will only be available through

Yandex search (will not appear in clothing section)

Simplified http://help.yandex.ru/partnermarket/offers.xml#base

Vendor.model http://help.yandex.ru/partnermarket/offers.xml#base

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Pre-paid goods

• In case your store requires pre-pay for all

orders it is important to reflect this

information on Yandex Market

• You need to add sales_notes attribute with

these details –

• Sales notes attribute can contain up to 50

characters

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Product characteristics – param attribute

• The <param> attribute helps to define product characteristics

• A single <param> attribute should describe a single characteristic

• The element is defined as <param name="NAME"

unit="UNIT">VALUE</param> where:

NAME — Name of the parameter.

UNIT — Unit of measurement (for numeric parameters).

VALUE — Parameter value.

• Param attribute can only have single value, if you enlist several

values (for instance sizes XS, S, M, L, XL) only first value ‘XS’ will be

taken into consideration

http://help.yandex.ru/partnermarket/param.xml

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Describing product color

• <param name="Цвет"></param> is applicable for describing

product color

• One offer should contain only one color value

• Important to use common color names in the feed, you can check

colors on any product page on the left-hand side

• For multicolored items, we recommend specifying the predominant

color of the product, or the “multicolor” value.

http://help.yandex.ru/partnermarket/guides/clothes.xml?ncrnd=398#h4

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Describing product size

• <param name="Размер"></param> is applicable for describing

product size

• We recommend using Russian size charts, but you can use sizes

from common sizing systems (European numbered or lettered sizes,

English sizes, etc.)

• Please use specific size charts for women/men clothing, jeans,

belts, shoes etc.

• One offer should contain only one color value

Example of description of a pair of jeans -

http://help.yandex.ru/partnermarket/guides/clothes.xml?ncrnd=398#h4

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Product sizing examples

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Describing product material

• <param name="Материал"></param> attribute is applied for

describing product material

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Describing gender for products

• <param name="Пол"></param> is applied for describing gender for

the product

• Possible values are “Женский” (female) and “Мужской” (male)

• Gender param helps to better categorize products into Yandex

market categories

Discounts in Yandex.Market

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Discounts in Yandex.Market

It is now possible to show discounts in Yandex.Market, Garderob

section

• Add <oldprice> attribute after <price> so Yandex.Market system will

automatically calculate item discount and show it to potential client

• The discount is displayed only if not less than 5% and not more than

95%

https://partner.market.yandex.ru/legal/clothes_en/#id246268

Solving problems

Main reasons for rejection during moderation or

ad placement

Main issues

• The advertiser (store owner) is suspected of fraud – fake goods,

frauds with payments etc.

• Product price on the website is different from price on Yandex Market

• Delivery status is incorrect

• Incorrect types, titles, categories, or descriptions in the feed for a

large quantity of offers

• Website is temporary unavailable

• Store publishes identical offers on Yandex Market

• Store legal information on Yandex Market does not match

information on the website

• A virus was detected on the website

Chinese Team

International Sales

Thank you!