A Project Report ON REARCH IN YAMAHA SUPERBIKE&R15 FOR YAMAHA MOTOR INDIA PVT. LTD.Submitted to: Mr. Samsher Sharma(HEAD OFFICE, NOIDA)

Guide Mr. Pawan Tondon IN PARTIAL FULFILLMENT OF PGDBM Course

Submitted by:

Sanj ay Yad av(2007-2009)

India Yamaha motor Pvt. Ltd. Corporate office A-3, industrial area ,Noida Dadri road, surajpur 201306 Ph .No.- 0121-2350684 E- mail corporate_messenger@yamaha_motor_india.com

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A Project Report ON REARCH IN YAMAHA SUPERBIKE&R15 FOR YAMAHA MOTOR INDIA PVT. LTD. Sanjay K umar Yada v(2007-2009) By

(POST GRADUAT DIPLOMA IN MANAGMENT) PGDBM Course (POST GRADUATION DIPLOMA IN BUSINESS MANAGMENT) Submitted To: University Of Pune Institute of Businesses Management & ResearchPune

(2007-2009)

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CERTIFICATE

This is to certify that Mr. SANJAY YADAV of INTERNATIONAL INSTITUTE OF MANAGEMENT STUDIES has successfully completed the project work titled YAMAHA SUPERBIKE&R15 in partial fulfillment of requirement to the award of :POST GRADUATE DIPLOMA IN MANAGEMENT(PGDM) POST GRADUATE DIPLOMA IN BUSINES MANAGEMENT (PGDBM) prescribed by IIMS, Pune.

This project is the record of authentic work carried out during the academic year 2007-09.

Prof. K. M. Joshi Internal Project Guide

Dr. Prakash Deshpande Director

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DECLARATION

I, Mr. Dinesh Singh Rajput, hereby declare that this project is the record of authentic work carried out by use during the academic year 2007-09 and has not been submitted to any other University or Institute towards the award of any degree.

Mr. Dinesh Singh Rajput

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INDEXS.No. 1. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 16. Content ACKNOWLEDGEMENT INTRODUCTION 1. About Yamaha Motors Company Profile 1.. Product Yamaha first sports bike Product Profile Yamaha logo history 4Ps of Marketing Research Methodology Yamaha Accessories Analysis Recommendations & Suggestion Competitors Summary & Conclusion YZF-R1, MT01, R15 Questionnaires Abbreviations Bibliography Page No.

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ACKNOWLEDGEMENTThis project is an attempt to share my experience and learning during the two months of project with YAMAHA MOTOR INDIA PVT. LTD. in Noida.This project would not have been possible without the support and guidance that I have received from various people at different stages of the project. I would like to express my profound gratitude and sincere thanks to Mr.samshar sharma Sir,Marketing head my external guide for guiding me throughout the project. It indeed has given me invaluable exposure in fieldwork and market research. I would also like to express my thanks in no less measure to my internal guide. I put my sincere thanks and regards to Prof, Pryanka Gupta,Ashok soman,Joshi sir My internal project guide for his valuable guidelines. My deepest regard to my parents who have always encouraged me in pursuit of higher education. They have been immense source of inspiration and support to me as well, without which completing this course would have been difficult. I dedicate this work to my family without whose cooperation this task would have remained unachieved. Last but not the least I would like to thanks the dealers, sub-dealers, garages and customers of Delhi, who cooperated in giving me the information required for the project.

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INTRODUCTION About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). .

We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".

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We are committed to: Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design & innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners & increasing our stakeholder value. .

Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods & services we provide. We work hard to achieve what we commit & achieve results faster than our competitors and we never give up. Team-work

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We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding & mutual co-operation. Everyone's contribution is equally important for our success. Frank & Fair Organization We are honest, sincere, open minded, fair & transparent in our dealings. We actively listen to others and participate in healthy & frank discussions to achieve the organization's goals.

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COMPANY PROFILE

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Paving the Road to Yamaha Motor Corporation "I want to carry out trial manufacture of motorcycle engines." It was from these words spoken by Genichi Kawakami (Yamaha Motor's first president) in 1953, that today's Yamaha Motor Company was born. "If you're going to do something, be the best."

Genichi Kawakami

The first Yamaha motorcycle... the YA-1. Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built and production began on the YA-1. With confidence in the new direction that Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1, 1955. Staffed by 274 enthusiastic employees, the new motorcycle manufacturer built about 200 units per month.

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Genichi Kawakami's history with Yamaha was long and rich. He saw the new corporate headquarters in Cypress, California and the 25th Anniversary of Yamaha become a reality in 1980. He also watched bike #20 million roll off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his vision lives on through the people and products of Yamaha, throughout the world.

Founded Founded Capital President Employees (Consolidated) Sales (Consolidated) July 1, 1955 48,302 million yen (as of March 31, 2008) Takashi Kajikawa 46,850 (as of December 31, 2007) Parent: 9,019 (as of December 31, 2007) 1,756,707 million yen (from January 1, 2007 to December 31, 2007) Parent: 799,209 million yen (from January 1, 2007 to December 31, 2007)

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Sales Profile

Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

Major Services

Products

&

Manufacture and sale of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan Consolidated subsidiaries: 112 Non-consolidated subsidiaries: 8 (by the equity method) Affiliates: 27 (by the equity method)

Headquarters Affiliated Companies

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Won Novice 250 and 350cc classes of 1st All Japan Road Race Championship Motorcycle development operations transferred from Yamaha Technological Research Institute to YMC headquarters

Full export operations transferred from Nippon Gakki to YMC Yamaha-built Toyota 2000GT sets world records in 3 speed trials categories and international records in 13 categories

First Yamaha racing kart model "RC100" released

"C7 Campaign" launched with aim of reducing cost by 7%

First Yamaha industrial robot model, an "arc welding robot" released First Yamaha marine diesel "MD35" released

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First Yamaha-made surface mounter "21 Series" released

Corporate Mission; We Create Kando Touching People's Hearts and long term management vision announced

Takashi Kajikawa appointed as sixth YMC president New medium-term management plan "NEXT 50 - Phase II" announced Yamaha captures MotoGP triple crown by winning the rider, team and manufacturer titles

Motorcycle manufacturing factory Yamaha Motor Manufacturing West Java (YMMWJ) founded in Indonesia Mass production of Astaxanthin as a supplement begun at factory in Fukuroi, Shizuoka Global Parts Center established in Fukuroi city, Japan and full operations begun Compliance Promotion Committee established

PRODUCT

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The growing world of Yamaha products, for the water, for the land, in town and into the future

Land

Motorcycles Sports bikes, Trail bikes, Road racers, Motocrossers, etc.

Commuter Vehicles Scooters, Business-use bikes

Recreational Vehicles All-terrain vehicles, Side by side vehicles, Snowmobiles

Electro-Hybrid Vehicles Electro-hybrid bicycles

Water

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Boats Powerboats, Sailboats, Utility boats, Custom boats

Marine Engines Outboard motors, Electric marine motors, Marine diesel engines, Stern drives

Water Vehicles Personal watercraft, jet boats

Power Products

Power Products Golf cars, Land cars, Generators, Multipurpose engines, Water pumps, Snow throwers, etc.

Industrial Products

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Automobile Engines Automobile engines

Aeronautics Industrial-use unmanned helicopters

Pools Pools, Water slide systems, Aqua trainer tubs, Pool-related equipment

Intelligent Machinery Surface mounters, Compact industrial robots, etc.

Aqua Environment Alkaline ion water converters, Water purifiers, Filtration equipment, etc. OES truss fishery reefs, Oil-water separation equipment

Life Science1 8

Astaxanthin essence

Wheelchairs Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.

YAMAHA LAUNCHING INDIA'S FIRST SPORTS BIKE I recall during 80's riding in Rx100 was a great passion for all bike lovers. Yamaha name was become a house hold name in most of the house in India because of one only Rx100. All young boys loved that bike and its1 9

melodious sound. But later Yamaha was not able imprint the same passion with another model though the reputation of Yamaha was highest among bike lovers who admire the sexy style and performance of YAMAHA R1 and YAMAHA R6 yet another catchy name associated with Yamaha was the legendary Valentino Rossi. YAMAHA RX 100 VALENTINO ROSSI

What would the average Indian fan expect from designers like YAMAHA? They dream nothing less than riding in R1 in the streets of India! Its dream for all of us to move with speed of wind in the streets of Cochin kaloor and Marine Drive ...well this dream seems distant but what Yamaha can contribute nothing less than what they promised in latest Auto Expo in New Delhi....The launch of YZF R-15.... Company official says it's the DNA of R1. YAMAHA R1 > YAMAHA YZF-R15

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This will really shake the concept of Indian two wheeler Market. Yamaha has really initiated the process months back with the launch of YAMAHA R1 in selected showrooms. I got the privilege to interact with the distributors of R1, the confidence levels are much above they expected but average Indian youth will not be able to spend Rs 10.5 lakhs for a bike so the benefit has not extended to majority. YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the first bike to set a bench mark in India. Company officials' have kept the specification as secret but different rumors are there, all are matching with one point that R15 will be 150 CC. Years back YAMAHA has launched another outstanding bike in 125 CC segment in Asian markets YZF-R1 - State-of-the art race technology The YZF-R1 is a legend of the supersport world, an acclaimed one-litre performer thats become a motorcycling icon, an all-powerful World Superbike race-winning machine thats also a monument to the power of beauty. The R1s performance is electrifying and yet what makes this

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motorcycle truly remarkable is its superbly rider-friendly character because Yamahas avant-garde, race-bred technology puts you confidently in control.

PRODUCT PROFILE

supersports

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YZF-R1 BACK ER IN

Everyone can hold the throttle wide open up the straight, its how well everything works after you close the go-tube that will make the biggest difference to how competitive your lap is. With the R1s slipper clutch metering the amount of back torque, you get outstanding control and accuracy, and blisteringly fast corner entry.The slipper clutch enables changes in clutch plate pressure when torque force comes to bear on the crank from the rear wheel, and exemplifi es what is most remarkable about the R1 engine - not only the amount of power, but the linearity and superb transitional characteristics of that power. STIFF AND FLEXIBLE As chassis loads continue to escalate its only logical that the chassis itself should be a tuneable component. Our engineers have identifi ed specific areas of the frame where stiffer is better, and others where fl ex provides the key to good handling. By tuning fl ex quotients of the main frame, rear arm2 3

and fork, Yamaha created an optimal rigidity balance for the new YZF-R1. As a result, chassis response to initial steering inputs is light and responsive while stability in high-speed turns is excellent, and overall handling qualities simply brilliant.

Engine type

Liquid-cooled, 4-stroke, forward inclined parallel 4-cylinder, 4-valve, DOHC 998 cc 77.0 x 53.6 mm 12.7:1 132.4 kW (180 PS) @ 12,500 rpm* 139.0 kW (189 PS) @ 12,500 rpm** 112.7 Nm (11.5 kg-m) @ 10,000 rpm* 118.3 Nm (12.1 kg-m) @ 10,000 rpm** Electric wet sump Fuel injection Wet multiple-disc coil spring T.C.I 3.042 / 3.000 Constant mesh, 6-speed

Displacement Bore x Stroke Compression ratio Maximum power

Maximum torque

Starting system Lubrication Carburettor/Fuel supply Clutch type Ignition system Primary / Secondary reduction ratio Transmission type

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Final transmission

Chain

Frame type Front suspension Front wheel travel Rear suspension Rear wheel travel Front brake Rear brake Front tyre Rear tyre

Aluminium die-cast Deltabox Telescopic forks, . 43 mm 120 mm Swingarm 130 mm Dual discs, . 310 mm Single disc, . 220 mm 120/70 ZR17MC (58W) 190/50 ZR17MC (73W)

Overall length x width x height Seat height Wheelbase Minimum ground clearance Dry weight Fuel tank capacity Oil capacity

2,060mm x 720mm x 1,110mm 835mm 1,415mm 135mm 177kg / 131kg 18 litres 3.83 litres

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MT-01 - Torque like a hammer It's a genius idea unite a hi-tech 1,670cc V-twin with an aluminium sports frame and cutting-edge suspension and brakes and you've got a sports riding revolution. There is nothing like the MT-01: a massive engine that produces huge torque for hammer-blow acceleration, a sports chassis that knifes through the turns, a pulsating exhaust note that's total aural ecstasy and monumental styling that'll stop the traffic. MT01 It's a genius idea unite a hi-tech 1,670cc V-twin with an aluminium sports frame and cutting-edge suspension and brakes and you've got a sports riding revolution.

Engine type Displacement Bore x Stroke Compression ratio

Air-cooled, 4-stroke, V-twin, OHV,4 valves per cylinder 1,670 cc 97.0 x 113.0 mm 8.4:1

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Maximum power Maximum torque Carburettor/fuel supply Starting system Lubrication Clutch type Ignition system Transmission type Final transmission

66.3 kW (90 PS) @ 4,750 rpm 150.3 Nm (15.3 kg-m) @ 3,750 rpm Twin-bore, Injection Electric Dry sump Wet, multiple disc T.C.I Constant mesh, 5-speed Chain Electronic Fuel

Frame type Front suspension Front wheel travel Rear suspension Rear wheel travel Front brake Rear brake Front tyre Rear tyre

Aluminium CF die-cast, double cradle Telescopic forks 120 mm Swingarm (link suspension) 117 mm Dual discs, . 310 mm Single disc, . 267 mm 120/70 ZR17 M/C (58W) 190/50 ZR17 M/C (73W)

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Overall length x width x height Seat height Wheelbase Minimum ground clearance Dry weight Fuel tank capacity Oil tank capacity

2,185mm x 800mm x 1,105mm 825mm 1,525mm 145mm 243kg 15 litres 5.0 litres

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the tuning fork mark and Yamaha Veneer logo 1934 The Tuning Fork Mark Widely used in newspaper advertising and catalogs 1937

The three tuning forks of the Yamaha logo mark represent the cooperative relationship that links the three pillars of our business -technology, production, and sales. They also evoke the robust vitality that has forged a reputation for sound and music the world over, a territory indicated by the enclosing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm. 1898

A trademark Yamaha Organ 1937

application

for

A trademark Yamaha Piano 1937

application

for

The phoenix clutches a tuning fork in the mark designated for the newly established Nippon Gakki Co., Ltd. 1927

A trademark application for tuning forks alone 1959

A trademark application featuring

A trademark application musical instruments

for

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1964

Used for motorcycles 1967

fork mark, was adopted in 1967, coinciding with the introduction of the standardized tuning fork mark. Used in various forms over the years, the current Yamaha logo mark was designated in 1998. 1967

Introduction of standardized logo; current alternate version designated as 'reverse format' 1980

Designated Yamaha logo mark 1980

Reverse format of 1967 designated as standard format 1987

Yamaha logo mark updated, with simple line-art type designated as standard format 1987

Used on corporate flags, etc. 1998

Company name changed to Yamaha Corporation to mark 100th anniversary of the firm.The tuning fork is deleted, to emphasize the Yamaha name 1998

Current designated standard versions and alternate versions of tuning fork mark The Yamaha Logo Mark The Yamaha logo mark, combining the Yamaha logo and the tuning

Designated standard and alternate versions of the current Yamaha logo mark

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4Ps of Marketing Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services. Four Ps In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer-centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language. The four Ps are:3 1

Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention. Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company. Placement (or distribution): refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

These four elements are often referred to as the marketing mix,[3] which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the insideout view (looking from the company outwards), whereas the essence of marketing should be the outsidein approach". Nevertheless, the 4 Ps offer a memorable and workable guide to the major categories of marketing activity, as well as a framework within which these can be used.

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RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

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Research may be defined as the search for knowledge through an objective and scientific method of finding solution of problem. Research methodology is a way to systematically solve the research problem. It includes the various steps that are generally adopted by a researcher in studying problem along with the logic behind them. During my research I have adopted the following research design. Research Design: To decide the objective and subjective of the research. To determine the most suitable method of research. To determine the sources of data. To decide the appropriate research instrument for data collection. To determine the suitable sampling design and sampling size. To conduct the field survey for data collection. To prepare the research report. Descriptive Research This method is undertaken when the researcher is interested in knowing about the characteristics of certain groups such as age, sex, education level, income. Interested in knowing the proportion of unit in a given population who behaved in a particular way, determining the relationship between two or more variable. This method was the most suitable in my research work. Data collection There may be different types of information and data, Some of the information may be unpublished, some is complete and some is3 4

incomplete, some is reliable data and some is based, It is necessary for the researcher to know and the information which is usually employed in marketing research work and the types of sources from which it is generally collected. The research problem decides the nature of the sources of data. They may be primary data and secondary data. Primary Data Primary data is being collected during the course of asking questions by performing surveys. Primary data is obtained either through respondent; either though questionnaire or through personal interview. I have collected the data through both of them. Secondary Data: Are the data already available in the form of print material, website, journals etc, I have used some Magazines, Newspapers, Websites and course material for that purpose. Research Instrument: I have used the structured questionnaire in my research process which has carefully designed keeping the entire objective in mind. Most of the questions in my questionnaires were closed ended in nature. Sampling plan: The process of collecting observation from the elements of a large population may be expensive, time consuming and difficult. It will be cheaper and quicker to collect information from a sample plan of the population. A sample is a subset of population through a valid statistical procedure so that it can be regarded as representative of the entire population. The valid statistical procedure of drawing sample from the population is called sampling. Sampling plan consists of following elements:Sample units:3 5

My sample units were direct dealers + sub-dealers + service centre and customers so it is clear that sampling units are nothing but variable to be studied. Sample Frame: The entire list which contains the sample unit is known as sample frame; In this case my sample frame was Delhi city. Sample size: The large sample is more accurate the results would be but practically it is not feasible to survey the entire target population or even the substantial portion of it. In this project, being aware of the time and cost constraints, sample size was 2 direct dealers including 27 sub-dealers and customers. Sample method: In my research process I have used Non probability sampling, which involves purposive or deliberate selection of particular units of a sample. Contact method: Personal interview is that in which an interviewer obtains information from interviewee by meeting face to face. The methods of collecting information through personal interviews are usually carried out in a structured way. Field survey: After carefully choosing the way I have started the survey for accuracy of the data I picked my sampling unit from some parts of the city, and then went on to analysis and report making part.

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YAMAHA ASSECORIES

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Besides accessories for your motorcycle or scooter Yamaha also offers a superb range of officially branded Yamaha riding gear and casual clothing. On this page we offer you a sneak preview of what we have available for you. Ask for the 2008 Apparel & Novelties catalogue at your dealer to check

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out our

complete clothing range.

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GENUINE ACCESSORIES Apparel & Novelties 2008

ANALYSIS

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ARE YOU AWARE ABOUT THE SUPERBIKE?

Are you aware about super bike?

yes

No

25%

75%

HAVE YOU SEEN YAMAHA LATEST BIKE?

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HAVE YOU SEEN YAMAHA LATEST SUPER BIKE ?

YES

NO

30%

70%

WOULD YOU LIKE TO PURCHASES IT?

WOULD YOU LIKE TO PURCHASES IT ?

YES

NO

NEVER

10%

50% 40%

DO YOU THINK SUPERBIKES ARE FIT FOR INDAIN CONDITON?

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DO YOU THINK SUPER BIKES ARE FIT FOR INDIAN CONDITION ? YES NO

30%

70%

HAVE YOU SEEN INDIA FRIST 150 CC SPORT BIKE BY YAMAHA R15HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ? YES NO

10%

90%

DO YOU THINK THIS BIKE SUCCESS IN INDIA?

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DO YOU THINK THIS BIKE IS SUCCESS IN INDIA ?

YES

NO

15%

85%

WHICH ONE YOU THINK BATTER AND, WHY?

Series1 1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 WHICH ONE YOU THINK BATTER AND WHY ? 90%

Series2

Series3

Series4

Series5 80%

60% 40% 40%

YAMAHA

BAJAJ

SUZUKI

TVS

HERO HONDA

HOW MUCH YOU CAN SPEND ON SUPERBIKE?

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20 18 16 14 12 10 8 6 4 2 0 1 2 3 4 HOW MUCH YOU CAN SPEND ON SUPER BIKES? 1.1-4 LAC. 2. 4-8 LAC. 3. 8-12 LAC. 4. 12-18 LAC.

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RECOMMENDATION&SUGGESTION Yamaha showroom details Jinder Yamaha No super bike in the showroom but they tell that they have B-294,saraswati booking vihar.Pitam Pura , Color demand- Red , yellow New delhi-34 Promotion activity Road show, canopy Mostly customer want styles bike Loan ICICI bank , and bushan bank They say that bushan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They provided insurance form Allianzs They deals only Yamaha bike Parameters Good location Display was good and showroom is look like direct showroom They have 8-10 member staff girls also, all are well dress Covance power was good They have different 2 zone for customer, and staff and cash and finance Price was different Customer Services Batter stock of bikes So according to me jinder Yamaha is locketed in good area and it have good looking showroom and better services for customer

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A-20,G.T. kamal No super bike in the showroom but they tell no demand road,opp hans Color demandcinema azadpur, Promotion activity No promotion activity delhi-110033 Mostly customer want styles bike Loan ICICI bank , and bushan bank They say that bushan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They provided insurance form Allianzs They also have dealership with hero- Honda They says that here low sale of Yamaha No re-sale value customer say Parameters Display was good and showroom is look like direct showroom They have 4-5 member staff , Covance power was average They have different 2 zone for customer, and staff and cash and finance Price was different Customer Services Batter stock of bikes No AC No clearness No clear dress So according to me oswal autos is locketed in middle class area they have better showroom but they dont have batter services.and R15 is on demand ,and they dont have stock , according to oswal autos R15 is super hit bike

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Yamaha motor Yamaha showroom have super bike in saket India sales pvt.ltd Yamaha bike Color demand- Red , yellow,white station,gt 02 & gf Promotion activity Road show, canopy ,auto show 04,MFG Mall delhi saket, new delhi Mostly customer want styles bike 110017 Loan ICICI bank , and bushaan bank They say that bushaan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They provided insurance form Allianzs They have 4 to 5 zone Normal bike zone Super bike zone Cyber caf zone, game zone And another one is assesery zone Parameters Good location Display was too good Advertisement was good They have 8-10 member staff girls also, all are well dress Covance power was good They have different 2 zone for customer, and staff and cash and finance Price is different Customer Services Batter stock of bikes Changing room Net services Service So according to my research Yamaha is located in good area and Yamaha have good looking showroom and better services for customer

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Yamaha motor Yamaha showroom have super bike in saket India sales pvt.ltd 3ub,bunglow road, Color demand- Red , yellow,white kamla nagar delhi Promotion activity Road show, canopy ,auto show 110007 delhi Mostly customer want styles bike Loan ICICI bank , and bushan bank They say that bushan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They provided insurance form Allianzs They have 4 to 5 zone Normal bike zone Super bike zone Cyber caf zone And another one is assesery zone Parameters Good location Display was good Advertisement was good They have 8-10 member staff girls also, all are well dress Covance power was good They have different 2 zone for customer, and staff and cash and finance Price is different Customer Services Batter stock of bikes Changing room Net services Service So according to my research Yamaha is located in good area and Yamaha have good looking showroom and better services for customer ,but4 9

this showroom is too small and not in batter location

Carlton motors pvt. No super bike in the showroom but they tell that they have Ltd booking 1282-86 kashmere Color demand- no information gate bara bazar Promotion activity no information Mostly customer want styles bike Loan ICICI bank , and bushan bank They say that bushan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They deals only Yamaha bike Parameters Not a good location NO Display They have 2-4 member staff Covance power was good They have different 2 zone for customer, and cash and finance Price is different Customer Services Batter stock of bikes So according to me carlton motors in good area and it have good looking showroom and they also get booking R15

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Delhi Scooters They have R1 super bike in the showroom Color demandA-31A,Ring road, Promotion activity no information Rajouri Garden, Mostly customer want styles bike New Loan ICICI bank , and bushan bank Delhi - 110027 They say that bushan bank loans process is slow, and rate of interest is high. Mostly young generation want super bikes They deals only Yamaha bike Parameters good location Display was good ,and decoration look like a direct showroom They have 4-5 member staff ,all was busy with custmour Covance power was good They have different 2 zone for customer, and cash and finance Price was different Customer Services Batter stock of bikes So according to me delhi scooter in good area and it have good looking showroom and according to my research delhi scooter sell is good like new bike-R15 Delhi scooter is fist dealer showroom in delhi have superbike

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COMPETITORS

suzuki hayabusa

Suzuki introduced the sportbike Suzuki GSX1300R, popularly known as the Hayabusa, in 1999. Since its inception the Suzuki Hayabusa was widely regarded as the fastest production motorcycle in the world until major Japanese motorcycle manufacturers voluntarily imposed speed regulators in their bikes. The Hayabusa derives its name from the Japanese term for the Peregrine Falcon, the fastest creature on the planet with speeds in excess of 300 km/h in its hunting dive. The Hayabusa's 4-stroke, four-cylinder liquid-cooled 1299cc engine enables it to generate an enormous peak power of 175 bhp at 9800 rpm and reach from 0-100 km/h in three seconds flat. The Hayabusa's roaring success prompted other motorcycle manufacturers to come up with similar speed merchants like the BMW K1200S and the Kawasaki ZX-14R. Suzuki Hayabusa Technical Specifications Specs Engine 1299cc, 4-stroke, four-cylinder, liquid-cooled, DOHC, 16-valve, TSCC

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Bore x Stroke Compression Ratio Fuel System Lubrication Ignition Transmission Final Drive Overall Length Overall Width Overall Height Seat Height Ground Clearance Wheelbase Dry Weight

81.0 x 63.0mm 11.0:1 Keihin/Denso Fuel Injection Wet sump Digital/Transistorized 6-speed, constant mesh #530 chain 2140mm (84.3 in.) 740mm (29.1 in.) 1155mm (45.5 in.) 805mm (31.7 in.) 120mm (4.7 in.) 1485mm (58.5 in.) 217kg (478 lbs.) 218kg (480 lbs.) CA. model Inverted telescopic, coil spring, fully adjustable spring Suspension Front preload, 14-way adjustable rebound damping and 13way adjustable compression damping Link-type, gas/oil damped, fully adjustable spring Suspension Rear preload, 22-way adjustable compression & rebound damping Brakes Front Dual hydraulic disc Brakes Rear Single hydraulic disc Tires Front 120/70-ZR-17 Tires Rear 190/50-ZR-17 Fuel Tank Capacity 21 L (5.5 gal.) 19.0 L (5.0 gal.) CA. model Color Black, Red, Blue

Kawasaki ZX12R Ninja

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With the Kawasaki ZX12R Ninja, Kawasaki plunged into the highperformance sportbike war raging among the Japanese motorcycle manufacturers. The Ninja's liquid-cooled, 1199cc DOHC, 16-valve 4cylinder engine generates a peak power of 178 bhp at 10500 rpm. The Kawasaki Ninja's revolutionary all-aluminium monocoque frame and cast steering swingarm pivot areas realise an extremely stiff structure and contribute to the bike's superb high-speed stability and supersport handling performance. The ZX12R's wind-tunnel designed fairing was developed with help from Kawasaki's aircraft division and the redesigned upper cowl has a shorter nose for improved aerodynamics and a sportier look. In honour of an agreement reached among Japanese manufacturers, starting with 2001 models, Kawasaki introduced speed limiters in the ZX-12R to reduce the bike's top speed to 300 km/h. Kawasaki ZX12R Ninja Technical Specifications Engine Displacement Starting Bore x stroke Compression ratio Cooling Carburetion Ignition Four-stroke, DOHC, inline four 1,198cc Electric 83.0 x 55.4mm 12.2:1 Liquid Fuel injection with 46mm throttle bodies and sub throttles Digital5 4

Transmission Frame Rake / trail

Six-speed Aluminum monocoque 23.5 / 3.9 in. 43mm inverted hydraulic telescopic fork with Suspension (front) adjustable compression and rebound damping, adjustable spring preload UNI-TRAK system with single shock, adjustable Suspension ( rear) compression and rebound damping, adjustable ride height, and adjustable preload Wheel travel (front) 4.7 in. Wheel travel (rear) 5.5 in. Tire (front) 120/70 x 17 tubeless Tire (rear) 200/50 x 17 tubeless Front brake 320mm dual hydraulic discs Rear brake 230 single hydraulic disc Overall length 82.1 in. Overall width 29.1 in. Overall height 47.2 in. Ground clearance 4.7 in. Seat height 32.3 in. Dry weight 463 lbs. Fuel capacity 5.0 gal. Wheelbase 57.1 in.

Honda CBR1100XX Blackbird

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The CBR1100XX was the culmination of Honda's ambitious effort to produce the ultimate superbike with a breathtaking performance. The unique design of the Blackbird facilitates excellent aerodynamics by achieving a small frontal area and one of the lowest effective coefficients of drag in motorcycling, while ensuring a remarkably high level of wind protection and rider comfort. The CBR's liquid-cooled, 16-valve DOHC inline-four cylinder 1137cc engine generates a peak power of 153 bhp at 10000 rpm. On the braking front, Honda's revolutionary Linked Braking System (LBS), first used in the 1993 CBR1000F and completely revised on the 1996 ST1100, simultaneously engages both front and rear brakes when either the front brake lever or rear brake pedal is used. The CBR's dual-spar diamond-configuration aluminum frame features a triple-box-section extruded aluminum swingarm that offers exceptional rigidity without excessive size and weight. The swingarm is supported by a standard Honda Pro-Link rear suspension system which features an H.M.A.S. rear damper. Honda CBR1100XX Technical Specifications Engine Type Bore and Stroke Compression Ratio Valve Train Fuel System Ignition Transmission Final Drive Front Suspension Rear Suspension Front Brakes 1137cc liquid-cooled inline 4-cylinder 79mm x 58mm 11.0:1 DOHC; 4 valves per cylinder Electronic fuel injection with automatic enricher circuit Computer-controlled digital with 3-dimensional mapping Close-ratio 6-speed 530 O-ring-sealed chain 43mm HMAS cartridge fork; 4.7 inches travel Pro-Link HMAS single shock with spring preload and rebound damping adjustability; 4.7 inches travel Linked Braking System; Dual 310mm discs with

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three-piston calipers Linked Braking System; Single 256mm disc with Rear Brakes three-piston caliper Front Tire 120/70 ZR-17 radial Rear Tire 180/55 ZR-17 radial Wheelbase 58.7 inches Rake (Caster Angle) 25.0 Trail 99mm(3.9 inches) Seat Height 31.9 inches Dry Weight 491.6 pounds Fuel Capacity 6.3 gallons, including 1.1-gallon reserve Color Badass Metallic Titanium

YAMAHA- R15 AND COMPARE WITH BAJAJ, HERO HONDA Bajaj Pulsar 220 DTSi Hero Honda Karizma R Yamaha YZF R15

Rs. 87125.00 Rs. 82220.00 VEHICLE SUMMARY Type: Sports

Rs. 97425.00 Sports Sport Bike

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Top Speed: 126kph Fuel Consumption: City Fuel Consumption: Highway ENGINE SPECIFICATIONS Displacement: Engine: Maximum Power: Maximum Torque: Gears: Clutch: Bore: Stroke: No. of Cylinders: Cylinder Configuration: Valve Per Cylinder: Engine Block Material: Chassis Type: Cooling Type: Carburetor: Motor Power: Motor Range: Paddling Arrangement 0 to 60: 100 to 0: DIMENSIONS Length: Width: Height: 220 cc 20.06ps@8500rpm 19.12nm@6000rpm 5 Speed 177 67 62.4 NA NA NA NA 4.84 sec. -

125kph -

145kph 32.00 43.00

223cc 17bhp@7 000rpm 1.87kgm @6000rp m 5 Speed 150 NA NA NA NA NA NA -

149.8cc Liquid-cooled, 4stroke 17bhp@8500rpm 15nm@7500rpm 6 Manual Wet Plate 57 58.7 1 4 Deltabox Frame Liquid Cooling 3.20 sec. -

-

-

1995.00 mm 670.00 mm 1070.00 mm

OTHER SPECIFICATIONS Weight: 136.00 kg

150.00 kg 131.00 kg5 8

Ground Clearance: Fuel Tank: Wheelbase: Turn Circle: Electrical System: Headlamp: Battery Type: Battery Voltage: Battery Capacity: Battery Charger Type: Horn: Wheel Type: Wheel Size: Tubeless: Colors:

177.00 mm 15.00 ltrs 1350.00 mm 0.00 mtrs NA NA NA NA

150.00 mm 15.00 ltrs 1355.00 mm 0.00 mtrs NA NA NA NA

160.00 mm 12.00 ltrs 1290.00 mm 0.00 mtrs 12V35W / 35W 35W Alloys 80/90 / 100/80 mm Yamaha Blue and Graphite

ACTIVE AND PASSIVE SAFETY Suspension(Front): NA Suspension(Rear): Brakes: Brakes(Rear): Stand Alarm: COMFORT AND CONVENIENCE Fuel Guage: Digital Self Start: Tacho Meter: Analogue Trip Meter: Alloys: Warranty: Speedometer: Digital-1 NA Digital NA 260mm dia Disc 230mm dia Disc

NA NA NA

Telescopic Linked type Monocross Liquid Cooling Hydraulic, single disc

Analogue Digital Analogue Analogue AnalogueDigital-2 1 NA Analogue Digital5 9

Passenger Footrest: X Passenger Backrest: X Step-up Seat: X Pass-light: X Low Fuel Indicator: X Low Oil Indicator: X Low Battery Indicator: X High Oil Temp. X Indicator: Choked Air Filter X Indicator:

X X X X X X X X X

X X X X X X

Summary and conclusion R15 Yamaha YZF R15 is the first model for the Indian market designed in the true supersport image and featuring a high-level balance of enjoyable running performance on winding roads. Packed full of state-of-the-art technologies, the new YZF-R15 boasts performance worthy of a supersport model and a body design that evokes the image of the YZF-R series and gives visual expression to the quality of its ride. The YZF R15 is powered by 149.8cc Fuel Injected liquid cooled engine that will be producing an almost impossible 17bhp with maximum torque of 15 Nm at 7500rpm; which makes it like the most powerful bike under 200cc range and has a 6-speed Transmission. Yamaha is showcasing its potential for India with some real performance. It is based on totally race technology with which MotoGP bikes runs, technology with which R1 is built. It has Indias first 150cc 4 valve engine with forged pistons, Deltabox frame & 6speed gear box. Its overall length is 1995mm, overall width is 670mm and its wheels base is 1290mm. Since6 0

sporty YZF R15 is shorter too and its height is just 1070mm. YZF R15 features F 80/90 -17 inches tyres in the front and 100/80-17 inches tyres in the rear. Both the tyres are tubeless. Design The R Design: This characteristic of motorcycles designed by YAMAHA as represented by the R series reflects the philosophy running through these models expressing performance visually. For example, YZF-R6 shows a strong body line that springs up in a single line from the rear axle to the pivot and then to the head pipe. This is a visual expression of the straight shape of the Deltabox frame. These elements are a visual expression of frame rigidity. Viewed from the side, the shape created by the side panel and the upper surface of the tank creates an impression of the center of gravity shifting to the front tire. This is a visual representation of how the front tire grips the road in its sporty running performance. Needless to say, YZF-R1, with its athletic build, is also a visual expression of performance. A characteristic of the R series is that, when you view the machine, you get a sense of its concept and performance. This philosophy has been fully transmitted to YZF-R15. An important point to note is that this motorcycle is not a scaled-down version of YZF-R1 or YZF-R6. YZF-R15s design is based on having an excellent engine cooling method. The shape of the cowling around the radiator area was determined so that the shapes of the air intake area and the rear outlet area where the air is scooped out are optimized to improve radiator efficiency. As for the outlet area, the mid-cowl area was designed using sculpturing 3D methods to create a three dimensional shape with a sense of volume. This resulted in an outlet area through which air is directed outwards with minimal resistance. We were able to present the new R series also in terms of design, and we have been able to maximize the performance of the liquid cooled engine, which will be a first for the Indian market. When viewed from the front, it gives a sense of volume that seems well beyond its 150cc displacement. This does not simply mean that it is voluminous, but that it is grounded in the Art of Engineering which transforms function into art.6 1

Engine YZF-R15 is equipped with this all-aluminum cylinder called the DiASil Cylinder and a forged piston, the same type of piston used in YAMAHAs supersport bikes. The fact that both the piston and cylinder of YZF-R15 are all-aluminum ensures excellent heat dissipation, eliminates heat-induced engine power loss, and helps improve fuel efficiency. The DiASil Cylinder is given a special surface treatment to prevent oil evaporation from the cylinders surface and improve oil consumption. The cylinder also has excellent hardness and is considerably resistant to wear compared to conventional iron sleeves. Additionally, the piston is made in a forging process, the optimum way of achieving lightweight designs.The reciprocating mass with the forged piston is approximately 20% less ( according to Yamaha test ) than with an engine of the same displacement fitted with a conventional cast aluminum piston. Resulting in an invigorating feeling when revving up. Conventional pistons are typically made in a casting process where molten aluminum is cast in a mold. YAMAHA developed its proprietary controlled forging technology in 1997, which enables mass production of forged aluminum pistons. These pistons have been used in sport models such as the R series. The same manufacturing process was used to develop YZF-R15. Forged pistons retain the excellent strength of aluminum alloys because the metallurgic matrix of aluminum is not affected during the fabrication process. Therefore, the piston can be made lighter and thinner. Chassis YZF-R15 is equipped with a linked type monocross suspension that delivers a comfortable ride and a cushioning performance that is less prone to bottoming out. In particular, it reduces annoying sinking when riding tandem. The linked monocross suspension consists of a link mechanism sandwiched between the rear arm and cushion unit to create changes in the lever ratio based on the lever effect. When the shock absorber is almost fully extended, the lever ratio is high and therefore the spring is soft, and the damper works softly as well. As the shock absorber strokes in, the lever ratio gradually decreases and the spring rate increases. Eventually, when it is nearly fully stroked in, the lever ratio becomes small and the spring becomes hard and strong. The damper

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also becomes hard. By making changes to the lever ratio in this way, we were able to achieve soft riding comfort as well as excellent damping under intense load conditions. The optimization of the frame and rear arm rigidity of the Deltabox Frame combined with the effects of the linked type monocross suspension achieve good riding comfort, agile handling, and turnability, hardly ever causing bottoming out. Fuel Efficiency

In order to maximize the efficiency of the fuel injector, which injects the optimum amount of fuel for different amounts of intake air, YZF-R15 is equipped with a large 3-liter air cleaner. The duct area of the intake duct was designed optimally to optimize the flow of intake air. Additionally, the use of a 4-valve combustion chamber (a combustion chamber with 2 intake and exhaust valves each) has allowed designers to layout the spark plug at the center of the combustion chamber for better flame propagation. This also increases the total valve area relative to the 2-valve chambers for improved intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a hemispherical 4-valve combustion chamber, a configuration that allows intake and exhaust valves to be laid out in the smallest size possible. Summery and conclusion R1, MT01 I could start telling you what a great motorcycle the R1 is, but well, you could just read any review as everyone seems to have come to the same conclusion anyway. But I can tell you according to my research. For starters, it's quite comfortable on longer rides. A lot of people complain about getting tired wrists on an extreme machine like this, but as long as you don't lean on the clip-ones too much and ride on nice twisty roads to keep you busy, it's no problem at all. In the city, it's not the ideal bike, but it does get me around. As long as you can get past the lines of cars (which isn't that hard with a small motorcycle) and you can keep on moving, it's ok. (Well, the problem with not moving is more in the protective clothing I'm always wearing when riding my R1, which can be quite hot when you're not moving on a hot summer day). You should never ride an R1 on a highway if you want to have fun. It's simply impossible to drive remotely close to the speed limit, so you're6 3

always looking out for speed camera's and police vehicles ;-) And most highways don't have many corners anyway. Of course, the best place to drive an R1 is on a race circuit. We don't have that many race circuits around here though, so there aren't a lot of opportunities to ride it there., but the big possibility of crashing it when racing (in which case we couldn't afford a replacement R1) has kept me from racing it. So we just try to find as many roads as possible which resemble race circuits, to have a lot of fun on R1 ;-) And when you want to take it (relatively) easy, the enormous torque which the R1 power plant delivers from low down makes sure you don't have to keep the revs up. It's really a quite comfortable touringbike ;-)

QUESTIONERIESName:Address:Phone no.:E-mail:-

Are you aware of superbikes? 1. yes 2. No Have you seen Yamaha latest bike? 1. yes 2. No Would you like to purchases?

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1. yes 2. No How much you can spend on superbikes? -------------------------------------------------------------------------------------Do you think superbikes are fit for Indian condition? 1. yes 2. No 1670cc bike V/S cc car what will you prefers? 1. bike 2. car Have you seen Yamaha superbikes at Yamaha station? 1. yes 2. No

Have you seen Indias fist 150 cc sports bike by Yamaha- R15 1. yes 2. No Do you think this bike success in India? 1. yes 2. No Which one you think batter, why 1. YAMAHA 2. BAJAJ 2. SUZUKI 3. TVS 3. Others Comments about Yamaha YZF-RI, MT01 And new R15 ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------6 5

AbbreviationsFRP YMC MITI YMCA YIMM OMDO YMA YMMC YMT GHP CJYM YMF YMMEX YMAG YMH - Fiberglass reinforced plastic - YAMAHA MOTOR CO. - Ministry of Trade and Industry - Yamaha Motor Canada Limited - Yamaha Indonesia Motor Manufacturing - Overseas Market Development Operations - Yamaha Motor Australia - Yamaha Motor Manufacturing Corporation - Yamaha Motor Taiwan - gas heat pump - Chongqing-Jianshe Yamaha Motorcycle - Yamaha Motor France - Yamaha Motor de Mexico, S.A. de C.V. - Yamaha Motor Austria GmbH - Yamaha Motor Hungaria Kft.6 6

CCS YMTT LYM EYML YMCE YPMI YMARG YMNI YMVN YMAP YMDP YDS YMMWJ

- Customer Community Satisfaction - Yamaha Motor Taiwan Trading Co., Ltd. - Linhai Yamaha Motor - Escorts Yamaha Motor Ltd. - Yamaha Motor Components (Europe) - Yamaha Motor Parts Manufacturing Indonesia - Yamaha Motor Argentina S.A. - Yamaha Motor Nuansa Indonesia - Yamaha Motor Vietnam Co. - Yamaha Motor Asia Pte. - Yamaha Motor del Peru - Yamaha Motor Distribution Singapore - Yamaha Motor Manufacturing West Java

BIBLIOGRAPHY

Marketing Research : Marketing Management : Newspapers :

M.V.Kulkarni Philip Kotler Times of India (Accent)

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Websites: www.Yamaha -Motor-India .com www.google .com

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