Yali presentation for snowplow amsterdam meetup number 2
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Transcript of Yali presentation for snowplow amsterdam meetup number 2
![Page 1: Yali presentation for snowplow amsterdam meetup number 2](https://reader035.fdocuments.net/reader035/viewer/2022062823/58738c401a28ab272d8b6e0b/html5/thumbnails/1.jpg)
Snowplow AnalyticsReinvent digital analytics
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Digital event data is very interesting
• Individual actions taken by people and interactions between people
• So many things you can do in ‘digital’
• Check bank balance
• Adjust thermometer
• Book exercise class
• Pay for parking
• Load your smart fridge…
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It can be used to build insight…
People
Products
Content
Marketing
Services
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…and act on• Personalisation
• Marketing automation
• Notification
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At Snowplow we’re on a mission to enable you to do more with your
digital event data• Deliver your data directly into your own data warehouse
• Deliver your event data to you to act on in real-time
• Define your own events
• Track events from all platforms and channels
• Enrich your data with third party data set
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This is a very different approach to traditional web
analytics tools
All your data in one place Analytics that evolves with your business
Do *anything* with your data
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Roadmap: track events from more places
Trackers (SDKs) 3rd party integrations Schema’ing toolset
Schema guru
Iglu server
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Roadmap: make it easier to work with event data
Analytics SDKs Storage targets
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Roadmap: make it easier to act on your event data
Sauna
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Questions?