Yahoo! Search BOSS Hack Days in Paris and London
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Vik Singh (Architect) Graham Mudd (Senior PMM)
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Presentation given by Graham Mudd and Vik Singh at Hack Days in Paris and London
Transcript of Yahoo! Search BOSS Hack Days in Paris and London
Vik Singh (Architect)Graham Mudd (Senior
PMM)
• What• Why• Tracks• API• Mashup Framework• Examples• New Feature
Overview
BOSS = Build your Own Search Service
Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search
Unrestricted
What
Unrestricted:
• Unlimited queries• Blend, re-order, discard• Full Presentation control• Non-search apps OK
Monetization: Free or CPM or Ads
What
Barriers to entry are massive• $300M, top talent, a prayer to get to basic parity
No monopoly over great ideas
Search anywhere• Improve Vertical Quality w/ Web comprehensiveness• Fragment the market, foster more players, choice, competition
Yahoo extends advertising reach, 3rd parties revenue share
Why
Why
Traditional Search Distribution
+ BOSS Distribution
Tracks
API
A self-service, web services model for developers and start-ups to quickly build and deploy new search experiences.
• UIUC• CMU• Stanford• Purdue• IIT Bombay• MIT• UMass
CUSTOM
Working with 3rd parties to build a more relevant, brand/site specific web search experience.
This option is jointly built by Yahoo! and select partners.
ACADEMIC
Working with the following universities to allow for wide-scale research in the search field:
Interested in Custom? Email us [email protected]
http://boss.yahooapis.com/ysearch/{vert}/v1/{q}
{vert} := {web, news, images, spelling}
@ requiredappid
@ optional (Y!OS compliant)start, count, lang, region, format, callback, sites
BOSS API v1
Python (v2.5+) library
BOSS Search SDK plus …
SQL for remixing arbitrary XML/JSON sources
Loosely Functional programming paradigm
BOSS Mashup Framework
select, group, sort, union, inner/outer/cross joins, udfs, where
Text normalization and duplicate removal
Auto-transformation of resource-oriented API results into tables w/o parsing All-in-memory storage and retrieval operations
Ability to join lists of tables via an arbitrary predicate function (map-like)
Search UI template framework
Single search function provides total access to BOSS REST API
BMF Features
Ported enhanced version of BMF to GAE platform
http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/
Easiest way to deploy a BOSS application online
BMF + Google App Engine
http://bossy.appspot.comhttp://www.hakia.comhttp://me.dium.comhttp://www.daylife.comhttp://www.inquisitorx.com/
http://ask-boss.appspot.com/http://www.4hoursearch.comhttp://www.devunity.com (Techcrunch 50)http://copyrightspot.com/ (Mashable)http://imusicmash.com (Mashable)http://truevert.com (Mashable)http://professeurs.esiea.fr/wassner/?2008/10/20/171-semantic-calculator
http://www.ysearchblog.com/archives/000613.htmlhttp://www.ysearchblog.com/archives/000621.html• 123people• dnmashup http://www.dnmashup.com• Buildasearch• Playersearch• V3ggie http://v3ggie.com/• Dipidity Newsline• Tianamo
Examples
Discovery (BOSS Search App Store)
Desktop (Cooliris, Inquisitor)
Mobile (iPhone, Android, BlackBerry)
Development php, java, c#, ruby, javascript versions of BMF, SDKs
Social (Facebook, OpenSocial, Friend Connect, OneConnect)
Web Concepts (Semantic, Refine, No-Search Personal RSS like Memes)• No-Search: Use frequent concepts to auto-build a pulse homepage
Hack Ideas, Challenges
So, what do you think?
Q&A
Docs, App ID, dev group, more info:
http://developer.yahoo.com/boss
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