ADVERTISING

Yagnesh Reddy 8T

Advertising is a form of communication used to persuade an audience like viewers, readers or listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

1. Research why companies use advertising and marketing

. Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profits organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

2. Brainstorm the different types of advertising that is used.. Through time, advertising has been

divided into various forms such as : radio advertising, TV spots, magazine and newspapers advertising and internet advertising. The other form of advertising are bill boards seen in train stations, bus stations , Airport, shopping centres and bus stop. We have also seen advertising in the form of Air Balloons, inflated balloons and advertisement paint on taxis, bus or commercial car.

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Advertising is the thing that could make your business popular and increase your sales. Even if your advertisement last for 30 second, it could bring a huge revenue to you company and boost you r product sales. At the same time advertisement providers like television, radio , News papers and magazines make a lot of money by selling the space in their publication or broadcast slots showing your advertisement. This is the most common advertisement we see or read everyday

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Internet became a popular advertisement place because as a internet user we are in control of what we want to see, hear or use in the net. We can buy any product in the internet or sell any unwanted item in our house without leaving our house. Advertisement have changed they way we shop compare to 10 years ago.

The advertising process could be a very expensive one if you expect large rewards. The most important period for an advertiser is the testing period when he must evaluates what form of advertising brings profits to his business in the form of sales to balance out cost paid on the advertising campaign.

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So, people do need advertising so badly because they could hardly have any profits without it! Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. History tells us that Out-of-home advertising and billboards are the oldest forms of advertising

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As the towns and cities of the Middle Ages began to grow, and the general population was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers or town criers to announce their whereabouts for the convenience of the customers.

3. Research what information should be contained with your advertisement.. My advertisement contain information

about what types of flavoured drinks are available. I should also inform customers in brief what are the benefits they will get by drinking the energy drink. The advertisement will contain video clips of different fresh fruits used to make the energy drink. The entire advertisement will be accompanied by music to increase further interest in the advert. The advertisement will be about a minute. At the end of the advertisement it is proper to include the company details where the drinks are produced

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