Yachts and Yachting media pack v2
4
YACHTS YACHTING L aunched in 1947, Yachts & Yachting is recognised the world over as the essential read for anyone with a passion for racing sailing. No other magazine gives its readers a wider coverage of competitive sailing, from the America’s Cup to local dinghy events, the Volvo Ocean Race to the Round the Island. Knowing how hungry competitive sailors are for information, Yachts & Yachting also delivers expert tips on sailing and race craft, along with the latest innovations in new boats, kit and equipment. Our readers seek success and want to buy the best to keep ahead of the opposition. Drawn by the quality of Yachts & Yachting’s reporting and astute interviews, as well as its outstanding photography, our readers are as likely to be leaders in their own professional lives as they are on the racecourse. They include top-level executives and Olympic medallists, skippers of round-the-world racers and keen keelboat sailors. They tell us how loyalty to the title is passed down in their families from one generation to another and how as a result, the young readers of the past are now both captains of industry and the influencers and sponsors of today’s yachting scene. We retain their interest by revelling in the glamour of the high-end events, whilst relishing the cut and thrust of tightly fought one-design racing. Month in, month out we also provide our advertisers with the most efficient route to target this audience, both in print and online on our lively website: www.yachtsandyachting.co.uk GAEL PAWSON, EDITOR PHOTOGRAPH: PAUL TODD/VOLVO OCEAN RACE
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Yachts and Yachting media pack v2
Transcript of Yachts and Yachting media pack v2
YACHTSYACHTING
Passionateabout sailingsince 1947
YACHTSYACHTING
Launched in 1947, Yachts & Yachting is recognised the world over as the essential read for anyone with a passion for racing sailing.
No other magazine gives its readers a wider coverage of competitive sailing, from the America’s Cup to local dinghy events, the Volvo Ocean Race to the Round the Island. Knowing how hungry competitive sailors are for information, Yachts & Yachting also delivers expert tips on sailing and race craft, along with the latest innovations in new boats, kit and equipment. Our readers seek success and want to buy the best to keep ahead of the opposition.
Drawn by the quality of Yachts & Yachting’s reporting and astute interviews, as well as its outstanding photography, our readers are as likely to be leaders in their own professional lives as they are on the racecourse. They include top-level executives and Olympic medallists, skippers of round-the-world racers and keen keelboat sailors. They tell us how loyalty to the title is passed down in their families from one generation to another and how as a result, the young readers of the past are now both captains of industry and the infl uencers and sponsors of today’s yachting scene.
We retain their interest by revelling in the glamour of the high-end events, whilst relishing the cut and thrust of tightly fought one-design racing. Month in, month out we also provide our advertisers with the most effi cient route to target this audience, both in print and online on our lively website: www.yachtsandyachting.co.uk
gAEl PAwSON, EDITOR
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marinemediapack wrap cover.indd 9 06/11/2012 10:20
Ever since I was a kid I have loved reading Yachts & Yachting and it’s great that the magazine is continuing to provide sailors with news and insights into the world of sailingBEN AINSlIE, MUlTIPlE OlYMPIC gOlD MEDAllIST
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DistributionOver 30,000 readers every mOnth
Extensive circulation worldwide all major branches of WH Smith and supermarkets throughout the UK international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including: the royal ocean racing Club the island Sailing Club the royal Corinthian Yacht Club Continuous distribution through selected marinas in the UK Ongoing partnership with the RYA and regular promotion to their 88,000 members Partnerships with leading UK sailing wear retailers, incorporating in-store promotions and branding including: musto and Henri Lloyd Boosted distribution surrounding major UK regattas, including: Cowes Week JP morgan asset management round the island race Burnham Week Presence and distribution at all major European boating shows, including: the London and Southampton Boat Shows Paris, dusseldorf and monaco Boat Shows amsterdam metS
Additional distribution via Cowes ferry terminals and London city reception areas during key sailing dates
Lindsay spink +44 (0) 20 7901 8017 [email protected]
Contact us
Rate card
andrew Jameson +44 (0) 20 7901 8012 [email protected]
Displaydouble-page spread £4,850outside back cover £3,500inside front cover £3,300full page £2,600Half page £1,400Quarter Page £825
Loose inserts CPm £55
Online AdvertisingLeaderboard (50,000 page impressions a month) £15 CPmmPU (50,000 page impressions a month) £17 CPmonline advertorial £800reskin takeover £1,500
email mPU £220email promotional button £140email advertorial £650email offer of the month £60
YACHTSYACHTING
Passionateabout sailingsince 1947
YACHTSYACHTING
marinemediapack wrap cover.indd 11 06/11/2012 10:20
HELLY HANSEN CATWALK
Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional sailors, mountain guides and discerning enthusiasts choose Helly Hansen.Helly Hansen is the offi cial clothing partner of Team Sanya in the Volvo Ocean Race 2011-12
CONFIDENT WHEN IT MATTERS
Phot
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HellyHansen_SP_YachtYachting.indd 1 14.03.12 09.24
PhotograPh
: tom gruitt/creating w
aves
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