SGBIS Art, Design & Technology

Investigation, Extension & Challenge Unit

Year 7 Art, Design & Technology:

World Food Day Poster

SGBIS Year 8 Art & DT: World Food Day Poster

Product/outcomes This project will be developed in both your Art & DT lessons for around 3 school cycles. You may focus on graphics and lettering in DT and imagery in Art, although both areas will mix and can overlap. Use this link to see the constantly growing gallery of entries to the competition by students from different age ranges from all over the world. You will produce several ideas for different compositions, images and lettering in your Art and Design Technology sketch books. The final poster can be produced in any combination of materials (paint, collage, photography, digital media, markers etc). There is no size limit. However, we shall be working in either A3 or A2 paper format.

Investigation & Preparation

The theme of the 2014 poster contest is

Family Farming: “Feeding the world, caring for the earth”

Q. What is family farming?

Family farming includes all family-based agricultural activities, and it is linked to several areas of rural development. Family Farming is a mean of organizing agricultural forestry, fisheries, pastoral and aquaculture production which is managed and operated by a family and predominantly reliant on family labour, including both women’s and men’s. Both in developing and developed countries, family farming is the predominant form of agriculture in the food production sector. At national level, there are a number of factors that are key for a successful development of family farming, such as: agro-ecological conditions and territorial characteristics; policy environment; access to the markets; access to land and natural resources; access to technology and extension services; access to finance; demographic, economic and socio-cultural conditions; availability of specialized education among others.

Q. Why is Family Farming important?

• Family and small-scale farming are inextricably linked to world food security. • Family farming preserves traditional food products, while contributing to a balanced diet and safeguarding the world’s agro-biodiversity and the sustainable use of natural resources. • Family farming represents an opportunity to boost local economies, especially when combined with specific policies aimed at social protection and well-being of communities.

Description of the project:

World Food Day takes place on October the 16th.

You will investigate the ideas behind the World Food Day theme and then carefully produce a poster to support and communicate this theme and the work of The United Nations Food & Agriculture Organization (FAO)

All of your posters are eligible for online entry in the 2014 World Food Day Poster Competition

SGBIS Year 8 Art & DT: World Food Day Poster

Researching in greater depth:

Here is the FAO (Food and Agriculture Organization of the UN) Video Channel on YouTube. Watch some of their videos that explain their work and the issues behind it.

Here is the FAO resources page for World Food Day 2014. Use these links to help with your research and planning.

We have cross curricular links with the IB year 13 Economics students and they will show you their presentations about the topic to help you to understand more about it.

Investigating posters by other artists, designers and students: Discover and discuss what makes an effective poster (one that does its job well)

Clarity? Composition? Impact? Originality? Memorability? Colour? Fonts/Lettering?

A great poster can be very different from other forms of art and design. How? Why? Many great artists are also famous for their poster designs: Lautrec Hockney Miro Use the links contained in this unit to begin to explore how other people design and create effective posters. You will review and compare the work of a number of other artists in order to help make sure that your own original poster is as effective as possible. Here are some links to guides to effective poster design: LINK 1 LINK 2 LINK 3

Investigation extension task

Produce an extended research scrap book/journal that contains phrases, poetry, photographs, sketches, paintings, found items, song lyrics, etc. relating to the WFD theme

Design Criteria for the poster:

o Family Farming is the theme for this year’s poster and this can be clearly visible and

readable on your poster in any language (however you may decide not to included text)

o No other text should be included.

o Imagery should reflect the theme of the title with the emphasis being on people working

together for a better future.

o Your poster should be presented carefully and to the very best of your ability. Best results

will be achieved after you have researched and selected imagery and fonts to help you to

produce a well-planned, creative response to the task.

o The size of the poster should be no bigger than A2 (594 x 420 mm)

o Your design should not be offensive to others.

o Your poster must be finished by Thursday September 25th

SGBIS Year 8 Art & DT: World Food Day Poster

Preparing for your own design, including image and font/text gathering

Using imagery provided in class you will produce a variety of thumbnail sketches as initial ideas for your posters. You will then evaluate your ideas and decide which ones are the best to develop and improve before planning your final posters. A research task to find lettering/font styles and images to help you to develop your poster will be set as homework – it is really important that you complete this research carefully as you will need to use your findings to help you get the best results you can in the next lesson.

Techniques, Skills & Knowledge

Creative divergent thinking (having lots of ideas – even crazy ones!) After an initial introduction to the topic in class you will work in small groups to quickly produce mind maps of ideas that you might want to consider when designing your poster. Further poster and image examples will be shown in class to inspire you. Creative Critical Collaboration: Sharing ideas, comments and helpful suggestions with your peers. This means that your own work and that of others can achieve the best possible result.

Extension Task: Testing your ideas:

Create a survey/questionnaire about your poster designs and those of some of your friends and present your main findings graphically using ICT. You might use Survey Monkey to do this.

Use of a range of media: You can use a variety of media and techniques to produce your poster including, digital (computers), drawing, paint, collage, stencil, sponging, photo montage, etc. Be experimental! Working to a specific project brief in a short time frame Some Art and DT projects start with more personal, open and individual themes. However, this project is more like those given to a professional artist or designer. There are lots of possible ‘right answers’ to this project – but they must fit the brief and they absolutely must be completed on time (26th September) Click here for a glossary to help you to understand Art & DT specific (special/unusual) words

Digital Poster extension task:

Use computer aided design software such as Photoshop, Corel Draw or Pixlr (online and free) to create a digital poster design for the project. You might also photograph or scan in parts or all of your painted, drawn or collaged work and use computer image manipulation to experiment with different colour combinations or composition

SGBIS Year 8 Art & DT: World Food Day Poster

Investigation: Relevant References and Resources (click on links to follow):

Previous, prize winning WFD Posters from other SGBIS students

+ the FAO gallery of other schools’ entries (click thumbnails for larger versions)

Resources including Inspirational illustrators, artists and designers (click thumbnails for information)

Other useful Art & DT poster design links (click on them):

Artcyclopedia DAFONT (Good for exploring lettering styles)

Colour Theory Artworks linked by themes The Design Council

The Victoria & Albert Museum (Art & Design Ideas from different times and cultures)