2010 NCAA Division I Women’s Basketball Championship

First/Second RoundsXavier University, host

Xavier Athletics/Cintas Center Websites

Social Media Outlets◦ Facebook◦ Twitter

Xavier University Portal Viral Videos/YouTube All Over Media

Put tournament dates on calendar

Include a link to purchase tickets

Presence on front page

◦ Add first/second round NCAA logo

◦ Link to XU athletics site for ticket purchases

Permanent ad/link on front page instead of rotating one.

Link on the main ticket window page. Increase prominence on women’s basketball ticket page

Write update about tickets being on sale (maybe the Christmas special) and post story on the main page

Pop-up ad on front page Flash intro page prior to entering Web site

Create “Ticket Push Tuesdays” on social media outlets

Different sources on different days to prevent overload of message

1st Tuesday of Month Twitter: Head Coach Kevin McGuffFacebook: Asst. Coach Amy Waugh

2nd Tuesday of Month Twitter: Xavier University AthleticsFacebook: Cintas Center

3rd Tuesday of Month Twitter: Asst, Coach Mike NeighborsFacebook: Asst. Coach Carla Morrow

4th Tuesday of Month Twitter: Cintas CenterFacebook: Xavier University Athletics

5th Tuesday/Random Day Twitter: The Blue BlobFacebook: The Blue Blob

Hey basketball fans, don’t forget to buy your NCAA WBB Tourney tickets for the 1st and 2nd rounds at XU. http://tinyurl.com/yj5ex4n

Let’s sell out Cintas for the NCAAs. We’ve sold X,XXX tickets so far. Get your tickets today at http://tinyurl.com/yj5ex4n

Events section/ Calendar

Scrolling ads on the right side

All-campus e-mails to students/staff

Produce two videos to help create buzz for the tournament◦ Blue Blob’s adventure in getting tickets◦ Video tour of Cintas Center and interview

Post videos on YouTube as well as distribution through e-mail and social media.

Blue Blob tries to get tickets to event Can’t because blobs don’t have money Tries various means to raise money

◦ Kissing Booth◦ Lemonade Stand (except lemonade is blue)◦ Student finally gives it money

When Blue Blob tries again, tickets are sold out

Thankfully, just a dream

Interview Director of Cintas – Mike Dunn (on the floor)

Video Tours◦ Locker Room(s)◦ Media Room◦ Workout Room◦ Suites◦ Joseph Club◦ Schiff Conference and Banquet Center◦ Video of various sections of arena

All Over Media supplies the advertising seen in Cintas Center restrooms

Work with All Over Media to include ads on Cintas Center ads and possibly area sports bars