Xperiential Marketing Conference

gazARTE09/02/2017

Xperiences are LOUDER

than words.ALWAYS.

“Thoughts do more. Words do much. Actions do much more.”

WE BELIEVE

Brands used to say…

WRONG!Technology shifted attention from the big B (brands) to the big U (users) From the big C (companies) to the big P (people)From them to YOU.

FROM BABY-BOOMERS AND GEN X, NOW WE MAINLY SPEAK TO GEN Y (MILLENIALS) & GEN Z

BABY BOOMERS (50-68); 23.6%

GEN X (38-49); 15.4%

MILLENIALS (20-37); 24.5%

GEN Z (<19); 25.9%

SWING (69+); 10.5%

Generations segmentation

HOW WE NEED TO APPROACH ANY ISSUE

1. LISTEN & UNDERSTAND 2. FIND WHAT YOU WILL DO 3. DELIVER YOUR PROMISE 4. FOLLOW UP

IN FACT, AS YEARS PASSED BY…

GOOGLEFACEBOOKMESSENGERYOUTUBETWITTERINSTAGRAMPINTERESTBLOGGERLINKEDINWIKIPEDIAWORDPRESSMYSPACESKYPESHAZAMSPOTIFYREDDIT FLICKR VIMEOPICASATUMBLRBADOOTINDERHAPPNAMAZONEBAY

INTERNET

BLOGS & NEWSFEED

EMAIL

SOCIAL MEDIA

PORTABLE DEVICES

INTERCONNECTED

BUT MOST IMPORTANTLY WE STOPPED

TALKING JUST TO ONE BEGAN PREΑCHING TO MANY

WE BEGAN

GOOGLING VS. REMEMBERING

POSTING VS. KEEPING HARD COPIES

WATCHING VS. READING

COMMENTING VS. CONSUMING

RE-THINKING LIFE VS. DOING THE SAME

TOMORROW WE WILL USE

MORE AUTOMATION

AR & VR & MR & 3D PRINTING MACHINE LEARNING

INTERNET OF THINGS (IoT) & SMART HOME TECH

HUMANIZED BIG DATA (visual, empathetic, qualitative)

PHYSICAL - DIGITAL INTEGRATIONS

EVERYTHING ON DEMAND

Anheuser-Buschthe brewery turned to the latest fad for marketers: a virtual reality experience.

Mar 2016

LYNX

Male grooming brand LYNX has teamed with Australian band Seekae to promote its “Black” scent, producing a live performance in pitch black that focuses on the other senses besides sight. With the tagline “A band is music, everything else is noise”

Oct 2015

Be intuitive and touch the “hearts” of your audiences with ingenuity!Let’s watch a recent example of Xperiential marketing initiative.

Example 1

https://www.youtube.com/watch?v=PL7hvXeOAKw

Credits to: https://adsoftheworld.com/media/ambient/visitbrussels_call_brussels

Using creative ways to draw consumers to experience products in real life.Experiential marketing works on a simple premise. Let’s turn customers into passionate brand evangelists.

Example 2

https://www.youtube.com/watch?v=StvAe98BfwY

Credits to: https://adsoftheworld.com/media/dm/nivea_doll

Xperience a good cause is always a good experienceLet’s translate the experience from being real to being genuinely shocking.

Example 3

https://www.youtube.com/watch?v=KfANs2y_frk

Credits to: https://www.dandad.org/awards/professional/2016/outdoor-advertising/25205/the-2-euro-t-shirt-a-social-experiment/

Bringing more Xperience into Sports MarketingLet’s talk about engaging sports fans with Sponsors.

Example 4

https://www.youtube.com/watch?v=OSeYd4h3JD4

Credits to: https://www.youtube.com/watch?v=H_ctcCNzyVM

But the most important thing is to learn & let the Big ones inspire you…!Example 5

https://www.youtube.com/watch?v=Jxco-DHnt5I

Credits to: http://creativity-online.com/work/zappos-pay-with-a-cupcake/43556

“That's one small step for a man, one giant leap for mankind.”Neil Armstrong

Let’s get Xperienced

Yeah! We rocked.

Thank you!

Let’s connect

Victoria Igoumenakivigoumenaki@pitchpr.grfacebook.com/victoria.igoumenakilinkedin.com/in/victoriaigoumenaki

Nikos Dionysopoulosndionysopoulos@xcubed.grfacebook.com/ndionysopouloslinkedin.com/in/ndionysopoulos