Xml Content Servers Enabling Agility In Publishing Presentation

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XML Content Platforms: Driving Agility in Publishing

John Kreisa – Director of Product Marketing2/12/08


Topics

What do we mean by agility?Why is agility important?How do XML content platforms drive agility?ExamplesSummary


What is Agility?

agile• adjective 1 able to move quickly and easily.

2 quick-witted or shrewd.

— DERIVATIVES agilely adverb agility noun. — ORIGIN Latin agilis, from agere ‘do’

Source: Oxford English DictionaryYou have to respect 20 volumes, and a $995 price (even on Amazon)


What is Content Agility?

Load content as-isProcess and transform contentLeverage the structure (or lack of) in contentQuery and analyze contentDeliver to multiple formats easilyQuickly create syndicated servicesRapidly prototype new productsEnable dynamic publishing


Topics



Today’s Content Challenges

Information packagingContent from different sourcesRepurposing content to createnew productsMaking content findable

User demand for interactivityPersonalization, user generated content, mash-upsTask-based interfaces ! content in context

Flexible deliveryMultiple output formats and access devicesAllowing “consumption” via various business models


IT Departments Need Agility

How will content be packaged?How will you slice it?How easy is it to integrate new content?How can you enable user interaction with content?How many different structures will you have?How will it be distributed?How quickly can applications be developed?What will be the next disruptive technology?


Business Needs Agility

How will users consume your content? What will the partner relationships be?Who will acquire who?Will you differentiate on business model? Will you differentiate on how you offer content to your users?Competition is nimble and fast – you need to be agile!Competition has flexible business models

http://amazon.com/ref=topnav_gw_gw/102-4154590-9353704


Users Want Agility

People are a key part of contentCreating new content (cell phone novels!)

Enhancing content Interacting with contentSocializing aroundcontent

Content the way they want it


The Agility Imperative

“Success in 2008 and beyond lies in publishers transforming into highly adaptive, agile solutions providers, with the new agile mindset and processes essential to meet the need for speed in today’s environment.

Becoming agile is a must for publishers to achieve and maintain velocity in an industry undergoing such rapid change.”

Information Industry Outlook, 2008October 3, 2007


Topics



MarkLogic Server

XML repositoryStore content & retrieveManipulate and enrich content

Powerful search featuresFull-textSemi-structured (XML)

XQuery application languageNatively understands XMLNo impedance mis-match

Platform for information productsBuild and deploy applications

MarkLogic Server is the industry's leading XML content platformMarkLogic Server is the industry's leading XML content platform


Multi-grained Access to Information

Does this table interest you?

Perhaps this list?

These paragraphs (you’ll make the list)?

Or, take the whole section?


Fully Leverage Your Content

News Article Book Research Report

Journal Article Product Sheet Operations Manual


Multi-grained Re-use

Content can be dynamically accessed, assembled and

delivered for a specific audience or purpose.


A New Paradigm for Content

Content Platform

Content platform reduces new app cost and speeds creation process

Content platform reduces new app cost and speeds creation process

App

OLD

VS.

App App

NEW

App

Decide what you want to buildGather, transform contentBuild app / delivery systemSee if it works

Gather contentCreate platform for product creationDecide what you want to buildDeliver appson top of the platformMake it better

fixed costs per app


Topics



How We Make Our Customers Agile?

Powering . . .

Search applicationsCustom publishingDigital asset distributionOnline content deliveryContent assembly

MarkLogic accelerates the creation of information products


Agility Through XML

Embracing XMLCorporate initiative to leverage investment in XMLDeliver richer interaction with content to usersCreate business models to reach new markets

Working to deliver articles in contextExplore how enriching traditional search and display of journal articles could change their business and serve members.


Agility Through Centralized Content

Creating a single centralize repository for all XML content

Leveraging the power of XQuery to develop applications

Providing better operating efficiency, security, and opportunity to develop a more powerful services layer


Content Agility Through Search

McGraw-Hill Education - Digital Asset Library

Designed to help archivists, editors, and authors find previously published content using metadata and full text searches.

This library will reduce content acquisition and creation costs,accelerating time to market in a very competitive environment.

Books, ArticlesBooks, Articles

New Products

http://www.software.emc.com/

http://www.mheducation.com/home/index.shtml


User Agility Through Rich Interfaces


User Agility Through Rich Interfaces (2)


User Agility Through Rich Interfaces (3)


Agility Through Analytics


Agility Through Applications

RadConsult - Diagnostic decision support for Radiologist at point of work


Agility to Deliver Personalized Custom Publishing

O’Reilly SafariU: Custom Publishing Application

Over 20 publishersGranular access and assemblyDynamic table of contents and indexPrinted, bound and shipped to university book store in 7 days


IP Mgmt

Syndication Server

DAM(metadata +

content)

Web Services

Loader

Admin interface (search, load, etc.)

Other partners

Search,Get Catalog,Get TOC,Look inside book,Etc.

Agile Delivery of Content

Syndication Server

System to store, manage and distribute content


Summary

Content agility drives organizational agilityIT flexibilityBusiness flexibilityUser flexibility

XML content platforms provide the capabilities for content agilitySearch applicationsCustom publishingDigital asset distributionOnline content deliveryContent assembly

Xml Content Servers Enabling Agility In Publishing Presentation

Business

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