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    InternationalBusiness8e

    ByCharlesW.L.Hill

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    Chapter1

    Globalization

    Copyright 2011 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

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    WhatIsGlobalization?

    vTheworldismovingawayfromself-containednationaleconomiestowardaninterdependent,integratedglobaleconomic

    system

    vGlobalizationreferstotheshifttowardamoreintegratedandinterdependentworld

    economy

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    WhatIsThe

    GlobalizationofMarkets?

    vHistoricallydistinctandseparatenationalmarketsaremerging

    vItnolongermakessensetotalkabouttheGermanmarketortheAmericanmarket

    vInstead,thereistheglobalmarketvfallingtradebarriersmakeiteasiertosellgloballyv

    consumers

    tastesandpreferencesareconvergingonsomeglobalnorm

    vFirmspromotethetrendbyofferingthesamebasicproductsworldwide

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    WhatIsThe

    GlobalizationofProduction?

    virmssourcegoodsandservicesfromlocationsaroundtheglobetocapitalizeonnationaldifferencesinthecostandquality

    offactorsofproductionlikeland,labor,andcapital

    vCompaniescanv

    lowertheiroverallcoststructurevimprovethequalityorfunctionalityoftheirproductoffering

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    Why Do We Need

    Global Institutions?

    vInstitutionsvhelpmanage,regulate,andpolicetheglobal

    marketplace

    vpromotetheestablishmentofmultinationaltreatiestogoverntheglobalbusinesssystem

    vExamplesincludevtheGeneralAgreementonTariffsandTrade(GATT)vtheWorldTradeOrganization(WTO)vtheInternationalMonetaryFund(IMF)vtheWorldBankvtheUnitedNations(UN)

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    What Do Global

    Institutions Do?v TheWorldTradeOrganization(likeitspredecessorGATT)

    v policestheworldtradingsystemv makessurethatnation-statesadheretotheruleslaiddownintrade

    treatiesv promoteslowerbarrierstotradeandinvestment

    vTheInternationalMonetaryFund(1944)maintainsorderintheinternationalmonetarysystem

    v TheWorldBank(1944)promoteseconomicdevelopmentv TheUnitedNations(1945)

    v maintainsinternationalpeaceandsecurityv developsfriendlyrelationsamongnationsv cooperatesinsolvinginternationalproblemsandinpromotingrespectforhumanrightsv isacenterforharmonizingtheactionsofnations

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    What Is Driving

    Globalization?

    vThedeclineinbarrierstothefreeFlowofgoods,services,andcapitalthathasoccurredsincethe

    endofWorldWarII

    vsince1950,averagetariffshavefallensigniFicantlyandarenowat4percentvcountrieshaveopenedtheirmarketstoDI

    vTechnologicalchangevmicroprocessorsandtelecommunicationsvtheInternetandWorldWideWebvtransportationtechnology

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    Declining Trade And

    Investment BarriersAverageTariffRatesonManufacturedProductsasPercentofValue

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    What Does Globalization

    Mean For Firms?

    vLowerbarrierstotradeandinvestmentmeanFirmscanvviewtheworld,ratherthanasinglecountry,astheirmarketvbaseproductionintheoptimallocationforthatactivity

    vTechnologicalchangemeansvlowertransportationcosts-Firmscandisperseproductiontoeconomical,geographicallyseparatelocationsvlowerinformationprocessingandcommunicationcosts-Firmscan

    createandmanagegloballydispersedproductionsystems

    vlowcostglobalcommunicationsnetworks-helpcreateanelectronicglobalmarketplace

    vlow-costtransportation-helpcreateglobalmarketsvglobalcommunicationnetworksandglobalmedia-createa

    worldwideculture,andaglobalmarketforconsumerproducts

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    The Changing Demographics

    Of The Global Economy

    v Therehasbeenadrasticchangeinthedemographicsoftheworldeconomyinthelast30years

    vourtrendsareimportant:1. theChangingWorldOutputandWorldTradePicture

    2. theChangingoreignDirectInvestmentPicture3. theChangingNatureoftheMultinational

    Enterprise

    4. theChangingWorldOrder

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    How Has World Output And

    World Trade Changed?vIn1960,theUnitedStatesaccountedforover40%

    ofworldeconomicactivity

    vBy2008,theUnitedStatesaccountedforjustover20%ofworldeconomicactivity

    vAsimilartrendoccurredinotherdevelopedcountries

    vTheshareofworldoutputaccountedforbydevelopingnationsisrisingandisexpectedtoaccountformorethan60%ofworldeconomicactivityby2020

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    How Has World Output And

    World Trade Changed?

    TheChangingDemographicsofWorldGDPandTrade

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    How Has Foreign Direct

    Investment Changed Over Time?

    vInthe1960s,U.S.Firmsaccountedforabouttwo-thirdsofworldwideDIFlows

    vToday,theUnitedStatesaccountsforlessthanone-FifthofworldwideDIFlows

    vOtherdevelopedcountrieshavefollowedasimilarpattern

    vIncontrast,theshareofDIaccountedforbydevelopingcountrieshasrisen

    vDevelopingcountries,especiallyChina,havealsobecomepopulardestinationsforDI

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    How Has Foreign Direct

    Investment Changed Over Time?PercentageShareofTotalDIStock1980-2007

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    How Has Foreign Direct

    Investment Changed Over Time?DIInFlows1988-2008

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    What Is A

    Multinational Enterprise?

    vAmultinationalenterprise(MNE)isanybusinessthathasproductiveactivitiesintwoormorecountries

    vSincethe1960s,therehasbeenariseinnon-U.S.multinationals,andagrowthofmini-multinationals

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    The Changing World Order

    vManyformerCommunistnationsinEuropeandAsiaarenowcommittedtodemocraticpoliticsandfreemarketeconomiesvso,therearenewopportunitiesforinternational

    businessesvbut,therearesignsofgrowingunrestandtotalitarian

    tendenciesinsomecountrieslikeRussia

    vChinaandLatinAmericaarealsomovingtowardgreaterfreemarketreformsvbetween1983and2008,DIinChinaincreasedfrom

    lessthan$2billionto$90billionannuallyvbut,Chinaalsohasmanynewstrongcompaniesthat

    couldthreatenWesternFirms

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    How Will The Global Economy

    Of The 21st Century Look?vTheworldismovingtowardamoreglobal

    economicsystem

    vButglobalizationisnotinevitablevtherearesignsofaretreatfromliberaleconomic

    ideologyinRussia

    vGlobalizationbringsrisksvtheFinancialcrisisthatsweptthroughSouthEastAsia

    inthelate1990s

    vtherecentFinancialcrisisthatstartedintheU.S.in2008,andmovedaroundtheworld

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    Is An Interdependent Global

    Economy A Good Thing?vSupportersbelievethatincreasedtradeandcross-

    borderinvestmentmeanvlowerpricesforgoodsandservicesvgreatereconomicgrowthvhigherconsumerincome,andmorejobs

    vCriticsworrythatglobalizationwillcausevjoblossesvenvironmentaldegradationvtheculturalimperialismofglobalmediaandMNEs

    vAnti-globalizationprotestersnowregularlyshowupatmostmajormeetingsofglobalinstitutions

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    How Does Globalization Affect

    Jobs And Income?

    vCriticsarguethatfallingbarrierstotradearedestroyingmanufacturingjobsinadvancedcountries

    vSupporterscontendthatthebeneFitsofthistrendoutweighthecosts

    vcountrieswillspecializeinwhattheydomostefFicientlyandtradeforothergoodsandallcountrieswillbeneFit

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    How Does Globalization Affect Labor

    Policies And The Environment?

    vCriticsarguethatFirmsavoidcostlyeffortstoadheretolaborandenvironmentalregulationsby

    movingproductiontocountrieswheresuch

    regulationsdonotexist,orarenotenforcedvSupportersclaimthattougherenvironmentaland

    laborstandardsareassociatedwitheconomic

    progress

    vascountriesgetricherfromfreetrade,theyimplementtougherenvironmentalandlaborregulations

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    How Does Globalization

    Affect National Sovereignty?vIstodaysinterdependentglobaleconomyshifting

    economicpowerawayfromnationalgovernmentstowardsupranationalorganizationsliketheWTO,theEU,andtheUN?

    vCriticsarguethatunelectedbureaucratshavethepowertoimposepoliciesonthedemocraticallyelectedgovernmentsofnation-states

    vSupportersclaimthatthepoweroftheseorganizationsislimitedtowhatnation-statesagreetograntvthepoweroftheorganizationsliesintheirabilitytoget

    countriestoagreetofollowcertainactions

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    How Is Globalization

    Affecting The Worlds Poor?vIsthegapbetweenrichnationsandpoornations

    isgettingwider?vCriticsbelievethatifglobalizationwasbeneFicial

    thereshouldnotbeadivergencebetweenrichand

    poornationsvSupportersclaimthatthebestwayforthepoor

    nationstoimprovetheirsituationistovreducebarrierstotradeandinvestmentvimplementeconomicpoliciesbasedonfreemarketeconomiesvreceivedebtforgivenessfordebtsincurredunder

    totalitarianregimes

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    How Does The Global

    Marketplace Affect Managers?

    vManaginganinternationalbusinessdiffersfrommanagingadomesticbusinessbecause

    vcountriesaredifferentvtherangeofproblemsconfrontedinaninternationalbusinessiswiderandtheproblemsmorecomplexthan

    thoseinadomesticbusiness

    vFirmshavetoFindwaystoworkwithinthelimitsimposedbygovernmentinterventionintheinternationaltradeandinvestmentsystem

    vinternationaltransactionsinvolveconvertingmoneyintodifferentcurrencies

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    Review Question

    Theshifttowardamoreintegratedand

    interdependentworldeconomyisreferredto

    as

    a)economicintegration

    b)economicinterdependency

    c)globalization

    d)internationalization

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    Review Question

    Themergingofhistoricallydistinctand

    separatenationalmarketsintoonehuge

    globalmarketplaceisknownas

    a)globalmarketfacilitation

    b)cross-bordertrade

    c)supranationalmarketintegration

    d)theglobalizationofmarkets

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    Review Question

    irmsthatareinvolvedininternational

    businesstendtobe

    a)large

    b)small

    c)medium-sizedd)large,small,andmedium-sized

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    Review Question

    Whichisnotafactorofproduction?

    a)tradeb)land

    c)capital

    d)energy

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    Review Question

    Thesourcingofgoodandservicesfrom

    aroundtheworldtotakeadvantageofnational

    differencesinthecostandqualityoffactorsof

    productioniscalled

    a)economiesofscale

    b)theglobalizationofproduction

    c)globalintegration

    d)globalsourcing

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    Review Question

    Whichorganizationisresponsibleforpolicing

    theworldtradingsystem?

    a)theInternationalMonetaryund

    b)theUnitedNations

    c)theWorldTradeOrganizationd)theWorldBank

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    Review Question

    Whatisthesinglemostimportantinnovation

    totheglobalizationofmarketsand

    production?

    a)advancesintransportationtechnology

    b)thedevelopmentofthemicroprocessor

    c)advancesincommunication

    d)theInternet

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    Review Question

    Whichofthefollowingtrendsistrue?

    a)theUnitedStatesisaccountingforagreaterpercentageofworldtradethaneverbefore

    b)theUnitedStatesisaccountingforagreaterpercentageofforeigndirectinvestmentthaneverbefore

    c)theshareofworldtradeaccountedforby

    developingcountriesisrisingd)theshareofforeigndirectinvestmentby

    developingcountriesisdeclining

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    Review Question

    Whichoftheseisnotaconcernofanti-globalization

    protesters?

    a)globalizationraisesconsumerincomeb)globalizationcontributestoenvironmental

    degradation

    c)globalizationiscausingalossofmanufacturing

    jobsindevelopingcountriesd)globalizationimpliesalossofnational

    sovereignty