Introduc)on    to  China  Market  

560  

1,792  

12,804  

2012 2013 2014(est.) 2017(est.)

Unit: M USD

3,200  

The  Explosive  Growth  of  China  Mobile  Gaming  Market

Distribu)on  and  Payment  Challenges

Developer

Players

More  than  200  Android  Channels

More  than  20  Payment  Channels

How  to  Publish  Games    in  China?  

Indies/Small  Size  Studios   •  Self  Publish  –  Check  the  Box    •  Find  a  Publisher    

Mid  Size  Companies   •  Self  Publish  –  Hire  Chinese  +  Budget  •  Find  a  Publisher  

Large  Corpora)ons   •  Self  Publish  –  Build  an  Office  in  China  •  Find  a  Publisher  

Why  Need  a  Publisher?  

Publishing  on  Android  Channels  Yourself

-­‐  Bad  Debit  5-­‐10%  of  Grossing  100%  

Other  Costs  

-­‐  Payment  Cost  30%  of  (Grossing-­‐BD)    

-­‐  Channel  Cost  30%  of  (Grossing-­‐BD-­‐Payment  Cost)    

•  Localiza@on  •  SDK(s)  Integra@on  •  Marke@ng  •  Opera@on  

•  Billing  •  Customer  Services  •  IP  Protec@ons    •  Mul@ple  Channels  

?%  

Working  With  Publisher

500%  +  

Your  Responsibility  •  Tech  Support  •  Con@nue  to  Create  Great  Game!  

100%  +  

-­‐  Publisher  Revenue  Share  

-­‐  Bad  Debit  5-­‐10%  of  Grossing  

-­‐  Payment  Cost  30%  of  (Grossing-­‐BD)    

-­‐  Channel  Cost  30%  of  (Grossing-­‐BD-­‐Payment  Cost)    

What  to  Ask?  

• Publishing  &  Marke)ng  Resources  • Dedicated  Opera)on  Team  • Localiza)on  Plans  

•  Not  just  the  language  • Transparency  

Deal  Terms?  

• Minimum  Guarantee  • Revenue  Sharing  • Milestones

Summary  

Deal  Terms?  • China  is  a  Complicated  Market  • Publisher  is  Important  • Trustworthy  Partner  >  Deal  Terms  

Who’s  TalkWeb China  Publisher  for  Global  Mobile  Game  Developers：

Content  Provider  for  Over  200  Mobile  Gaming  Channels:

Come  and  Meet    Us  at  Our  Booth!