Xi uglobal2011 1-30

Presentation to Global PartnersOctober 2010

No.1No.1 Fashion B2CB2C in China

E-Commerce

Number of internet user in China : 420million by 30June2010

Number of online shopper in China: 142million by 30June2010, growth by 34% compared to end 2009 data.

(source: report by CNNIC “China Internet Network Information Center” July2010 ）

“China’s online market will reach USD 80billion in 2010, with 30% CAGR between 2010 and 2015, up to USD 300billion in 2015. ”

(source: report by Goldman Sachs’ China subsidiary 17May2010 ）

Consumer Market

Average annual growth rate of national retail market : 15% The nation’s passion to shop is fuelled by:

low household debt level higher personal income improved social welfare system easier access to consumer credit proliferation of media nationwide movement to urbanization

China luxury sales reached USD 9.4 billion in 2009, for the first time in history, China overtakes US and trails only Japan to become the world’s 2nd largest luxury market

No.1 Fashion B2C in China

Top 5 B2C shopping websites in China

Launched in March 2008, founded by serial entrepreneur and industry veteran

Headquartered in Shenzhen, China with branches in Beijing, Shanghai and

Hong Kong

Total 500 employees by Mar 2011

Annual sales revenue – growing at rocket speed 2009 : USD 8million 2010 : USD 15million 2011 : USD 60million (forecast) 2012 : USD 120million (forecast)

Investment : USD 15 million invested by founders to date USD 20 million Series A VC financing to be closed by March 2011

60

120

Annual Sales Revenue

(million USD)

Year2009 2010 2011 2012

815

We sell:

Branded clothing, shoes, bags, accessories, sports wear, beauty and house wares

over 1000 fashion brands / 30,000 SKUs

100% sourced from authentic brand owners or authorized senior dealers, domestic or abroad

Our target customer:

top 20% of all China’s online shoppers, who like global fashion and brands

Key Performance Data:

Average Daily Unique Visitors : 500,000

Conversion Rate : 1.5%

ARPU : USD100 per order

Rate of Repeat Purchase : 30% every three months

Total Registered Users : 1,500,000

Premium Brand Equity:

Premium domain name: XIU.com

- equivalent of a single Chinese character meaning Beauty or Show.

Continuous advertising campaign in the country’s top fashion / business / technology media

High-profile PR activities : e.g. XIU.com is contracted to be the sole official e-commerce sponsor to Miss World competition over the next 5 years

Integrated Online & Offline Marketing approach:

Online Marketing

Offline Marketing

Proprietary Media Resources :• theXiu.com - online fashion magazine + application for iPad / iPhone • 《 XIU plus 》 - DM for VIP customers

Strategic alliance : with China’s largest print media group: Nanfang PR and ads cooperation : with VOGUE, SELF, BAZZAR, ELLE and a number of

other prominent media groups

Logistics and Customer Service

Own warehousing system : • Central warehouse in Shenzhen – 10,000 square meters• Sub-warehouse in Beijing – 1,000 square meters• Sub-warehouse in Shanghai – 1,000 square meters• 200 workers

Call center : total 60 employees, based in Shenzhen

Sales growth -

generated from XIU.com in a new China market

Inventory disposition –

sped up by XIU.com

（ what’s “out” in your country may well still be “in” here)

E-commerce practice in China to practice in a new and the largest market in the world together with the

leading fashion B2C company in China - XIU.com

Option 1: Purchase (XIU.com as authorized reseller)

Selling at XIU.com

NOTE: rate of discount is subject to future negotiation between the two parties

NOTE: rate of discount is subject to future negotiation between the two parties

Selling at XIU.com

Settlement with Global Partner by XIU.com

Option 2: API (XIU.com as authorized online selling agent)

As more and more brands are interested in exploring into China E-retail market with a long term vision they would prefer to involve as partners instead of vendors of XIU.COM, which is also welcome and negotiable.

Option 3: Capital investment (to invest in XIU.COM )

XIU.COM IS THE LEADING FASHION B2C COMPANY IN CHINA.

THANKS!THANKS!

Confidential All Rights Reserved by xiu.com

Legal and Financial Disclaimer

The presentation contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by the forward-looking statements and assumptions. These risks and uncertainties include, but are not limited to, the risk of economic slowdown, the risk of over or under-buying, the risk of consumers not shopping on-line or at our web site at the rate we expected, the risk of supplier shortages, the risk of new or growing competition, the risk of a natural or some other type of disaster affecting our fulfillment operations or web servers. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements of expectation or belief; and any statement of assumptions underlying any of the foregoing, to which XIU assumes no obligation.

Xi uglobal2011 1-30

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