xwww.wellnessfx.com/

Take Control of Your Healthcare Life!

MEASURE

LEARN

IMPROVE

REPEAT

2

UNIQUE MIX OF HEALTH & CONSUMER TECH EXPERTISE

Jim Kean CEO | Founder

Brent Vaughan COO | Co-Founder

Murdoc Khaleghi, MDMedical Director

Laura Luppens VP of Finance

Healthcare Investment Banking

Jed Katz

Mike Maples

Curtis Feeny

3

How We Do It: “Smart” profile driven profile driven transaction hubs that provide consumers with inexpensive access to:• Diagnostic and telehealth services, • Targeted health content, • HIPAA secure storage of their health info

The Prize:Ownership 10’s of Millions cloud based health accounts, their data streams and transaction

Our Goal: To make it easy and affordable for consumers to manage key areas of their healthcare lives

WellnessFX VISION

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Consumer-validated software platform

Sophisticated tiered product with multiple entry points and pricing levels

National footprint: telehealth & labs, state and federal compliance

Large scale affiliate partnerships and customer acquisition

Robust financial model near profitability

2012

POSITIONED FOR EXPLOSIVE GROWTH

2013 2014

50%

Industry Average:

$$ $$ $ $

WellnessFX Net Promoter Score:

-5%

$

5

$329,385$446,434

$2,357,770

$1,239,120

Cloud - based Health Accounts (CHAs) 2012 SAM of $4.4 Billion

Self Directed Consumers: 7M

Small/Medium Biz: 23M

Digital Health Aggregators: 27M

Laboratories: 14M

SIGNIFICANT MARKET OPPORTUNITY

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PRODUCT STRATEGY and

DEMO

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Store your health info

Transact health services

Grow your profile

CLOUD-BASED HEALTH ACCOUNTS (CHAs)

Transact: Buy health related services– efficient and affordable!

• Diagnostics• Telehealth consults• Supplements & vitamins• Other services

Store: Centralized health information management – free!

• Free upload of diagnostic data• Health questionnaire• HIPAA retrieval services

Grow: Richer health profile, more targeted• Easy access to targeted content• Personalized recommendations

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PRODUCT ROADMAP TO DRIVE LCV & ACQUISITION

Dieticians

Nutritionists

Pharmacists Sport & PerformanceWellness MDs

WELLNESSFX LICENSED PRACTITIONER NETWORK

DIAGNOSTICS

HISTORICAL DIAGNOSTICS REPORTS

AFFILIATE RELATIONSHIPS

FU

TU

RE W

elln

essFX

P

RO

GR

AM

DESKTOP AND MOBILE

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LIVE DEMO

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DIRECT HEALTH SERVICES FOR EVERYONE

70% of data needed for accurate health diagnosis and management is in your blood. Good news: your blood cells regenerate every 120 days so you can quickly measure significant improvement from lifestyle and nutritional changes.

KNOW YOUR BIOMAKERS

The WellnessFX health professional of your choice will analyze your lab results, answer your questions, and offer personalized recommendations. 

EXPERT CONSULTATIONS

Enjoy your consultation from the comfort of your own home, at a time convenient for you.

OUR TIME,YOUR TERMS

WellnessFX’s cutting-edge platform helps you track your progress over time and measure the effectiveness of actions you are taking to improve your health.

TRACK YOUR PROGRESS

The WellnessFX Dashboard is a safe and secure web-based platform providing you with rich, understandable visualizations of your health data. Share it with the health professionals you choose.

SAFE & SECURE

We're focused on you. If you aren't satisfied, let us know how to make it right.

OUR PROMISE

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EFFICIENT AND AFFORDABLE

ü

A blood draw at a partner lab

Your satisfaction guaranteed

A 20-minute health consultation with a practitioner you choose from our network”

You lab results loaded into your private WellnessFX dashboard

Check Availability in Your AreaWellnessFX Baseline includes: Get Started today

Only $199*

See if WellnessFX is available in your area

*Upgrade to longer consults and/or medical consults (with board certified physicians) availability for purchase after you review your lab results.

Zip Code Check

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PRODUCT DEMO

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PRODUCT DEMO

Convenient Online Consultations with Experts

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PRODUCT DEMO

Learn to Improve

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PRODUCT DEMO

Feedback and Request

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CUSTOMERS LOVE OUR PRODUCT EXPERIENCE!

> -5%

NPS Score

> 50%

Industry Avg

WellnessFX is the trusted health curator for our members

“WellnessFX saved my life. Without it, I would have struggled through more specialist, different drug

treatments and continued fatigue and ill health. Now I'm

in control to optomize my health.”

JULIE STARRETSan Francisco | Crossfit Founder and Mother

“I learned more about my health in one consult [with

WellnessFX] than I have in my entire life.”

ADAM NEIFFERWellnessFX Member

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CHANNEL and REVENUE

EXPANSION

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Financial Engine in Place− Revenue Per Customer Steadily Increasing (Mar13=$320/purchase)− Life Time Value increasing (Mar13=$170+)− Breakeven is approximately 14 months and $4 million away

Early Acquisition: Social influencers, earned media, health clubs

New features will open up acquisition and make WFX a blockbuster company

WFX PLATFORM: AN ENGINE FOR GROWTH

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De

c 1

1

Jan

12

Feb

12

Ma

r 1

2

Ap

r 1

2

Ma

y 1

2

Jun

12

Jul 1

2

Au

g 1

2

Se

pt

12

Oct

12

No

v 1

2

De

c 1

2

Jan

13

Feb

13

Ma

r 1

3

0

500

1000

1500

2000

2500

3000

WellnessFX Installed Base(Total # of Users)

Employer Consumer

WELLNESSFX PILOT PHASE

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FREE DATA ACCOUNT DIAGNOSTICS TELEHEALTH

MULTIPLE PRODUCT ENTRY POINTS MAXIMIZES $$$ YIELD

$6 annual revenue value for WFX

Profile driven content feeds from

content partners

Encrypted, HIPAA compliant

storage for sensitive health data

Creates upsell opportunities to

value added products

Baseline (60%): $149 package fulfills

“Annual Checkup” niche

Specialized Packages (10%): $400

packages targeting thyroid, lipids,

inflammation

Sports Performance (25%): $539

package targeting athletic and training

niche

Premium (5%): $1,900 executive physical

package and for the Uber QSers

Average consult value of $99

Growing practitioner network

Includes primary care MDs, specialists

and non-medical health practitioners

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Aug 12 Sept 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 130

50

100

150

200

250

300

350

122 205 173 234 237 251 225 287

$171

$207

$176

$232

$188$207

$267

$320

# OF PURCHASE AND AVERAGE PURCHASE PRICE

Total # of Purchases Average Purchase Price

AVERAGE PURCHASE PRICE and $$$ YIELD INCREASES BY MONTH

Average purchase price has

increased significantly in 2013

March up 55% over January average

purchase price of $207

Largely due to launch of Performance

and Thyroid packages on website

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May 12

Jun 12

Jul 12 Aug 12

Sept 12

Oct 12

Nov 12

Dec 12

Jan 13

Feb 13

Mar 13

0

50

100

150

200

250

300

350

LCV CPA

CPA TRENDING DOWN, LCV UP

CPA has been steadily trending

downward as LCV rises.

By April we expect CPA to be

$50 and LCV close to $150 or

3X

Investing more into B2C

marketing will increase sales

and show positive ROI

Projected spread 3x once available in 90% of markets

Projected $50

CPA by April

Current CPA at $90

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Consumers increasingly search health content to specifically solve a problem

Digital Health Companies looking to monetize user base beyond static content (103 million uniques)

Fitness aggregators want more monetization of users (30 million)

AFFILIATES CAN USE OUR PLATFORM

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Looking to consumerize: WFX has contracts with LabCorp, Quest, and HDL Quest and VA have expressed interest in integrating and co-promotion Contacts with LifeLabs (Canada’s largest)

LABS: 72 M RECORDS and RELATIONSHIPS

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FINANCIALS

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Jan 1

2

Feb 1

2

Mar

12

Apr

12

May

12

Jun 1

2

Jul 1

2

Aug 1

2

Sept 12

Oct

12

Nov

12

Dec

12

Jan 1

3

Feb 1

3

Mar

13

-$60-$50-$40-$30-$20-$10

$0$10$20$30$40$50$60$70$80$90

-0.6

-0.4

-0.2

-3.33066907387547E-16

0.2

0.4

0.6

$10 $16$29 $35 $31 $38 $42

$31$44 $47 $47 $53 $55

$66$77

-$12-$24 -$20

-$28-$18

-$1-$16

-$8$2 $2

$13 $16 $17$29 $35

-0.6

0.01

-0.37 -0.35

0.07 0.05

0.270.31 0.32

0.43 0.45

REVENUE * and GROSS PROFIT(Dollars in thousand)

Revenue Gross Profit Gross Margin

REVENUE and GROSS PROFIT

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[Dollars in thousands) 2012 A 2013 E 2014 E 2015 E

Installed Base 1,793 62,783 693,827 1,240,087

Total # of Purchase 1,820 7,255 88,100 252,400

Revenue $434 $1,531 $15,665 $27,720

Gross Profit -$83 $631 $9,201 $18,973

Gross Margin -19% 41% 59% 68%

Operating Expenses

Sales & Marketing 708 1,203 2,594 4,435

Engineering & Product 2,080 2,009 3,131 4,158

General & Administrative 1,492 1,738 2,612 3,881

Total Operating Expenses $4,280 $4,950 $8,337 $12,474

Operating Income -$4,363 -$4,319 $863 $6,499

Capital Expenditure -24 -34 -136 -500

Cash Burn -$4,387 -$4,353 $727 $5,999

Operating Expenses as a % of Revenue

Sales & Marketing 163% 79% 17% 16%

Engineering & Product 480% 131% 20% 15%

General & Administrative 344% 114% 17% 14%

TOTAL OPERATING EXPENSES 987% 323% 53% 45%

P&L: 2012A-2015E

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Previous Capitalization • Series A & B raise = $5.8M

Raising $10M Series C • $3.5M raised, $6.5M remaining

Use of Proceeds:• Complete Nationwide expansion for Telehealth and Diagnostics• Affiliate Content and Freemium Product• Affiliate Supplements• Free WFX accounts for Laboratory Users• Asynchronous Product

FINANCING and USE OF PROCEEDS