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By Mark B. Bradley
X- Factor
The
Real Estate Web 2.0 Secrets
profit manual
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Mark B. Bradley
Mark’s latest project is to pass on years of closely held secrets of successful real estate
investors and how to use social marketing and web 2.0 to leverage higher profits in the
post real estate crash years.
He is now semi-retired and works at home few hours each morning. When is not skiing
in Colorado coaching his kids on their soccer team.
Plus may other entrepreneurial ventures.
X- Factor iiiX-Factor Real Estate Web 2.0 Secrets
About The Author
Copyright Mark B. Bradley 2009
Mark B. Bradley is a leading real estate investor and marketing consultant.
Mark started out in the Engineer Planning Division of MacDonnell Douglas Aircraft
Company. As a liaison between aircraft test pilots and the engineers, in the flight
simulation department. He worked with computer technology helping the engineers,
pilots, and planners communicate with the high tech systems of flight simulation. After
that he took his expertise into investment real estate.
He has more than 20 years of real estate investing experience. Mark went on to own
four multi-million dollar apartment complexes. A high-rise luxury condominium building,
Two Town Homes in Vail Colorado, and a beautiful 11 acre min-ranch over-looking the
Majestic Eagle River in Colorado.
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WordPress – the Most Effective and Free blogging Platform Available ......................13
Benefits of Social Bookmarking ..................................................................................36
X- Factor ivX-Factor Real Estate Web 2.0 Secrets
The X- Factor Real Estate Web 2.0 Secrets
By Mark B. Bradley
The Dust Begins To Settle ...........................................................................................1
You Must Know Why You Do What Your Do ...............................................................3
What You Will Discover In the X-Factor ......................................................................4
Real Estate Social Marketing: The Best Form of Real Estate Marketing ....................7
Your 1st Real Estate Web 2.0 Site in 30 Minutes or Less or It’s FREE........................9
Real Estate Web 2.0 Marketing with Tumblr: A Sure Way to Succeed .......................10
Suggestions For Your 1st Real Estate Web 2.0 Site ...................................................11
Blogging ......................................................................................................................12
Copyright Mark B. Bradley 2009
Using Wordpress as Your Blog Platform Will Enhance Your Real Estate Advertising .15
Plugins .........................................................................................................................16
Mark Bradley’s X-Factor Wordpress Plugins...............................................................18
Wordpress Themes .....................................................................................................19
Don’t Reinvent the Wheel. Use What Works ...............................................................20
Top Ten Real Estate Web 2.0 Sites..............................................................................21
More X-Factor Secrets on Blogging ............................................................................25
Technorati Tags and Real Estate Advertising ..............................................................28
Awesome Trackbacks: To Rank Your Post Even Higher .............................................30
Use a RSS Feed for Your Real Estate Advertising ......................................................32
Feedburner to Produce RSS Feed ..............................................................................33
How to Get RSS Subscribers ......................................................................................35
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Create Fast and Effective Video For the Web .............................................................61
Stats on your Fingertip ................................................................................................80
X- Factor vX-Factor Real Estate Web 2.0 Secrets
Social Bookmarking for Real Estate Online Promotion ...............................................38
Top Social Bookmarking Sites ....................................................................................40
3 Best Social Bookmarking Sites for Your Real Estate Social Marketing ...................44Top 3 Social Bookmarking Sites by Alexa...................................................................46
More High Ranking Bookmarking Sites ......................................................................46
Blog and Ping for Real Estate Social Marketing .........................................................50
How Blog Pinging Can Turbo-Charge Your Online Real Estate Business...................52
About Social News Sites .............................................................................................53
Go 2 Web 2.0 for Real Estate Online Marketers..........................................................54
X-Factor Real Estate Web 2.0 Video Secrets ..............................................................56
Online Video Marketing for Real Estate.......................................................................58
Copyright Mark B. Bradley 2009
Video on Youtube for Real Estate Online Advertising .................................................62
Podcasting Secrets .....................................................................................................65
3 Ways to Use Podcasting with Your Blog and Get Your Message Across ................67
X-Factor Underground Real Estate Web 2.0 Tools......................................................68
Web 2.0 Sites to Make Your Writing Easier .................................................................70
Most Popular 3 Underground Writing Sites.................................................................72
Best 3 Wiki Sites .........................................................................................................74
Power Video-oriented Sites.........................................................................................74
3 Highest Ranking Video Sites ....................................................................................76
Organization Every Thing ............................................................................................77
3 Top Organizing Sites ................................................................................................78
Tagging Related...........................................................................................................79
Brief description of the top 3 sites ..............................................................................80
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Social News Oriented Site...........................................................................................96
Top 3 Community and Social Networking Sites ..........................................................115
X- Factor viX-Factor Real Estate Web 2.0 Secrets
Best 3 Stats Sites ........................................................................................................82
Search Related Resources ..........................................................................................82
RSS related Resources ...............................................................................................83Most Popular 3 RSS Related Sites .............................................................................93
Surveys/Polling related Resources..............................................................................94
Top 3 Surveys/Polling Sites .........................................................................................95
Copyright Mark B. Bradley 2009
Top 3 Social News Oriented Sites ...............................................................................99
Multimedia Related Sites and Tools ............................................................................100
Best 3 Multimedia Related Sites .................................................................................103
Marketing and Advertising Related .............................................................................104
Marketing and Advertising Related Top 3 Sites ..........................................................106
Image sharing/Graphics related Resources ................................................................106
Top 3 Image Sharing and Graphics Ranking Sites......................................................111
Community Sites/Social Networking Sites..................................................................111
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Estate business.
This brings me to the X-Factor. What is the X-Factor? Well for the purpose of long term
real estate wealth building, X-Factor is principles that get you where you want to be,
faster, easier, and simpler.
X- Factor 1X-Factor Real Estate Web 2.0 Secrets
The X-Factor Real Estate Web 2.0 Secrets is going
to teach you how you can use Web 2.0 and Social
Marketing strategies to expand, and profit your real
Copyright Mark B. Bradley 2009
The Dust Begins To Settle
In October 2008, the United States Government makes the most monumental decision
that will affect the majority of property owners, real estate investors, and banks across
the country.
Since the creation of the free market, the Great bank bailout of 2008 sent shock waves
though America. Years of government intervention in the capital markets to incentives
quasi-government companies FNMA and Freddie Mac, to give bad loans to people
who had no way of paying the loans back has resulted in the current real estate market
crash.
While top executives were stashing fat stacks of cash in their pockets. All the meanwhile,
with the taste of American dream still on their lips, hard working real estate investors
were getting blind-sided and buried by the changing market. Many found themselvesup-side down in their properties.
You may know that feeling of: “Being in the wrong place at the wrong time” I know that
feeling. In my 25 years of real estate investing I have been there before. But this time,
I was not upside down. I was on the sidelined… watching… waiting… studying history
in the making.
With a keen eye I was getting ready for my next move. Ready to strike while the market
is down (get in) and ride the next wave like a tsunami for years to come only to land ona soft warm beach, with a beautiful blue ocean view, gentle breeze with a cold frosty
margarita in hand.
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Why ride the wave up only to come crashing down? Why be in business just to be in
business.
“The more you study the X-Factor the faster and easier the learning process will
be. So keep a look out for some of my upcoming X-Factor training programs on:
Creating Web Video, Real Estate Podcasting, Wordpress, and Web 2.0.”
X- Factor 2X-Factor Real Estate Web 2.0 Secrets
They are based on the “X-Factor Ten”, Principles of sustainable real estate investing.
The X-Factor Ten is essentially: “How to make money fast in Real Estate and keep it
for life.”
What good is it to own 10 rental homes or to flip 50 houses in a year if the tax man or
the market crashes and takes it all away?
Copyright Mark B. Bradley 2009
I remember running two big projects having about 30 employees each. During a span
of three years all the money I made went to employees, venders, and contractors. I was
single handedly putting bread on the table for 60 plus families.
Now I don’t mind helping people, but at the time I was only scraping by.
These Ten Principles are woven into the
X-Factor.
X=Best Principles, Factor = You
“Knowing the Principles is not enough. It is what you do with them that counts.”
If you follow all the X-Factor Best Principles and Apply the X-Factor Secrets in this
manual to each of them. This will keep you focused and on a success track by way
of pointing your highest criteria for being in the real estate business. Then you will be
shocked on the amount of success you can achieve.
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Follow along this little exercise and you will see.
Now if you really got an idea of what this is all about for you?
X- Factor 3X-Factor Real Estate Web 2.0 Secrets
“You must know why you do what you do.”
For some of you feeding 60 families and barely feeding yours may be the exact reason
you got into business. But maybe not for most of you reading this.
X-Factor Secret
Know What You Want And Know Your
Personal X-Factor
To find out what your personal X-Factor is, you must know what your highest criteria is,
the reason why you do what you do.
Copyright Mark B. Bradley 2009
When you think about what is important to you in your real estate business?
(fill in the idea, thing, or thought on the blank line)
What is that for you? X_______________________________
And you can see the value of having that X_____________________________
Right now, in a way that will be most beneficial to you and whomever that you would like
to benefit from your efforts, or not.
Who is the person or persons you would like to benefit from achieving that important
thing? X______________________________
And for a moment, now, focus in on what its highest value is, feel it, sense it and picturewhat your life would be like if you had X__________________________
Now imagine having what it is you want the most from your business in your life today?
And each day in the weeks and months and years into your future.
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It may be different than you thought, that’s okay. It may change over time and that’s
okay too.
Since web 2.0 and Social marketing may be new to many of you, this manual is designed
to give you a broad overview of the explosion of web 2.0 and social marketing sites out
there. It should be used as a reference manual and contains the most comprehensive
listing of web 2.0, social marketing, and real estate web 2.0 sites that I know of.
What You Will Discover In the X-Factor
If you are ready to discover the secrets to using the X-Factor in your real estate business
then we push on together on a journey into Real Estate Web 2.0
At this very early journey into the X-Factor it is time to make a decision. If you don’t see
the similarities between the above quotes and you do not believe either of them then it
is time to set these manual down until you’re ready for its contents.
X- Factor 4X-Factor Real Estate Web 2.0 Secrets
Write it down here X________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
________________________________________________________.
Now this is your own personal X-Factor. The reason why you get up in the morning and
do what you do.
Copyright Mark B. Bradley 2009
What is important is that you keep Your X-Factor in front of your mind as we explore this
exciting breakthrough information in the near future.
The more you focus on what it is that you really want to achieve the easier and more
rapidly the information in the X-Factor Files will sink in.
“More millionaires were created
from the great depression than any
other time in history”
Napoleon Hill-Think and Grow Rich
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In each section there is a specific X-Factor
so look for that.
A web 2.0 will easily adapt, change and grow along with the online business of an
individual, transforming it into an interactive online forum for the businesses. This is
where the importance of the real estate web 2.0 can really get utilized.
Wow! That’s an earful. Think of it like this: Web 2.0 can be described as a combinationof a host of websites that serve as a social media platform such as YouTube, Face book,
Squidoo, MySpace and others.
X- Factor 5X-Factor Real Estate Web 2.0 Secrets
There is so much information at your figure tips for you to go through so take your time,
visit the sites that interest you. Take a look at how the site is set up. Try to in vision
how you can use what the site has to offer in making your business more profitable and
connecting with the right people and resources that can help you succeed.
The manual is divided into sections like social marketing, blogging, and creating video.
Copyright Mark B. Bradley 2009
Secrets that you can start using immediately
You may gravitate towards one powerful X-Factor like Video creation for real estate and
that may be the spark that your business needs to find $1,000,000 million dollar deal out
there. Maybe a banker or private lender sees a video that you produce giving you thecredibility in their eyes so you get funding on the deal of the new century.
Importance Of Real Estate Web 2.0 To The Real Estate Industry Today
The real estate web 2.0 is an important tool that every real estate developer or professiona
working today should be using. You can be a real estate investor, a mortgage broker
or even a realtor. With real estate web 2.0, which is one of the latest technological
marketing tools available online, you will easily be able to reach more potential deals,
customers, and clients
When you talk about web 2.0, you must know that the term got its name from its
characteristics. Some of the main characteristics of this service can be described as
considerable changes in the bandwidth, leading to development of improved opportunities
for bringing together vast data bases, increasing the possibilities of communication
between individuals online and also creating awareness in the media by catching their
attention.
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Just like the fax machine changed the way realtors and investors did business web 2.0
is changing the way we do business now.
Or take a few pictures of a house your marketing. Set up a web 2.0 site like Tumbler and
be done in 30 minutes or less just in time for your pizza!
X- Factor 6X-Factor Real Estate Web 2.0 Secrets
The fact cannot be ignored that, in recent times, real estate business has seen a constant
and steady rise in business opportunities through creation of new clients and targeted
marketing methods. Web 2.0 has contributed greatly to this regard and has helped to
develop a new line of purchasers as well as sellers.
One of the finest features of real estate web 2.0 is that, it helps to promote online social
interaction. Real estate professionals can also make full use of the services offered by a
program such as the Active Rain, specially designed for their convenience. With the help
of this service, real estate professionals can develop interactive forums where they can
easily interact with each other and also encourage conversations with their customers.
Thus, it can be said that real estate web 2.0 marketing also benefits greatly from the real
estate web 2.0 design.
Copyright Mark B. Bradley 2009
Many people were defiant when fax and answering machines came out. Saying “I hate
that fax machine” or “I left you a message on your stupid answering machine”
These people I call “Slow Adaptors” you know the ones the guy’s a millionaire and to
save money he has one phone line for his personal, business, and faxes. The problem is
you can never send a fax to him because he still doesn’t know how to use it yet.
Or the guy who hasn’t set up his voice mail on his cell phone yet… after 15 years!
How would you like to have a Face book page set up like a cyber space office? All for
free? Cool Right!
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X-Factor Web 2.0 Secret
The most popular form of real estate social marketing service includes the utilization of websites that are meant for social networking. Some of the popular ones are MySpace,LinkedIn, Face book, and sites that are specific to the industry of real estate such asMydealbook.com, Localism.com, Real seeker, and Active Rain. These will give youthe opportunity to remain connected with your entire network. You can utilize them for your real estate social marketing campaigns since you can meet newer people having
similar interests.
Real Estate Social Marketing: The Best
Form Of Real Estate Marketing
X- Factor 7X-Factor Real Estate Web 2.0 Secrets
Copyright Mark B. Bradley 2009
Social Marketing! It’s here to stay!
Take a look at the chart below from goggle trends. Social marketing has sky rocketed
in the last year. And when you start using social marketing for yourself, you will be
leapfrogging your competition.
Social marketing has more than doubled in the last year!
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Micro blogging can be another useful real estate social marketing strategy. Some example
of this are Blogging Lite and Twitter. Having a limitation in terms of the characters for
every post, writers are compelled to keep their posts short and to the point.
Finally you can consider using a website of social bookmarking for real estate social
marketing. Here you can locate as well share any information and data that you seek
to produce on your blog or website with the community of your social bookmarking.
You can upload virtual tour of the property which makes it extremely appealing to the
prospective buyers. Thus, with all these forms of real estate social marketing, you can
take your real estate business to higher levels of success and establishment.
X- Factor 8X-Factor Real Estate Web 2.0 Secrets
Another significant real estate social marketing program is the usage of blogs. Many
real estate professionals all over the globe admit that blogs have the potential to foster
relationships and communication with others and clients in the real estate business.
Most agents of real estate are coming up with surprising and innovative utilities of blogs.However, creating and running blogs are a time and effort consuming procedure and
can be beneficial for your users only if you constantly update it. So we show you how to
set up a blog quickly and let it do its job for you.
Copyright Mark B. Bradley 2009
Twitter will keep you connected and you can easily create your own real estate relatedonline following. If you use Summize.com, you can track complete discussions on
specific neighborhoods. You can also become a part of those conversations. Thus, this
paves the way for real estate social marketing.
Photos and videos are also useful real estate social marketing strategies. Pictures and
videos are always more believable than words. Hence they carry a lot of impact in real
estate social marketing advertising. Many real estate agents have come up with these
innovative ways to engage their potential purchases with their real estate properties.
Photo sharing is also a successful tool for real estate social marketing. The most popular
website for photo sharing is undoubtedly Flickr. It is very convenient to upload as well as
categorize photos and pictures. You will find that most sites of blogging will permit you
to display your photos from Flickr very easily. You can thus use it to your advantage for
promoting your real estate properties to potential and interested buyers.
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Ayn Rand ~ Anthem
Now you might not be able to set up your 1st real estate web 2.0 sites in 30 minutes or
less. But I guarantee you with a little practice you can.
When Domino’s set out to make 30 minutes or less or it’s free their company touchstone.
I’m sure they did not make it to the house every time but eventually they got it down andare one of the most successful companies franchise on the planet.
Your 1st Real Estate Web 2.0 Site In 30
Minutes Or Less Or It’s FREE.
The opportunity to use technology is now… and it’s cheap. Do you know how much it
cost to set up a web 2.0 site on Tumbler? Or Face book? $$FREE$$ that’s all.
X- Factor 9X-Factor Real Estate Web 2.0 Secrets
“The secrets of this earth are not for all
men to see, but only for those who will
seek them”
Copyright Mark B. Bradley 2009
X-Factor Secret
When you have the opportunity to use technology to
create an unfair advantage over your competition… do
so before they do to you first.
Old enough to remember your 1st fax machine? Remember how difficult it was to use
at first but now you can’t do business without one?
You are looking for technology that will streamline business and save you time.
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There are a lot of available online Real Estate Web 2.0 sites out there that promise to
give you satisfaction.
The Text option allows you to make use of Tumblr’s interface with ease and comfort. It
allows you to format your texts and add images with spelling check and HTML code
viewer. Your posts with unlimited length can be deleted or edited and its direct URL can
also be determined through your dashboard. You can also post video found over the
internet. All you have to do is to place the video’s URL or embed tag and an optional
caption. It also allows RSS feeds. This feature will help you let people know your ideas anactivities Thus, it becomes a great help in your Real Estate business blog marketing.
X- Factor 10X-Factor Real Estate Web 2.0 Secrets
Real Estate Web 2.0 Marketing With
Tumblr: A Sure Way to Succeed
Copyright Mark B. Bradley 2009
Tumblr is perfect option for you. Tumblr will help you establish Real Estate business
social marketing successfully. Let us consider some of its features that will surely help
you increase your profits and revenue.
Tumblr fuses the quick Web-posting and mobile-posting attributes of twitter with
common blog features such as choice of page themes, rick-text formatting and creatingyour own URL. But you might feel a bit unusual at first because this web 2.0 marketing
site doesn’t have the comment capability like any other full-ranged blogging sites. Even
if it lacks that feature, it will surely give you an edge in Real Estate blog marketing.
It is easy to start using Tumblr. You just have to sign-up with your email address, password
and a title for your Tumblr web address. Right after signing in you can start posting your
Real Estate web 2.0 marketing strategy.
Most of the time, you’ll be working on your dashboard which includes options for text,photo, quote, link, audio, video and chat. The chat option does not really take you to a
chartroom for online users. It simply formats your posts into a conversation.
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• Take some pictures of the property.
Now you have set up your very own Real Estate Web 2.0 Site
X- Factor 11X-Factor Real Estate Web 2.0 Secrets
Tumblr also allows the system of “following” where other users can sign up and keep
track on your posts. Since your posts are intended to the public, you cannot allocate
posts as private. With the help of the settings tab in the customize icon, you can edit
your post’s title, description, URL, password and other settings you want to change.You can also upload your photo and choose from the predesigned themes or enter your
customized CSS codes. You can also change the color of the palettes of the predesigned
themes to give your page your personal touch. The goodies tab also allows you to make
use of four utilities that allows you to post and view tumbles (posts) in different ways for
successful social marketing.
Tumblr works well in sharing web contents to a lot of people. This creative site and service
combines features and intensity that no other Real Estate blog network marketing sites
can compare. Making use of Tumblr’s features will not only help you create and searchfor better clients but also dominate the Real Estate web 2.0 marketing competition.
Suggestions For Your 1st
Real Estate Web 2.0 Site.
• Pick a property you own, lease, or trying to sell.
Copyright Mark B. Bradley 2009
• Create a map link of Google maps.
• Write a description of the property.
• Create or copy the info detail of the property form the MLS or tax records.
• Go out and shoot a short video of the property while you read the description
and primary facts of the property.
• Take the address and set up a gmail account with the address example:
• Now go to http://www.tumblr.com/ and set up a site with 12345elmstreet as the
name of the site.
• Upload all your pictures, text, and video onto the site.
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Simply put, blogging is publishing your content for presentation on a different platform.
It is much more than just a diary or a publicity stunt or a gimmick.
Read ahead and set out to use the most effective and free blogging platform available,
along with the must-have tools that can make that it perform up to its potential and drive
major traffic to your site.
X- Factor 12X-Factor Real Estate Web 2.0 Secrets
“One of the most important things you will learn, should you decide to attend
and X-Factor training webinar or teleseminar is how to quickly implement
the most important elements of the X-factor. Look for more information at
www.realestateweb20secrets.com/trainings”
X-Factor Web 2.0 Secret
Blogging
Copyright Mark B. Bradley 2009
Even though they weren’t meant to be that way initially, blogs are now incredibly useful
as content management systems (CMS) if and when they are set up properly.
Marketing on the web and you not having a blog will always put you one step below
your competitors. There is simply no point in using the tools of Web 2.0 without having
a blog.
Blog content management systems are spidered extensively by all search engines today,
especially Google, the #1 search engine on the web. So, you simply can’t avoid a blog.
A blog allows you to do stuff which others in your market can’t do with simply the
shopping cart oriented static sites.
Blogs give you a means to publish online and provides you not just a web site, but also
a search engine magnet and an interactive community building tool that drives targeted,
unique and willing-to-buy visitors to your site.
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All the traffic that you will generate MUST be sent to a site that has all the Web 2.0
facilities in place.
We’ve done more than anyone else to squeeze Wordpress capabilities and transform it
into creating “Wordpress Master” with Post and Rank™ technology. Wordpress can give
you a base that allows you to do what no other blogging Content Management System
(CMS) would.
X- Factor 13X-Factor Real Estate Web 2.0 Secrets
WordPress ~ The Most Effective And Free
Blogging Platform Available
If you want to be an authority on the web, you need to run all your content on a flexible
and powerful platform that allows everything that Web 2.0 marketing strategies have
to offer us.
Copyright Mark B. Bradley 2009
To increase your credibility in their eyes and increase their stay on your site, you need to
put your content on a stylish, relevant, interactive, widget-ized Web 2.0 site and not onsome flat, lifeless, hosted blog at blogger.com or something like that!
You need a robust and powerful content management system if you want to be able
to run the widgets, plugins and successfully take up the SEO work that is needed for
improving your site’s traffic flow and to give your visitors an experience that will make
them come back. For example, for using the MyBlogLog.com widget, you need a CMS
that is robust and powerful.
But that’s not all. There is a lot more to it than that.
It is useful to join in the open source communities’ ability to create widgets or plugins on
demand that can enhance your marketing and readership on the whole.
Wordpress gives you all this and more! It has a number of plugins available from
independent third party programmers and other developers who program plugins for it.
Availability of such plugins is lot than for any other system out there. As it is there are very
few blog systems for which you can program plugins or custom “widgets” anyway.
This is why we use and recommend Wordpress to everyone! We use it as the strong and
stable base for developing and publishing our site Real Estate Web 2.0 Secrets.
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Now, delving deeper into this, it would not be enough to use Wordpress just as “out of the
box” and with some free plugins when you can take your promotional efforts much more
ahead than this. But there does exist a certain limit over what can be accomplished with
Wordpress out of the box and free plugins. We agree this limitation is certainly lesser
than any other, but it is still existent and you are going to find out once you’ve used all
the tactics given in this guide to promote your site!
Of course you need to know how to use WP to exploit its full potential and to getstunning results. That is why we often beat other Wordpress sites focusing on exactly
same topics because we know how to tune Wordpress in a way that the search engines
fall in love with them!
X- Factor 14X-Factor Real Estate Web 2.0 Secrets
Therefore, we suggest that if you are planning to get into the Web 2.0 ways of receiving
the traffic-driving and ranking-raising power of social media marketing, don’t waste time
on any other platform than the best available. Even if you have to shift all your content
into Wordpress from another blog platform, which you currently use, trust us on this, itwill certainly be worth the trouble.
Copyright Mark B. Bradley 2009
We are well aware of this because we’ve thoroughly tested it against our most over-
worked publishing system. Our system was exclusively built for Web 2.0 and that’s why
it overrides above all others in the fierce battles for search engine popularity.
So it might be smarter to switch to Wordpress now itself, since you know you will have
to do it sooner or later to get the best results from your Web 2.0 marketing efforts. Once
you do that you can take a thorough and focused study of The Real Estate Web 2.0
Secrets and you will understand what it can do for you.
Finally, do not start using just any blogging system merely because of the number of
its users. Fans are loyal to the systems they publish on without having the knowledge
or the technical ability to appreciate, how much more professional and effective
Wordpress is.
Wordpress has been tested against all other popular blogging platforms and it is simply
overrides them in all respect.
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Will Enhance Your Real Estate Advertising
Wordpress had originally started operating as early as 2003, with a minimal code for
enhancing the typography of daily writing with very limited users. In recent times it has
preceded its competitors and has become one of the largest tools of self-hosted blogging
globally. Nowadays it is widely used on countless websites and by innumerable people
on a daily basis. This has made the use of the Wordpress blog even more popular.
X- Factor 15X-Factor Real Estate Web 2.0 Secrets
Using Wordpress As Your Blog Platform
Copyright Mark B. Bradley 2009
Wordpress is basically a modern article publishing platform or Content Management
system (CMS) that has its focus on usability, web standards, and aesthetics. Many
professionals and agents of real estate are trying their level best to deal with the current
cut-throat competition in their field. They are doing this by developing a blog or website
with Wordpress. This is known as the Wordpress blog. You can also use the Wordpress
Blog to enhance your online presence with respect to your real estate business.
If you intend to use the Wordpress blog as a real estate social marketing tool, then you
will be relieved to know that Wordpress is completely free as well as priceless. In other words, Wordpress is something that you apply when you primarily want to function with
your software of blogging rather than fight it.
The real estate themes on Wordpress are customizable and user-friendly. The Wordpress
blog is thus an ideal solution for you if you are a web developer or a real estate agent.
You can utilize it as a management system for content. However, before you actually
purchase it, you must read the page on FAQ very carefully. Every purchaser of any
theme receives a lifetime access and privilege to numerous updates for that particular
theme absolutely free.
Since developers are usually very busy and require methods to achieve desired results
quickly, the Wordpress blog can be very useful for them. This is because the available
themes on Wordpress offer them a solution to manage their real estate content. If you
are able to buy the Multiple-Use Package that is popular nowadays, you will be able to
save on a lot of time and effort.
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Wordpress has made writing as well as publishing articles and blogs online in an
easy and simple way. Its user-friendly character has led to the increasing use of theWordpress blogs. If you want to market your real estate content and attract potential
customers and investors, implementing the Wordpress blog can be the best solution for
your business.
A Wordpress plugin enables easy enhancement, customization and modification of a blog
on Wordpress. With such plugins you do not require to transform the central programming
of Wordpress. With these you can simply include the necessary functionality.
X- Factor 16X-Factor Real Estate Web 2.0 Secrets
Wordpress is primarily a project having an open source. This signifies that there are
multiple people around the world who are working on it and are using the Wordpress
blog. A majority of these users use it essentially as a commercial platform. Even you can
utilize this as a blog platform to boost your real estate social marketing.
On WordPress.org you will be allowed to download as well as install a special software
script known as Wordpress. For this you will require a web host who can meet the
minimal requirements and invest some time. Wordpress is fully customizable and you
can use it for anything and everything. You will find a free service at WordPress.com by
which you can begin with the Wordpress blog instantly.
Copyright Mark B. Bradley 2009
X-Factor Web 2.0 Secret
Plugins
What is a Wordpress Plugin and how it can be Useful for Online Real Estate
Advertising.
The internet has become a useful mode for various kinds of businesses to help them
in their brand and product promotion. The real estate sector has become a frontrunner
and is utilizing the method of online social marketing. If you are a realtor, and wish to
promote properties online, you can use a Wordpress plugin. It is basically a program or
a group of a single or more functions that is written in the scripting language of PHP
and which adds a particular group of services or features to the weblog of Wordpress.
This term is effortlessly incorporated with the weblog via access points and techniques
offered by the Application Plugin Interface of Wordpress Plugin.
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Great Real Estate was essentially created to enable real estate professionals to not only
display information about their property listings but also manage them in the pages of
Wordpress. The listing templates will enable you to display property listings consistently
throughout the site. As an author on this site, you do not require to format the information
or content but only to make an entry of the form. Using a Wordpress plugin will give your
social marketing a further boost.
Another feature that you can include with your Wordpress plugins are starter templates
that are customizable for your property listings on the index page as well as for the
pages on actual listing. Also you can consider implementing the entry of easy form-
based listing data on the screen of the Edit Page itself. You can further integrate your
Wordpress plugin with WordTube plugin to display videos of content on real estate.
X- Factor 17X-Factor Real Estate Web 2.0 Secrets
If you are looking for modified or new functionalities on Wordpress then you can look for
different sources and repositories of the Wordpress plugin. In this way you can find out
if some user has already generated a plugin that can meet your requirements.
Copyright Mark B. Bradley 2009
On Wordpress, the custom page widgets and templates allow the displaying of sold
homes, available homes, a random home that is featured in nature, and a detailed pageon property listings. For better advertising and promotion of these properties you must
always implement the Wordpress plugin.
The Real Estate Wordpress plugin will allow you to showcase your property listings. It
will also enable you to manage the content of your listings. Some features that you can
include on your site are a tab-based accessibility to downloads, videos, maps, galleries,
panoramas and property description. It will also permit you to handle users and visitors
with the disabled JavaScript to the maximum.
The Wordpress plugin functions best if you can combine its use with some other plugins
such as the popular NextGen Gallery that will let you display, manage and upload photos
of property listings. Then there is the Feed Wrangler with the help of which you can send
a feed of listings to different websites such as Zillow, Trulia and Google Base. You can
also use the FFP Pano for displaying panorama photos specifically in an interface of
Flash 360 degree. This also aids in the feature of virtual touring which has become very
popular nowadays.
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• Akismet: Akismet checks your comments against the Akismet web service to see
if they look like spam or not.
• Similar Posts - Displays a highly configurable list of related posts. Similarity can
be based on any combination of word usage in the content, title, or tags.
X- Factor 18X-Factor Real Estate Web 2.0 Secrets
Mark Bradley’s X-Factor Wordpress
Plugins
These are the very same plugin that I use every day on my blog sites
Copyright Mark B. Bradley 2009
• All in One SEO Pack: This - Automatically optimizes your titles for search
engines. Generates META tags automatically. Avoids the typical duplicate
content found on Wordpress blogs.
• Customizable Post Listings: Display Recent Posts, Recently Commented Posts,Recently Modified Posts, Random Posts, and other post listings using the post
information of your choosing in an easily customizable manner. You can narrow
post searches by specifying categories and/or authors, among other things.
• FeedBurner Feed Replacement Plugin: Originally authored by Steve Smith, this
plugin detects all ways to access your original WordPress feeds and redirects
them to your FeedBurner feed so you can track every possible subscriber.
• FeedWordPress: Is an Atom/RSS aggregator for the WordPress weblog software.
It syndicates content from newsfeeds that you choose into your WordPressweblog; if you syndicate several newsfeeds then you can use WordPress’s posts
database and templating engine as the back-end of an aggregation (“planet”)
website.
• Google XML Sitemaps: This plugin will create a Google sitemaps compliant XML-
Sitemap of your WordPress blog. It supports all of the WordPress generated
pages as well as custom ones. Every time you edit or create a post, your sitemap
will be updated and all major search engines which support the sitemap protocol
like ASk.com, Google, MSN Search and YAHOO are notified about the update.
• Sociable: Automatically add links on your posts to popular social bookmarking
sites.
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• WP Stats: Tracks views, post/page views, referrers, and clicks. Requires a
At Real Estate Web 2.0 Secrets, we use custom wordpress themes.
Wordpress Themes
X- Factor 19X-Factor Real Estate Web 2.0 Secrets
• Popular Posts: Shows the most popular posts, using data collected by
WordPress.com stats plugin.
• WP-Cache - Very fast cache module. It’s composed of several modules, this
plugin can configure and manage the whole system.
• WP Autotagger - Automatically finds tags based on your post content using
Yahoo’s API for keyword and tag suggestions.
• Smart Update Pinger: - Controls the timing of the blog posts ping. Only pings on
initial post publication.
X-Factor Web 2.0 Secret
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And that’s just a sample of what you will get! Please read more of the advantages to you when you order
Today!X-Factor Real Estate Web 2.0 Secrets Reveals…
The Amazing Online Social Marketing Secrets,
Of The Most Profitable… Richest…And… Most
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All most no one has figured out how to do this yet – which means
I am about to share an unfair advantage worth a fortune to
your real estate business!
Dear Friend,
Are you frustrated with the current real estate market?
Tired of wasting money or time and effort on classified advertising, or wastingyour time and energy on "ideas" from fuzzy-headed 'professors' and theorists and
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Do you feel like you are working too hard for your living....and gettingfarther and farther behind?
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Would you prefer straight reliable advice solidly based on 25 years
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In it you will find the closely held “secret” list of web 2.0 sites that can open up the
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and alluring tips, tricks, and tactics that when used properly can easily help you corner
your local market and literally snuff out your competition.
Here, finally is your opportunity to discover the “Insider” real estate web 2.0 secrets
that only a handful of lucky people even knew existed a short time ago…including the
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Inside you will learn secrets like these:
• How to guarantee that your rental property will be on the 1st page of
• How to make your website look “So Good” customers will real every word of your
sales and marketing message.
• How to increase your web presence and attractiveness to finance, buyers
and sellers.
• How to turn your existing website into a profit pulling pot of gold
• How to increase profits in this economic climate with real estate web 2.0
marketing.
• How to attract buyers, sellers, and tenants so you can make more money online
fast, efficiently and quickly
And that’s just a small “taste” of what’s in store for you. This secret manual is called:
“X-Factor Real Estate Web 2.0 Secrets.” I have spent two long hard years researching
the latest and most valuable collection of information on the very best web2.0 sites, real
estate web 2.0 sites, social marketing like Twitter, Face book, My Space. This resource
is by far the most comprehensive collection on web 2.0 properties and real estate web2.0 available today!
I have only released the X-Factor to my very close and special private coaching clients.
But advanced copies smuggled out have already sent shockwaves through the internet.
I have already had a title wave of orders for the physical hardcopy product files. So I
am backordered at the printer for a month. Because the demand is so high, I’ve agreed
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to create a digital version of the product. Now, for a limited time, you can be the 1st to
test drive 3 sections for free before you buy the X-Factor.
I cannot stress how powerfully these secrets can affect the way you do business, “This is
truly life changing information” There is no other collection like this anywhere. Until now
only a tiny trickle of this underground top secret technology has escaped to a select fewof my private coaching clients…
Here, in more specific detail, is what this amazing X-Factor reveals:
• The “Dirty Little Secret” (that your web designer doesn’t want you to find
out about) can save you thousands on your next web site
• The single “Best Investment” you can make when setting up a real estate web 2.0
site
• What color you clickable links never should be and what is the “Best
Color” for people to be magnetically drawn to your website
• 7 strategies to get your investment property “Listed Multiple Times” on the front
page of Google
• Why you need Face Book and My Space and it’s not for the reason you
think
…these are people, like you, who have discovered the power of The “X- Factor Real
Estate Web 2.0 Secrets” With the sudden release of these secrets, you can now feel the
power of a healthy successful real estate business turbo-charged with the X-Factor
working for you and your business twenty four hours a day, seven days and week and
now you can spend more time with your family and loved ones on the other things that
you know are important to you in the days months and years in the future.
How to cash in on the explosion of
web 2.0 social marketing
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Proof Test– “Social Marketing” Can Help You reach New Heights In Your
Online Real Estate business
Here is a sample way you can test the profit potential of Real Estate web 2.0 in just minutes. Go
to: http://www.google.com/trends
Under search trends, type in social marketing. You will see that the search volume had doubled in
the last year. This means that one you start using the X-Factor Secrets of Social marketing for
your business you can close more deals, work smarter, and bring home bigger checks from the
title company.
“I really don’t like bragging but I might be on to something here! When I peal back the curtain and
reveal how you can simply and easily it is to use social marketing and web 2.0 in the most
profitable areas of your business. You will begin to understand why it is so important that you own
a copy of the X-Factor before you competition does.”
You can see why the X-Factor is causing such a rush for smart real estate professional
everywhere to grab one. The secret, about to be revealed to you inside the X-Factor
causes dramatic and tremendous changes in how you do business on every level. And
not just in the way you think, perform, and feel about your business—even more
importantly, you now have an amazing opportunity to enjoy what only few real estate
entrepreneurs only dream about…namely…
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Why lazy S.O.B. real estate investors succeed
and nice hardworking ones fail
• The quickest way to make your website so desirable that the search
engine spiders will come crawling
• Why adding this one thing to your blog can increase traffic 1000%
• Why you need Face book and My space and it’s not for the reason you
think
• Pamper yourself with a full time assistant for $75 per week
• Yes You Can! Set up a web 2.0 real estate blog in five minutes and I’llshow you how to make it rank on the 1st page of goggle that very same
day.
But first let me tell you how I got to this point.
I was not always rich or born with a silver spoon in my mouth. I remember vividly my
high school principle smiling at me in his office telling me that I did not have enough
credits to graduate and he would make it so that I would have to go another full year toschool just to graduate, which I did not. I later went on to own four multi-million dollar
apartment complexes. A high rise luxury condominium building, Two Town Homes in Vail
Colorado, and a beautiful 11 acre min-ranch lot over-looking the majestic Eagle River.
Now I am semi retired and work a few hours each morning and wait for my kids to come
home from school. When I’m not skiing in Colorado I’m basically a soccer dad. None of
the soccer moms can figure out what I do for a living…it’s great!
I remember sending out hundreds of resumes when I graduated from college.
And I can still the mail box full of all those rejection letters. But one day I got a phone
call that changed my life…
Real Estate Web 2.0 Here to Stay?
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According to Alexa.com there are 64,319 real estate websites that rank under 10,000There are
approx. 160 million households in the USA according to the US Census
From Yahoo Answers there is about 30 Million commercial building in the USA. This is an absolute
profit test you have the potential to connect 190 million properties to the 300 million residents in the
USA. The profit potential is exponential!
• What only 13% of web users know what it is and less than 1% know how to use.
But you will discover this secret inside X-Factor Real Estate Web 2.0
• The single most important tool you need to own if you are serious about web 2.0
marketing and you can get one for less that $100 if you know what it is.
•
The 7 simple article marketing secrets that will create 10,000 links to your website and flood your phone with hungry customers
• I peal back the curtain in the 12 secret wordpress plug-ins that I use and best of
all inside the X-factor I will show you how to get them for free
• Don’t spend another dime on web design until you read what is exposed on page
53
I know your thinking “He got rich back when it was easy” the truth is I feel this is the
very best time to invest in real estate especially when you follow the Bradley 10
Principles of Real Estate investing I cover in the X-Factor
Working a few hours a week on your online marketing is what it will take.
It does not require an education “I was a high school dropout”
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It doesn’t require “capital” remember you can start using the X-Factor as soon as you
open it up.
It doesn’t require programming skills. The evolution of web 2.0 is simple and easy. Ever
hear of Twitter? Look how many idiots are using that to communicate. Not hard
It does not require years of experience. By owning the X-Factor you will be one of the
very privileged few with this knowledge. “Making you the one with the experience.
What does it require? Belief... Enough to take a chance...Enough to absorb what is in the
X-Factor. Enough to put the principles into action... If you do that, nothing more, nothing
less- the results will be hard to believe. Remember I guarantee it.
You don’t have to give up on what you are doing just give up on the belief that it is the
only way.
You must see for yourself what you are missing
Order All The X-Factor FilesNow!
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Total Domination
This is a commercial building that I own that is dominating all ten spots on the front
page of Google. I build this campaign back in Jan 2009 for a commercial building
that I own. The building is leased now and I have a contract for a future sale. I have
not touched it since and it is still dominating the search engines. Imagine if all your
properties and businesses had this kind of exposure!
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I’m in the trenches everyday working with the latest Web 2.0 technology. Testing out
what works and finding the best solutions for my customers, clients, and partners.
What every savvy real estate investor ought to know about
real estate web 2.0 marketing Guaranteed
I have created a revolutionary simple and easy to use breakthrough
system The X-Factor that everyday real estate professional can use
to multiply their business today.
And there’s more. A lot more. I could go on for another 20 pages… but if I haven’t
convinced you by now that “X-Factor Real Estate Web 2.0 Secrets” is a must have
resource for you, then I never will.
It’s simple to get your copy X-Factor just order below…That’s your copy will be sent like
a flash to your email inbox
I honestly believe you are going to love the X-Factor. So please don’t pass up this
ridiculously generous free offer… you may never get an opportunity to have these
secrets in your hands again!
Sincerely
Mark Bradley
Real Estate Web 2.0 Secrets
P.S. I also have a bonus
P.P.S
Now…Please click and order you copy before this offer is gone forever!