Www.sylvania.com The Many Roles of Supply Chain Elizabeth Farrar | 03.08.2013| UK Gatton College...

www.sylvania.com

The Many Roles of Supply Chain

Elizabeth Farrar | 03.08.2013| UK Gatton College Supply Chain Forum

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Quiz: Sylvania Socket Survey

1. What % are aware that incandescent lamps are being phased out through

government legislation?

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The Many Roles of Supply Chain | Elizabeth FarrarGatton College of Business Supply Chain Forum | 03.08.13

1. 2. How many report having LED bulbs?

1.

2. 3. What % believe it’s important that their

bulb is Made in America?

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About Me

Education• MBA, University of Kentucky• Bachelors in Business Management, University of Kentucky• LEAN Leader, OSRAM Sylvania

Work• Supply Chain Analyst I, OSRAM Sylvania Logistics MDC• Supply Chain Analyst II, OSRAM Sylvania LPD Supply Chain, Versailles• Planning Analyst III, OSRAM Sylvania Halogen Supply Chain,

Winchester• Cutting Board Catering, Owner and Chief Chopper


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OSRAM SylvaniaGeneral

Our Business

We're proud of our long standing reputation of providing solutions in homes, businesses and institutions, automobiles and a broad range of specialty applications.

Over the years, we've changed to reflect the markets we serve and the customers we reach.

But one thing has remained constant - a belief that our ideas can make a difference in every person's life and that our products reflect a commitment to making our world more comfortable, more productive and more imaginative.

Jefferson Memorial


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Our Brands

OSRAM is proud to offer an innovative spectrum of advanced, energy-saving lighting products, systems and services from:

OSRAMOSRAM SYLVANIATraxon TechnologiesENCELIUM TechnologiesOSRAM Opto Semiconductors

Hoover Dam


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History and Present

Over 110 years old

Began re-working burnt out bulbs in 1901

North American portion of OSRAM AG, Germany

Currently being spun off from Siemens

Customers range from industrial to retail and automotive

Union Square, New York, NY


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OSRAM Global Reach

Global Statistics

OSRAM SylvaniaNAFTA

• 22 Manufacturing Sites• US, CA, PR, MX• 11,200 Employees• HQ Danvers, MA

OSRAMROW

• 53 Manufacturing Sites• 18 Countries• 35,000 Employees• HQ Munich, Germany


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SylvaniaProducts

Get them while you

can!


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Today’s Business Environment

It’s a tough world out there...

• Layoffs/closings• Economy• Government• Compliance/laws/ethics• Job market• Do more with less, faster• Meeting expectations from– Management– Customers– Co-workers

• Beating the competition


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What is Supply Chain and SCM?

Generally Accepted Definitions• Wikipedia:– A supply chain is a system of organizations, people, technology, activities,

information and resources involved in moving a product or service from supplier to customer.

• Goldsby (Supply Chain Management):– Supply Chain Management is the integration of key business processes from

end user through original suppliers that provides products, services and information that add value for customers and other stakeholders.

Sylvania Definition• The management of inventories based on financial impact, forecasted demand

and actual customer sales• Providing the customer with what they need, when they need it, while keeping

inventories low• Inventory low, customer service high• Exact definition different for every company


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Beyond Supply Chain

What is expected in addition:• Deployment– Monitor and redeploy

• Customer Service/Order Management– Track large orders– Advise availability– System limitations– Export only monitoring– Special requests

• Quality– Understand issues– Push to resolve – protect the customer from issues in quality as well as

supply• Purchasing– Monitor and reduce cost/pricing– Negotiate raw material levels and cost at vendors


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Beyond Supply Chain

What is expected in addition:

• New Product Development– Be realistic– Push sales after launch

• Manufacturing capabilities– Be aware of how affecting supply– Anticipate/resolve issues– Proactively search for improvement opportunities

• Product end of life management– Suggest items to discontinue– Follow up to complete within systems– Ensure usage of old materials


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The Many Roles of Supply ChainSummary

Today’s World

Today’s business world is tough. Full of financial challenges and hard business decisions. You will likely be expected to go beyond the traditional role of a Supply Chain Professional.

Your Role in Supply Chain

Don’t be held back by your title or defined role. Pitch in and do what is needed to help your company become stronger.


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1. What % are aware that incandescent lamps are being phased out through

government legislation?

CONFIDENTIAL


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1. 2. How many report having LED bulbs?

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1.

2. 3. What % believe it’s

important that their bulb is Made in

America?

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www.sylvania.com

Thank you.

Www.sylvania.com The Many Roles of Supply Chain Elizabeth Farrar | 03.08.2013| UK Gatton College...

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