Www.navy.com 1-800-USA-NAVY Navy Recruiting Command … Seeking the ‘Best and Brightest’

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Navy Recruiting Command … Seeking the ‘Best and Brightest’


The Navy Recruiting Organization

50 States, Europe, and Asia …Recruiting stations alsoin Guam, Japan, Puerto Rico Germany, and Italy.


Average Recruiter breakdown …Enlisted Production Recruiters (As of August 2008)

4,185 Active enlisted recruiters 673 Reserve enlisted recruiters

Officer Production Recruiters (As of August 2008)

140 Active officer recruiters 84 Enlisted officer recruiters 100 Reserve Officer recruiters


Our objectives…

Total Force

Qualified Sailors

Medical Officers

NSW/NSO

DEPpers

Global War On Terrorism


Navy Enlistment Policy … 95% High School Diploma Graduates

70% Above average score on the Armed Forces Qualification Test (AFQT)

0% in CAT IV (30 or less on the AFQT) Must meet additional standards for rating Must pass Navy physical fitness and body fat standards Must have no significant history of drug use Must be drug free at time of enlistment Must not have significant or offensive tattoos and no tattoos above

the shirt collar Must not have sole custody of dependents Must have no significant legal issues and no issues outstanding


Looking forward ...

Fiscal Year (FY) 2008 Active Component (AC) mission accession number is set at 38,419 enlisted and 1962 officer. Reserve Component (RC) mission accession number is 9,122 enlisted and 1200 officer – A total one force goal of 50,703.


0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

FY08 FY09 FY10 FY11 FY12 FY13

Active ENL Reserve ENL Active OFF Reserve OFF

Increasing Mission & Uncertain Future …

Total Force (TF) recruiting mission consists of four separate parts: Active Officer, Reserve Officer, Reserve Enlisted, and Active Enlisted

Total Force Mission = 50,703 57051 59679 61240 61222 61214


Recruiting remains challenging …Findings indicate four major recruiting challenges:

Decrease in qualified potential recruits

Decrease in personal propensity- Global War on Terrorism- Immigration debate

Decrease in influencers- Down across the board and severely for Fathers

Decrease in the nation’s unemployment rate- Unemployment Rate- Easier to find a full-time job


72% of youth population ineligible for the U.S. Navy

11%

8%

16%

68%

72%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

TotalDisqualified

Physical &Medical

Legal

Dependents

Drugs/ Alcohol

Non-Prior Service Recruiting Market …

Source: QMA Estimates of the eligible youth population (HumRRO April 2005)

9.6M 17 – 24 Male Target Market

2.7M Qualified for Military Service

220,000 Propensed and Qualified

It is not enough to just recruit those propensed … Navy Recruiters must interest the non-propensed


Perceptions of Civilian Jobs …

Experiences that prepare

you for a career 14% 27%

Interesting job, not just routine 13% 29%

Work with people you respect 12% 17%

Job where you decide how

tasks will be carried out 9% 43%

Something you can be proud of 9% 23%

Earn respect of people who

are important in your life 9% 20%

Good paying job that allows

you to live comfortably 8% 38%

Receive approval from parents 7% 30%

Have personal freedom 4% 56%

Perceptions ofPeople aged 15-21

MilitaryService

Civilian Job

74%6/07

67%12/05

Youth who believe it’s

not too difficult to get a full time job

Source: CNRC analysis of DoD Youth Poll (2007)

Source: CNRC extract of DoD Youth Poll Data (Nov 2003, pg 59)


Knowing our battlefieldNavy’s Public Image Plummeting Youth Propensity

NOV 2001 DEC 2007

15%

14%

27%

9%

10%

13% General Propensity

African-American

Hispanic

Public Opinion Poll: Which Military Branch is Most Prestigious?

Source: DoD Youth Poll 2007

Source: Report by Galllup Organization (2006 pg 221)


White (Non-Hispanic)

African-American

Hispanic

23%20%

18%

50%46%

54%

27%

37%

28%

0%

10%

20%

30%

40%

50%

60%

Serious Some Never

Source: DoD Influencer Poll (2003-07)

Source: CNRC analysis of DoD Youth Poll (2005)

The need for effective outreachYouth Consideration of

Military ServiceInfluencer Likelihood to Recommend Military Service

39% 35%

40%

40% 34%32%

34%

35%

29%32%

29% 29%

32%

27%

43% 43%

37%

42%

32%

31%

31%

15%

25%

35%

45%

55%

May-04 Nov-04 Jun-05 Dec-05 Jun-06 Jun-07 Dec-07

White Black Hispanic


• Over the past year, propensity has fallen significantly in almost all categories

- Hispanics are the fastest growing market, yet propensity is moving in the wrong direction

• Influencers of youth (Dads, Moms, and Grandparents) are less likely to recommend military service than at any point since 2003

- The drop has been most significant among fathers and grandfathers.

Propensity and Influencer support


Influencer’s Role …

• Navy Recruiting success is due to the support we receive from citizens who influence young Americans, i.e., parents, siblings, educators, veterans, youth workers and various Friends of the Navy (FON) organizations such as the Navy League, Fleet Reserve Association and Navy Club of the USA. Centers of Influence (COIs), essentially each of you, are vital to the future of our Navy.

• Education, war, and a shrinking veterans pool are some of the major concerns of today’s influencers.


• Talk to everyone. Share your knowledge and experience with students, peers and local organizations.

• Contact a local recruiter in your area and offer your assistance.

- Invaluable resource- Listen, Learn and Lead

What can you, as an influencer, -- do to help?


Ready for the Challenge …

• Navy Recruiting stands ready to meet the challenges of the future.

• Communication is key.

• “Influencer” help = Recruiting success.


1-800-USA-NAVY (1-800-872-6289) www.navy.com

www.elnavy.com


Backup


Navy Recruiting Acronyms … AFQT - Armed Forces Qualification Test BOY DEP - Beginning of Year DEP DEP - Delayed Entry Program FMAM – February-March-April-May – Tough Recruiting Months IRR - Inactive Ready Reserve JAMRS – Joint Advertising Market Research and Studies MEPS - Military Entrance Processing Station NAT - New Accession Training – Non-Prior Service Reservists (previous NPSB) NORS - Navy Officer Recruiting Station NOSC - Naval Operational Support Center NRD - Navy Recruiting District NRS - Navy Recruiting Station PST - Physical Screening Test (Physical Fitness Test required for Special Operations

Program) RTC - Recruit Training Command SPECWAR - Special Warfare WINTR - Women In Non-Traditional Ratings

Www.navy.com 1-800-USA-NAVY Navy Recruiting Command … Seeking the ‘Best and Brightest’

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