Www.mumukshuhealthcare.com Pharmaceutical Companies – under radar of stricter Marketing Norms!

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Pharmaceutical Companies – under radar of stricter Marketing Norms!

Mumukshu Healthcare Pvt Ltd

Gifts to Doctors will be

taxed!


Sponsoring of Foreign tours to Doctors-

not allowed!


???

SO, What is the new & ethical way of marketing for

Pharmaceutical companies ?

• Mumukshu Healthcare always believed in ethical ways of marketing pharmaceutical products.

• Doctor being the decision maker in selecting particular drug, has always been influenced by different ways to prescribe particular brand of medicine.

• But new guidelines from drug authorities will make it stricter to market the pharmaceutical products.


Ethics and Marketing


‘India like many other countries do not allow direct

advertising of Prescription drugs. So companies have

to search for new ethical ways of marketing their

products to reach their customers i.e. Doctor and

patients’.

Ethics and Marketing


So, what are you waiting for?


New ways, Innovative campaigns for Pharmaceutical Marketing


Contact us immediately before your competitor knocks at our

door !!


n Make your every product a brand by itself

n Brand wise segmentation of doctors

n Customer driven campaigns – Don’t try to sell what you make. Make that, what customer needs.


Customized campaigns

Creative posters for -

n Diabetes n Exercise

n Obesity n Walking And much more under pipeline…


Coming up…Poster Campaign

Event Specific Campaigns


• World Obesity Day ; World Diabetes Day; & many more …

l Various conferences are held on these occasions in different parts of world.

l How can you utilize these events to stand apart from your

competitors?

l We at Mumukshu are continuously engaged in developing such

event

specific campaigns.

Connect with Customers

• Own a character and let it speak on behalf of you about your brands.

Examples –

Amul girl - Amul Co. Mickey mouse –

The Walt Disney

Company

• Using an owned / copyright character in promotional campaigns will be great move to connect with customers

• ‘Think out of Box to be in the Box of Profit’The Amul Girl; Walt Disney; Mickey Mouse; are all copyrights of the Respective Companies. Examples given are for representation Purpose

Customer Engagement

• Task doesn’t end at connecting with customers. You need to engage customers through different ways.

• Example - Lays kept their customers engaged through 'Fight for your Flavor‘. Here people can vote for their favourite flavour and the flavour which gets maximum votes would be continued in the market.

• Along with the product as a brand, you could do umbrella branding of the organization using one unique character mentioned in previous slide. Get the exclusive rights for such unique character from Mumukshu Healthcare and enjoy the vibrancy of business world with ethical approach.


For a total revamp of your Brand Management Strategies &

Innovative Brand Management Solutions

contact


Mumukshu Healthcare Pvt LtdAddress:SB – 159, 2nd Floor, High Street – Highland Corporate Centre,Kapurbawdi Junction, Thane (west). Tel No. - 022 25410301email: Shailesh Patil: [email protected] Rohan Butte: [email protected]:Shailesh Patil +91 9820998429Dr Rohan Butte +91 9773823494


Www.mumukshuhealthcare.com Pharmaceutical Companies – under radar of stricter Marketing Norms!

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