Www.mercer.com Presenting: Molly Wasko, PhD Email: [email protected] Steve Hafner Email:...

www.mercer.com

Presenting: Molly Wasko, PhDEmail: [email protected]/in/mwasko

Steve HafnerEmail: [email protected]

www.linkedin.com/pub/steve-hafner/b/63a/a29

Enhanced opportunities through better connections

Six months out and where have they gone?

Tracking recent graduates using LinkedIn®

Hosting: John WrightEmail: [email protected]

(800) 681-4438

2Enhanced opportunities through better connections

About the presenter


Agenda

• What is LinkedIn®

• Why LinkedIn® is relevant to you• Hepdata Career Services Solutions

• Great tools for using LinkedIn® in CSOs

• Building a Profile• Strategies for Student Success • College Alumni Application and University Pages• Check-in


What is

259M+

©2013 LinkedIn Corporation. All Rights Reserved.

professionals

3M+companies

150+industries

Executives from every

Fortune 50060K+college and university alumni groups

64%64% outside the U.S.

company

30M+students and recent grads


Raise your hand if you have an updated alumni page with your alma mater……

Why should matter to you?


Raise your hand if you have an updated LinkedIn profile……

Why should matter to you?


Need for better employer data

The majority of your students don’t have a job at the time of graduation

Exit surveys conducted on campus are good for just that point in time


Post-graduation employer data

About ~63% of your students have a job at six months out

Follow up surveys are difficult, expensive and suffer low response

rates; if college grads have <5% unemployment, why the gap?


Graduate school data

About ~22% of your students say they go on to graduate school

Finding out whether students actually enrolled in a graduate

program is hard to track


We would if we could

The Problem – We can’t rely on alumni to update information through self-report

Current methods of tracking employment are expensive, manually intensive & prone to error

www.mercer.com





connectedHow do we stay with our students once they graduate?


How Hepdata can help

1. Provide us with a list of alumni

2. We match to LinkedIn® profiles and other social media sources

3. We combine data sources to provide alumni tracking and analytics


1940 1950 1960 1970 1980 1990 2000 20100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

On LINot Found

Alumni on

Source: Internal data analytics

1% 7% 15% 26% 28% 37% 33% 50%


Start with alumni data

Name

School/College

Degree

Major

Year graduated

City, State Zip

EmailThis is non-FERPA protected directory data….


How HEP can helpCurrent LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent EmployerDates Employed

We also pull this information from the Education Fields to track

Graduate School


We return this data to

you in an Excel file so

you can easily upload

into current systems

Your results


Pricing

$.50 per match

$750 minimum

Send us +3,000 records

One time search option

If results meet your needs, option to license with us for automated updates


Key considerations

Privacy: We match to publicly available information

Confidentiality: We do not contact your alumni

Control: You own the data in a format that is reusable

Compliance: We are in full compliance with LinkedIn® terms of use


Proven solutions for NACE


Salary solution next year


Questions about HEP Services?


Getting them signed up

We can’t find them if they’re not out there

How to effectively integrate LinkedIn®

features as part of your career services offerings


Building a Profile


Building a LinkedIn® profile



Make sure to use a professional email address,

not [email protected]



LinkedIn® does a great job walking you through the steps to create a profile


Use the drop-down options that LinkedIn® offers

whenever possible – these are typically also network

hyperlinks



No Thanks! I am not interested in

LinkedIn® grabbing all of my email contacts!!!

Take the skip this step option


We have to confirm our email address



Caution - they are going to try and grab your contacts again..



LinkedIn® will then try and help you find connections….



Do you want to announce this to your Facebook and Twitter networks?



Just sign up for a free account



LinkedIn® will then prompt you on other stuff you need to complete your profile



Under Education, make sure students sign up for the “correct” university



Key featuresYou are 7 times more likely to be viewed with a professional

photo

Offer professional headshots as a student service – do it on career fair day when they’re

already dressed up


Key features

Stand out with a good Headline

The default is your job title or “Student at …”


Key features

Create a custom

LinkedIn® URL


Key features

Add a portfolio of work in a variety of

formats to show off your talents


Key features

LinkedIn will tell you what else is recommended for your profile


1. Use a professional email address – use .edu and list personal email account (e.g. @gmail.com)

2. Make sure to use proper business English

3. Upload a professional image – OR NONE!

4. Create a compelling headline – not “Student at …..”

5. List current position (if applicable) and at least 2 past positions

6. Complete the summary section – one short paragraph

7. Complete the “specialties” and “interests” sections

8. Seek Recommendations

9. Join groups

10. Use the new “Get discovered” feature to show off a portfolio of work

Top 10 student do’s and don’ts


Questions about Building a Profile?


Student Resources


1. Build a professional online presence

2. Add connections with professional contacts

3. Research companies, industries, and grad schools

4. Apply for jobs

5. Learn about industry and company trends

6. Explore opportunities for undecided students

LinkedIn benefits for students


Build a professional online presence

This is a social online presence



This is a professional

online presence



It is important to have both, with an

understanding of the appropriate etiquette


Add connections

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn for Career Services and Students: In Detail


These are Facebook Friends



These are LinkedIn® connections



Research companies

LinkedIn® is a great platform to research companies


Research companies

Students can follow news updates on favorite companies


Research companies

They can delve into careers, products and services and industry insights


Research companies

Students can see if they have connections to the company


Research companies

They can also easily check out open positions and apply


Apply for jobs

Detailed job descriptions help students identify interesting careers


Apply for jobs

Typically include contact, salary and connection information


Apply for jobs

LinkedIn® directs students to similar jobs others have viewed


Apply for jobs

Students can apply directly through LinkedIn® or save the job in a “folder”


Apply for jobs

LinkedIn profiles will start to outpace resumes as the preferred contact


Learn about industry trends

Can access news and updates from your LinkedIn® homepage


Learn about industry trendsNews, Influencers, and Channels a great way for students to get cutting edge information and stand out in class


Explore opportunities

New University Pages allow students to tap into alumni networks to find out job placements of past students and connect with alumni


Explore opportunities

Career Explorer has been replaced by college/alumni and University Pages so students can see what others have done


Make sure your university is making the best use of University Pages

University Pages - www.linkedin.com/edu


Gives universities the ability to target communications through LinkedIn® and allows students and alumni to research career tracks

University Pages


You can use the search feature to find a university page

University Pages


It is also a hyperlink in the Education profile

University Pages


Upload your logo and Campus Photo

University Pages


See where alumni have gone

University Pages


Automatically makes alumni followers

University Pages


Highlights notable alumni

University Pages


Post the stats on your university

University Pages


Provides followers with a platform of exchange

University Pages


Allows you to feature your official groups

University Pages


Connects the different Schools within the University

University Pages


Separate School/College Pages allow you to segment content, communications and alumni networks

University>School Pages


Managing multiple University Pages

What to do if there are multiple University Pages


Managing multiple University Pages

Separate UPs create non-overlapping networks


Removing or merging University PagesHave a clear University policy for managing University Pages


Linking to Career FairsLinkedIn® CheckIn service becoming more popular with employers


Linking to Career Fairs

• Capture event leads using any mobile device•Connect lead name and email to LinkedIn profile• Send an automatic follow-up email to all event leads• Leads automatically follow your LinkedIn Company Page• Use tags and notes to highlight key skills or experiences• Track results and follow lead’s career progression over time


Questions about Student Resources?


Resources1. LinkedIn® Higher Education Resources site:

university.linkedin.com/university/global/en_us/index/higher-ed-professionals.html

2. LinkedIn® - Now for Education: linkedin.com/edu/

3. LinkedIn® Student Resources Site: students.linkedin.com

4. LinkedIn® College Alumni Tool: linkedin.com/college/alumni

5. LinkedIn® FAQ: help.linkedin.com/app/answers/detail/a_id/38582

6. Request Access to University Page from LinkedIn®: help.linkedin.com/app/ask/path/upaq

7. LinkedIn® CheckIn: http://business.linkedin.com/talent-solutions/campaigns/checkin.html

8. Follow the LinkedIn® Higher Education Channel http://www.linkedin.com/channels/education

http://university.linkedin.com/university/global/en_us/index/higher-ed-professionals.html



http://www.linkedin.com/edu/



http://students.linkedin.com/

http://www.linkedin.com/college/alumni

http://help.linkedin.com/app/answers/detail/a_id/38582/



http://help.linkedin.com/app/ask/path/upaq

http://help.linkedin.com/app/ask/path/upaq

http://business.linkedin.com/talent-solutions/campaigns/checkin.html

http://www.linkedin.com/channels/education



www.mercer.com





How to contact HEP for more info

Hosting: John Wright Email: [email protected]

(800) 681-4438

Www.mercer.com Presenting: Molly Wasko, PhD Email: [email protected] Steve Hafner Email:...

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