Www.englandathletics.org/east Social Media An introductory guide.

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Social Media

An introductory guide


About this resource

This resource is intended as an introductory guide

It is not intended to give comprehensive guidance on all matters relating to Social Media


In this introduction you will find information on

1. What Social Media is2. The possible benefits of using Social Media3. The type of messages you should look to

deliver4. A mini guide to Facebook and Twitter – two of

the most popular forms of Social Media5. Advice on what to look for in a club Social

Media Officer6. Some welfare considerations


What is Social Media?

Online resource available to anyone

Social Media – Social =>

• informal • interaction• not just one-way interaction

Social Media– Media =>

• Publishing information• Information being spread far and wide


What is Social Media?

Connects people to/ via organisations, places, companies, events

As people/ organisations interact with the information of interest to them:– the information is spread further afield– it reveals more about their activities and interests

Accessible via internet – computers, but increasingly via smart phones and tablet devices

Seeks to make communication easy


Benefits of Social Media

Free– although you can pay for advertising if you wish

Easy to set up

Lots of people already use it

Enables you to spread word about your club and to pass on your messages


Your messages

Publicise events such as competitions, social events, club meetings

Share information about the club

Make a call to action. E.g.– Help out– Pay your subs– Be at the bus for 10am

Give updates on previously shared information

Post pictures, videos and other content of interest to members and potential members

Say ‘Well done’, ‘Thank you’, or ‘We need your help!’


Your messages

Should be relevant, interesting, different– Relevant to your members – they are part of

your club!– Relevant to potential members – what do they

need to know– Interesting – you know what they want or need

to know!– Different – you know more about your club than

any outsider!• So make the most of this!


Which Social Media

Facebook

Twitter

YouTube

Pinterest

… many more

Facebook and Twitter likely to be main ones used


Facebook

People have their own ‘account’ with their ‘personal profile’ giving information about them

Should use their own real name– Some may not do this

By being ‘friends’ you can see information about other people*, send them messages and post on their wall– You can request to become a friend– You can accept or reject friend requests– At anytime you can ‘unfriend’ someone

How much information people see depends on their ‘privacy settings’

A ‘Wall’ is where a person’s activity and posts are displayed

Putting information on a wall or elsewhere is ‘posting’.


Facebook

People can ‘comment’ on walls

As well as ‘posting’ comments people can also ‘post’ pictures, videos or links to web pages

You can ‘Share’ comments, pictures, etc that others have posted so their friends (more people) see them

By ‘tagging’ people it shows they are in a picture, video or at an event– their friends can be made aware they are in that picture etc

People can ‘like’ content (comments, pictures etc) by clicking a thumbs up icon– Shows they like it – means other people see it

Posting, sharing, commenting, and liking are all ways of spreading information

Should be 13 or over to have a Facebook account/ profile– Bear in mind when choosing how to share information


Facebook

Organisations such as clubs can create ‘Pages’

A page is very similar to a personal profile

Multiple people can be given ‘admin’ rights to manage a page and post to it as the organisation– shows as organisation making the post not their account

You can adjust settings so other people can or can’t post new items to your page or comment on what is put there by you.

‘Liking’ a page (different to liking a picture etc) is similar to becoming ‘friends’ with a page

Pages can be set to be public or private

‘Admins’ can delete other people’s posts or comments, they can also ban users if they wish


Facebook

‘Groups’ operate in a similar way to Pages

Tend to be set up for smaller groups of individuals

Can send members messages

Slightly different functionality to Pages

‘Events’ can be created and you can invite people to attend

In a similar way to groups , these can be open (anyone can join), closed (only approved people can join) or hidden (can’t see them unless invited)


Twitter

A person creates an account with a username denoted in ‘Tweets’ with a @ at the start - @username

The username is also called a ‘handle’ and must be less than 15 characters

Organisations can set up accounts with their own username/handle

Their ‘Bio’ page has more information about them

Makes ‘Posts’ or ‘Tweets’ that are a maximum of 140 characters long


Twitter

Can set whether your Tweets are public or private – default is public

Your ‘profile’ page is the page showing the information about you/ the account holder and their Tweets

You can ‘follow’ people so that their Tweets are fed on to your Twitter ‘feed’

Your ‘notifications’ page tells you who has mentioned you, retweeted your tweets etc.

The ‘Discover’ page is where you can search for other users, posts on different topics etc


Twitter

You can post photographs using various ‘tools’

You can ‘tag’ people in a post by using their @username– This is called a ‘mention’

‘Hashtagging’ allows people to search for and find Tweets on a topic #subject

#hashtagging is therefore also a way of saying what your Tweet is about– Don’t use more than a couple in one Tweet– Don’t use spaces between words in a #hashtag

#dontmakethemtoolong

People can’t post on your profile


Twitter

Twitter is a lot more fast moving and fluid than Facebook

Regular Tweeting is more important/ more acceptable

You can ReTweet – RT:– “RT: @username: this was a tweet that I wrote. Running’s great.”

You can partially quote a Tweet as a modified Tweet (MT)– “MT: @username: Running’s great.”

You can send a private ‘direct message’ to other users ‘DM’– Make sure you DM and not Tweet by mistake

You can ‘reply’ to other people’s Tweets by clicking the reply button. This then shows in a conversation view


Twitter

Due to being only 140 characters long a number of tools exist for shortening URLs (webpage addresses)– http://goo.gl/– http://bitly.com– http://www.hootsuite.com – also allows you to

manage multiple Social Media accounts from one place

http://goo.gl/

http://bitly.com/

http://www.hootsuite.com/


Who should operate it?

They should:

Know how to use the Social Media– How to create an account– How to post information– How to remove inappropriate comments– What is likely to be interesting and relevant

Have access to information you want to share

Be willing to keep your accounts up to date– This may include some ‘moderation’ work– Deleting comments you don’t want…

Understand Welfare considerations

Be trusted with the public profile of the club


Welfare

Key principles:

It is your Club’s responsibility to monitor and manage the content on your club’s social media sites

England Athletics/UKA are not responsible for the Policing of such sites or their content


Welfare

If you would not say it, do it or allow it offline, don’t say it, do it or allow it on Social Media

But remember…– Social Media is different.

• People may hide behind a false profile• Information can spread more easily


Welfare

Your codes of conduct should include online conduct.

For example:

“Avoid critical language or actions, such as sarcasm which could undermine an athlete’s self esteem.”

Should be seen to include online comments to the athlete or others via social media.

“Avoid spending time alone with young athletes unless clearly in the view of others to protect both yourself and the young athlete..”

Should include avoidance of private messages through Social Media instead use of more ‘public’ comments boards


Welfare – cyber bullying

Cyber bullying = A form of bullying through any area of the internet

Examples of Cyber Bullying Behaviour:– Posting abusive messages on profile wall– Adding rude comments to a picture a person has

uploaded– Posting a video / picture that makes fun of someone– Encourage others to share abusive, rude or disparaging

content



It is the Club’s role to be aware of all issues relating to the misuse of technology

Clubs should ensure they send a very clear message to athletes, parents, coaches and volunteers

Clubs can send a clear message through:– A special email address that members can gain advise or

report an incident – Providing members with advice on how to stay safe online– Take a proactive approach to monitor cyber bullying within

your club



The reporting process for notification of the misuse of technology must be clear, concise and simple for parents, coaches and athletes1. Situation has been reported by a parent to you club that an athlete has been cyber

bullying another athlete2. If cases of serious bullying, the incidents will be referred to UKA for advice.

Reported to the welfare officer, parents should be informed and asked to attend a meeting to discuss the problem. If necessary and appropriate, police will be consulted.

3. The committee will investigate the allegations and bullying to be stopped quickly, an attempt to help the bully change their behaviour. If mediation fails and the bully is seen to continue the club committee will initiate disciplinary action under the club constitution

4. If the committee and welfare officer decide the bullying has taken place the athlete should be warned and put on notice of further action i.e. temporary or permanent suspension if the bullying continues. Consideration should be given as to whether a reconciliation meeting between parties is appropriate at this time.

5. Club should monitor for a given period and all coaches involved should be made aware and the outcome process.


Welfare

For guidance documents see: http://www.britishathletics.org.uk/governance/welfare-and-safeguarding/guidance-documents-and-resource/

Also see:http://www.britishathletics.org.uk/governance/welfare-and-safeguarding/useful-links-and-signposting/

And O2 - Keeping Kids Safe: A guide to assist adults in understanding what kids do on their mobiles and the internet: http://www.o2.co.uk/parents

http://www.britishathletics.org.uk/governance/welfare-and-safeguarding/guidance-documents-and-resource/



http://www.britishathletics.org.uk/governance/welfare-and-safeguarding/useful-links-and-signposting/




http://www.o2.co.uk/parents


Welfare

Your codes of conduct should include online conduct.

You may want to add in additional guidance specific to conduct on Social Media


Welfare & NSPCC

The NSPCC has set out specific guidelines for the use of Social Media

See www.safenetwork.org.uk

http://www.safenetwork.org.uk/

Www.englandathletics.org/east Social Media An introductory guide.

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