What is ECCO? A smart, cost effective way of delivering an international public relations programme....

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What is ECCO?

A smart, cost effective way of delivering an international public relations programme.

A company that combines the energy, creativity and commitment to customer care of award winning, owner managed businesses with the disciplines and professionalism of a large multinational.

Sara RenderCEO

United Kingdom


Fast Facts

Top 20 global PR group

€60 million fee income

Carole RunserECCO Coordinator

France

35 consultancies in 40 countries

Over 700 staff worldwide


ECCO’s clientsTechnology & Telecoms

Attila NyariECCO Coordinator

Hungary

www.ecco-network.com 5www.ecco-network.com 5

ECCO’s clientsTravel & Tourism

Anita PapayECCO Coordinator

Austria


ECCO’s clientsInsurance & Financials

Michael ZuhlkeAccount Director

Germany


ECCO’s clientsConsumer

Stefan ReiterCFO

Austria


ECCO’s clientsFood & drink

Jennifer FernandesAccount Manager

India


ECCO’s clientsHealthcare & Pharma

Malou RünnmarkConsultant

Sweden


History

Formed in 1989

Headquartered in Brussels

Originally a European network


History

Our first truly global programme in 1999 used a mix of leading national independents and publicly owned multinationals.

We then married the energy, creativity and customer service edge of the independents to the efficiencies of shared templates, IT infrastructure, standards and training apparent in the multinationals


History

ECCO International Public Relations Ltd created in 2000

London HQ

Regional hubs based on geography and expertise in London, New York, Vienna, Cairo, Stockholm and Mumbai

A leader company owned by its members


Hub & spoke model

Delivers an average cost saving of 40% Kathryn Bishop ECCO Operations Coordinator

London


Services

Smart 360º communications

Global Account Managers

Central budget control

Gunnar AngeltveitPartner

Norway


Specialist centres

Communications Audit

Crisis Relations

On-line Communications

Investor Relations

Public Affairs

Corporate Social Responsibility

Website Consultancy and Build

Nandita ParasharAssociate Executive

India


ECCO products

Online and offline PR measurement and evaluation

On-line press office

Dark sites

Newsfeeds

On-line research tool

Lars LudvigsenDirector

Denmark


ECCO believes in…

Providing best-practice public relations consultancy to international clients at unbeatable value for money.

An effective but low cost infrastructure to ensure that the majority of budgets are spent on the time of experienced professionals getting results.

Sharing best practice and learning from experience.

Transparent accounting.

Long term, open and honest partnerships with clients.

Marco Di BenedettoSenior Account Manager

Belgium


ECCO believes in…

Flexibility in keeping with the client’s own organisation, requirements and life stage.

Common and consistent global messaging and brand values delivered in a manner that reflects major differences between geographies, cultures and audiences.

Research, evaluation and the active use of findings to adapt and improve programmes.

Larserik JohanssonSenior Consultant

Sweden


ECCO AustriaCommunication Matters

Established in 1999

Office in ViennaTop 15 PR agency in Austria (Source: Bestseller Ranking 2008)

Austrian State Prize for Public Relations

Winner in the Category Internal Communications 2008

Nomination 2003, 2006 and 2008

Certified according to the CMS II Standard in 2004, 2006 and 2008

Clients include: ABA - Invest in Austria, Kapsch AG, OMV, Infineon Technologies Austria, UNIQA, Raiffeisen evolution, Federal Ministry: for Transport, Innovation and Technology / for Education, Arts and Culture / for Women and Public Service

Christian KollmannJoint Managing Partner

Austria


ECCO Latin AmericaMarket Cross Company

Established in 1996

Offices in Argentina, Chile, Mexico and Venezuela

Clients include: Novell, Gartner, Softland AG, Telefe Internacional, Atos Origin, Softland and InterGrupo. Michael Page, Core Security Technologies and Snoop Consulting

Cristela ReyesCEO

Latin America


ECCO BrazilCSK Comunicação

Established in 2005

Offices in São Paulo

Clients include: Carestream Health (former Kodak), ABBYY Russia, Bladex, Pioneer, Dialogic, ESET

Clea StolearManaging Partner

Brazil


ECCO Czech Republic Czech PR

Founded 1995

Office in Prague

Clients include: Erste Bank, Austria (since 1999) TDC, PNS, American Friends of the Czech Republic, Maspex Czech, Remote Gambling Association

Vit Kurf‘urstManaging Partner

Czech Republic


ECCO ChinaGolden PR

Established in 2000

Offices in Beijing & Shanghai

Clients include: Xaar, Baldwin, BBH, Heidelberg AG, KSB, Freudenberg Group, Flowserve, AMT, Schaeffler Group, IPEX, Bahrain Investment Wharf, PIV-Big 5, Bamboo MediaCasting

Ming ZhangMD

China


ECCO DenmarkPR-Partner

Established in 1998

Offices in Copenhagen

Specialists in sustainable communication

Clients include: InterfaceFlor, Logitech, Connect and Aastra

Lars LudvigsenCEO

Denmark


ECCO EgyptCID Consulting

Established in 1995

Offices in Cairo

Recipient of Schwab Foundation Award for Social Entrepreneurship in 2006

Clients include: Xerox, Citibank, government agencies, multinational corporations, donor agencies, UN agencies and civil society institutions

Dalia WahbaPartner

Egypt


ECCO FranceWellcom

Established in 1981 Offices in ParisVoted the Public Relations Agency of 2008Among the 15 top corporate agencies*First agency in terms of customer satisfaction*Awards: 2008 - Wellcom, PR Agency of the Year**2007 - Communication Strategies Public Relations Award

for Saint-Gobain HPM2007 - Nominee for 3M in the Sabre Certificate Of Excellence2007 - Nominee for 3M in Grand Prix UJJEFClients include: Regus, Easy Voyage, Interface Flor, Xceed, ACR

*Limelight Survey (2006, 2007 and 2008) ** www.lesagencesdelannee.com

Thierry WellhoffCEO

France


ECCO Düsseldorf – GermanyEC Public Relations

Established in 1993 (as DiKom)

Offices in Düsseldorf

German network agencies in Berlin, Munich and HamburgECCO Germany is 25th in Germany, among the Top 10 Consultancies in the Energy and Utilities sector and Top 20 in Internal Communications (PR Journal 2008)

Agency QM system based on ISO 9000 requirements

Clients include: Essent, ASML, Mega and InterfaceFLOR

Lutz CleffmanCEO

DüsseldorfGermany


ECCO Munich – Germany Relatio PR GmbH

Established in 1994

Offices in Munich and BerlinTop 25 in Germany (Source: Pfeffers PR Agency Ranking: www.pr-journal.de)

Top 10 in Germany for Finance PR both banking and investor relations

Clients include: DEKRA Arbeit, Francotyp-Postalia Holding AG, MTU Aero Engines, HypoVereinsbank, ratiopharm, Mercedes-Benz

Anja FeuerabendCEO

Germany


ECCO Hamburg – GermanyBellman Gröning & Partner

Established in 1994

Offices in Central Hamburg

Clients include: The Cherry Marketing Institute, Exradia, ACT / Brasserie Express, Röben Tonbaustoffe

Claudia GröningCEO

HamburgGermany


ECCO Berlin – GermanyPRGS

Established in 2002

Offices in Berlin, Münich and Frankfurt

Clients include: Bayer AG, B. Braun Melsungen, Coca Cola, Continental AG, DaimlerChrysler AG, Deutsche Bank, Deutsche Lufthansa, DIPA Bank, E.ON AG, GASAG, MAST-Jägermeister, Kamps, Karlsberg Brauerei, K+S Group, Lanxess, Lufthansa Cargo, Merck KG, Novartis, PFIZER Pharma, Schering Pharma, Schufa Holding, ratiopharm, Shell Oil, STADA Arzneimittel AG, TOTAL Oil, TUI-Group, Unilever Deutschland, Vattenfall, Volkswagen, Wyeth Pharma

Dr. Thorsten HofmannCEO

Germany


ECCO HungaryStrategic Scope

Established in 1991

Offices in Budapest

Awards: Hipnózis 2006 Creative Advertisement Competition Best Social Advertisement, 3rd place on e-Festival 2004 with the website Necc.hu

Achieved PR and Communications standard ISO 9001:2001.

Ranked 14th among PR agencies in the Book of Lists 2007

Among the TOP 25 pr agencies in the Figyelő TOP 200 2008 list

Clients include: Hungarian Telekom, Care Hungary, Coloplast, Hungarian Opera, Hand in Hand Foundation

Zsuzsanna S. TakácsManaging Director

Hungary


ECCO IndiaPressman PR

Established in 1968

The specialist public relations division of Pressman Advertising Limited, one of India’s largest independent agencies

Offices in 12 major cities in India: Mumbai, Kolkata, New Dehli, Chennai, Bangalore, Hyderabad, Admedabad, Nagpur, Pune, Guwahati, Bhubaneshwar, Coimbatore

India’s only ISO 9001 certified full service agency

Clients include: InterfaceFlor, Expedia, NASDAQ, Corus International, Hotels.com, Baring Private Equity, Sothebys, Kroll, PSB Academy, Education UK, Lutron

Dr. Niren SuchantiCEO

India


ECCO IrelandRazor Group

Established in 2007

Offices in Dublin

Recognition in Public Relations

Finalist in EMEA Sabre Awards 2008

Finalist in Irish Institute of Marketing Awards 2008

Member of the Public Relations Institute of Ireland

Clients include: Hilti Group, Clear Sky Capital, DEBRA Ireland, EIQA, Mcor Technologies

Amanda HynesDirector

Ireland


ECCO ItalyAd Mirabilia

Established in 1989

Offices in MilanTop 20 in Italy (11th in the 2007 Assorel ranking)

Clients include: Absolut Vodka, Adidas, Avon Cosmetics, Cointreau, Disney, Disney Store, Eurojersey (Sensitive), Invista (Lycra), Kenwood Electronics, Ferretti (Ferretti Yachts, Custom Line, Mochi Craft luxury motoryachts), InterfaceFlor, Lexus (Toyota), Lutron, Michelin, Mini (BMW), Mitsubishi Electric, Opel (General Motors), Prologis, Polaroid, Randstad, Sensormatic, Transitions lenses

Lorenza BassettiCEO and Founder

Italy


ECCO NetherlandsBex Communicate

Founded in 1984

Offices in Amsterdam and Eindhoven

NIMA Marketing for Care Award 2008 and several (inter)national nominations.Top 3 in NL market (Source: Precom - agency association)

Clients include: Regus, Philips, TNT, InterfaceFLOR, Volker Wessels, Symantec, Visa, Rabobank, DSM, APG (Pension Fund) Ministry of Social Affairs, Ministry of Foreign Affairs, AstraZeneca, TNT Post, Eneco, Nyemnrode Business University, Floriade, Uniliver, Provinces of Noord Holland, Zuid-Holland, Noord-Brabant & Limburg.

Geerd SchlangenDirector

Netherlands


ECCO NorwayAngeltveit & Gangdal AS

Established in 2005

Offices in Central Oslo at the Parliament

Services include: Development of Business Ethics and Values, Leadership and team building, Public Affairs, Public Relations, Media Relations and Crisis Management.

Clients include: 3M, Mundipharma, Pergo, Fokus Bank, Oslo Stock Exchange, Governmental Pension Fund Norway, Several Royal Ministries, The Norwegian Police University College, Norwegian Association of Local and Regional Authorities and The Norwegian Consumer Council.

Gunnar AngeltveitCEO

Norway


ECCO PolandOn Board PR

Established in 1996

Offices in Warsaw and KievThe World’s Fastest Growing Public Relation Firms (Source: Holmes Report, 2006)

Awards: The most admired PR agency of the year 2008 (Impactor 2008), Individualities of the year – MERKURY 2006, Sabre Award (2008), Magellan Awards (2008, 2007, 2006,2005, 2004), Golden World Award (2005), European Excellence Award (2007), Mercury Excellence Award (2008, 2007), Złoty Spinacz (2005, 2004).

Clients include: Adamed, Żywiec Group, Raiffeisen Evolution, Unilever, Disney Channel, FOX International.

Norbert OfmańskiCEO

Poland


ECCO RussiaPublicity PR Agency

Established in 1993

Offices in Moscow, Saint-PetersburgTop 15 in Russia (Source: Romir)

Awards: Silver Archer

PRCA Consultancy Management Standard

Clients include: SabMiller, Schneider-Electric, Shering AG, Renault, Siemens, Ocean Sky private jets etc.

Dimitry DorovskyCreative Director

Russia


ECCO SpainMarco de Comunicación

Established in June, 2002Offices in Madrid, Barcelona and Miami

Recent awards include: Sabre 2008 and 2009 (winner and finalist both years)

European Excellence Awards 2008 (winner and finalist twice)

European Excellence Awards 2007 (winner and finalist thrice)

Global Mercury Excellence 2009 (gold x1, silver x2, bronze x2)

Global Mercury Excellence 2008 (gold x2, bronze x2)

Estrategias Magazine – Best PR Agency in SpainClients include: The Economist, Panrico, The Body Shop (L’Oreal), Tresemmé, Grupo Planeta, eBay, Monster.com, Hotels.com, Easyviajar, Madeira Promotion Bureau, Michael Page, Regus, Prologis, Avery Dennison, Cisco Webex, Unica, Schering Plough Intervet and Sanofi Aventis

Didier LagaeFounder and CEO

Spain


ECCO SwedenRita Platzer Public Relations AB

Established in 1985

Office in Central Stockholm

Top 50 in Sweden (Source: Resumé 2008-2009, Scandinavias biggest journal on advertising,

media and PR)

Awards: Spinn Best Campaign Fashion 2004, best use of channel, CEO profiling, event/meeting.

Clients include: Abbot, ACCOR hotels, Allergan, Amgen, Bayer, Colgate, De Beers, Gasoline, GSK, International Gold corp., JET, Mc Vities, Merck, Nespresso, Poggenpohl, Shire HTG, Swatch, Unilever

Rita PlatzerCEO

Sweden


ECCO SwitzerlandHowald & Partner Public Relations AG

Established in 1996

Offices in Berne, corresponding agency in the French-speaking part of Switzerland

Memberships: Association SPRV pr suisse, Club of Communication Berne, Canton of Berne Trade and Industry Association, Business Consultancy Cluster Berne, OSEC Pool of Experts

Clients include: ABA-Invest in Austria, Everest Poker, Smoke Free Systems, B.A.R., Ramco Systems Ltd., Vinho Verde CVRVV, BenQ, Frama Ltd.

Fred HowaldManaging Director

Switzerland


ECCO UKKinross+Render

Established in 1987

Offices in Central LondonTop 100 in UK (Source: PR Week 2008)

Top 40 Tech Consultancies (Source: PR Week 2009)

Awards: PR Week Best B2B Marketing Communications Programme 2007 and Best not for Profit Campaign 2008; Financial Services Forum Best Public Relations Campaign 2007

PRCA Consultancy Management Standard

Clients include: Regus, Philips, Sony Computer Entertainment, InterfaceFLOR and VolkerWessels

Sara RenderCEO

United Kingdom


ECCO UkraineOn Board PR

Established in 2008

Offices in Kiev Top 30 PR-agencies in Ukraine (Source: Marketing Media Review 2009)

Clients include: Bank Forum (Commerzbank Group), ARDO s.a. (Merloni Group)

Dr. Dmytro KonykCEO

Ukraine


ECCO Arabian GulfTotal Communications

Established in 1990

Offices in Dubai, UAE

Founding member of Middle East Public Relations Association

Clients include: Hertz, Jumeirah Group, Rosewood Hotels & Resorts

Tony LewisManaging Director

Dubai, UAE


ECCO USABawden & Lareau Public Relations

Established in 2005

Specialties:Brand Development and Communications Planning

Consumer Engagement Strategies Emerging Marketing Technologies/Media Trends

Clients include: Mississippi Valley Health Network; Orthopaedic Specialists, PC; Hill & Valley Branded Products; Mrs. Wages Branded Products; Land-O-Lakes Brand Cocoa; AgencyFinder; Business Partnering International, Ltd.; MV Surgery Center; Mountain Stream Group; Waste Commission of Scott Co.; Wine Library Associates of Sonoma County (CA); Twin State Tech Services; The World Trade Institute.

Liz LareauMike BawdenPartnersB&LPR

USA


ECCO Specialist ServicesPolicy Action

Established in 1999

Offices in Brussels, London, Dublin, Washington DC

Leading Public Affairs agency with expertise in EU Affairs

Member of the Society of European Affairs Professionals (SEAP)

European Commission’s Register of Interest Representatives since 2009

Clients include; EDiMA (Microsoft, Apple, Google, Amazon, et al), Zurich Financial Services, Lloyds Banking Group, Novartis Vaccines and Diagnostics, EUCOMED (Johnson and Johnson, Medtronic, et al), World Council of Credit Unions, SCHUFA Holding, AG

Lucy C. CroninPartner

Belgium


ECCO Specialist ServicesThe Lounge Company

Established in 2003

Head Office in Amsterdam, NL

Specialist Digital Agency

Services include: online consultancy, web design and development, online press offices (including social media solutions), crisis (dark) sites, intranets & extranets, investor relations sites, media measurement

CIPR Individual members

Clients include: ECCO International, Koninklijke Ahold NV, TNT, Van Gansewinkel and Xerox Europe, Centro, National Pharmaceutical Association, Schuberg Philis, Runbook

James NunnManaging Director

Netherlands


ECCO Specialist ServicesCheckpointmedia AG

Established in 2001

Offices in Vienna

Leading member of Austria’s creative industries – specialist in multi-media and media technology

Awards: Silver Feather (2008) second prize; ARC Awards New York (2008) silver and honors award; CCA Award (2007); two Multimedia State Prizes (2006)

Clients include: DaimlerChrysler, Dubai Festival City, ING-Diba, Liechtensteinische Landesbank, Linz 09 – Cultural Capital of Europe, Mobilkom Austria, Mozarthouse Vienna, OMV, OPEC, Austrian Parliament, Price Waterhouse Coopers, Red Bull, RWE, Swarovski Crystal Worlds, Telekom Austria, Vienna International Airport, Western Union International Bank, Wienerberger, Wiener Mozartjahr 2006, Zaha Hadid Architects

Stefan ReiterCFO

Austria


InterfaceFLORChallenge

Mission Zero

EMEA programme to communicate CSR strategy of the world’s leading flooring manufacturer

Re-branding of Interface as InterfaceFLOR

Communicate sustainable business means better business


InterfaceFLORProgramme

Mission Zero

EMEA Report and Conference

Media profiling of company, country CEOs and founder Ray Anderson

Speaker and awards programme


InterfaceFLORResults

Mission Zero

Sustainable Futures Report and event received significant coverage across all markets – with 60 nationals attending press conference and 20 million OTS in first six months

10 national and international awards – including Sabre best CSR programme and Queen’s Award for Export

No 1 share of voice in sector on sustainability and a proven key driver in business growth


InterfaceFLORFrance

http://www.usinenouvelle.com/


InterfaceFLORGermany


InterfaceFLORUK


InterfaceFLORHolland


InterfaceFLORDenmark


ACR Logistics

Since February 2004 Hays Logistics has been part of the US international investment Group Platinum Equity and had to change its brand name: ACR Logistics.

ACR, which operates throughout Europe providing outsourced Supply Chain solutions for companies and major international groups, needed to settle quickly its new identity and find a positioning as a leader within the European context.


ACR LogisticsChallenge

• Settling quickly the new identity of the company• Positioning ACR as a leader within the European• Context


ACR LogisticsStrategy

Upstream: defining the brand and corporate values of the new company and create a new visual identity from defined values

Downstream: building a transversal European PR program which ensures a quick and credible visibility of the new positioning


ACR LogisticsTactics

• Visual identity and graphic charter• Operational communication toward the staff• European PR program• Economic and professional press campaign • Editorial and audiovisual communication• Internet


ACR LogisticsResults

• 17,000 workers’ immediate support to the new identity• New positioning appropriation by the commercial teams• Acknowledgement of the new dynamism by the influencers and the various targets of the company


Austrian Business Agency (ABA)Challenge

Position Austria as a leading industrial nation

Raise the profile of Austria as a business location

Attract business investment from Italy, Germany, Switzerland and Japan and support Austrian companies with advice


Austrian Business Agency (ABA)Programme

Media programme on EU enlargement, reduced corporate taxes, R&D, innovation, bio-tech and life sciences, technology transfer and economic research

Investor seminars, round-tables, Austria reports, brochure and newsletter

Advertorials

Speaker engagement


Austrian Business Agency (ABA)Results

45% increase in direct foreign investment in Austria within 3 years

8% increase in the number of overseas companies consulting the ABA on investing in Austria year on year


Austrian Business Agency (ABA)Results – Print

http://www.mittellandzeitung.ch/

http://www.sda.ch/d/

http://www.zsz.ch/index.cfm



2004 – 2007 Results

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What is ECCO? A smart, cost effective way of delivering an international public relations programme....

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