Www.broadcom.com Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY...

www.broadcom.comBroadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Dr. Ali Abaye – Senior Director, Product MarketingInfrastructure Networking/PHY

Tim Lau – Senior Product Line ManagerInfrastructure Networking/PHY

Embargoed News: Dec. 7, 2011 – 8 a.m. EDT

Broadcom Introduces World’s Broadest Automotive Ethernet Product Portfolio – Ushers in Next-Generation Connected Car

This presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. These forward-looking statements may include the potential growth of the markets in which we compete and the development status and planned availability of new products. In fact, all statements that we make or incorporate by reference in the presentation, other than statements or characterizations of historical fact, are forward-looking statements. It should be clearly understood that these forward-looking statements, and our assumptions about the factors that influence them, are based on the limited information available to us at this date. Such information is subject to change, and we may not inform you when changes occur. We undertake no obligation to revise or update publicly any forward-looking statement to reflect future events or circumstances.

Forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those described in the statements you hear today as a result of various factors. We refer you to our Form 10-K for the year ended December 31, 2010, subsequent and forthcoming 10-Qs and other filings with the SEC, which discuss some of the important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition.

For additional financial and statistical information, including the information disclosed in accordance with SEC Regulation G, please see the Investors section of our website.

© 2011 Broadcom Corporation. All rights reserved.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

Cautionary Statement

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3

• About Broadcom

• Automotive Industry Trends and Challenges

• BroadR-Reach Portfolio Introduction

• Summary

Agenda

Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.


Automotive Market Trends and Challenges

5Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

Automotive Semiconductor Demand on the Rise

0

5,000

10,000

15,000

20,000

25,000

30,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Automotive Semiconductor Revenue Forecast, Worldwide, 2005-2014

Source: Gartner, Inc. - Automotive Semiconductors, Worldwide, 2009-2014; Feb. 11, 2011

Mill

ions

of $

6

Evolution of Network Bandwidth

1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

Legacy3 Mbs

10Mbps

100Mbps

1Gbps

10Gbps

40Gbps

100Gbps

4 Mbps

16 Mbps

25Mbps

150Mbps

Ethernet

Token Ring*

MOST*

No other networking technology has kept pace with Ethernet


*Shared network architecture

Bandwidth

8Gbps

4Gbps

800MbpsFiber Channel


• Substantial increase in prevalence of in-vehicle electronics– Nearly doubled over the last decade*

• Growing in volume and complexity– Substantial increase in cameras, diagnostics, ADAS, infotainment, etc.– In-dash display consoles evolving to computerized nerve centers

• Bandwidth challenges– More data requires higher transmission rates

Industry Trends & Challenges

*Source: ABI Semiconductor Forecast


• Compatibility and need for open architecture– In-vehicle networks must be scalable, support multiple systems and devices– Networks need ability to converge– Auto makers demand open architecture

• Cable limitations– Auto makers seeking less costly forms of wiring

• Industry standards– In-vehicle technologies must meet strict regulations– Reliability, temperatures, minimal power consumption

Industry Trends & Challenges (continued)


Introducing BroadcomBroadR-Reach®

Automotive Portfolio


Industry First

Reduces connectivity cost up to 80%*

High Performance 100Mbps Ethernet Connectivity

* Based on current market prices for unshielded single twisted pair Flex Ray cables/connectors and shielded LVDS cables/connectors.


100 Mbps Over Unshielded Single Twisted Pair Cable

Standard IEEE 802.3 100Mbps MAC Interface

Only change is to wire-side,MAC-side remains the same

Full Duplex 100 Mbps single pair operation achieved

100 Mbps symmetrical operation using standardEthernet PHY components

100 Mbps TX

100 Mbps RX

100 Mbps TX

100 Mbps RX

MAC PHY PHY MAC

100 Mbps

100 Mbps

Standard IEEE 802.3 100Mbps MAC Interface


BroadR-Reach

Connectivity Comparison At-a-Glance

LVDS

Cable Connector (2 ends, on-board and cable)

* Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors.* Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors.

Reduces connectivity costs up to 80%*

Reduces cabling weight up to 30%*


• EMC requirements

• Extreme temperature grade requirements

• AEC-Q100 qualification under way

• Broadcom is TS16949 compliant

Specifically Designed for Automotive


• Flexibility– Faster implementation to next-generation technologies

• Simplifies network design, support and implementation– Multiple in-car networks can be combined into one

• Improved network efficiency– Share data from a common source to the entire network

Enables Open/Scalable Network


• Automotive and Industry Leaders Unite – Formed to drive next generation in-vehicle networking– Enables wide-scale adoption of Ethernet-based automotive connectivity

• Establishes Industry Standard for Automotive Ethernet Connectivity – 100 Mbps over unshielded single twisted pair cable

• Enables Migration – From closed application to open, scalable Ethernet-based network– Encourages open standards and joint-development– Complementary to all existing Ethernet IP technologies

• Addressing Needs for Improved Networking Technology– Higher bandwidth, flexible network configurations, lower cost

OPEN (One Pair Ether-Net) Special Interest Group

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BroadR-Reach Automotive Portfolio


Switch• 7 Ports; Layer 2; • 4 integrated PHYs

BCM89500

Switch• 7 Ports; Layer 2• 5 integrated PHYs

BCM89501

Switch• 4 Ports; Layer 2• 2 integrated PHYs

BCM89200

PHY• 1 port 10/100/1000BASE-T

• Optimized for diagnostic systems (power off)

BCM89610

PHY• 1 port 10/100BASE-T

• Optimized for multiple devices & supports connectivity options for external devices

BCM89810

Compliant


Use Case: ADAS – BroadR-Reach® & Ethernet

Lowers cost of digital camera deployment for advanced driver assist (ADAS)

• Object detection, surround view parking• Lane departure warning and high beam control

Video Out

Camera 3

Camera 1

Camera 4

Camera 2

Electronic Control Unit

7-Port Switch SystemWith Host Interface

BCM89810

BCM89810

BCM89810

BCM89810

BCM89500

Front Display

Front Display

Use Case: BroadR-Reach for Infotainment


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Dedicated 100Mb

1Gbuplink

MOST - Shared BW Ethernet supports BW growth - Dedicated BW per port

Link Aggregate -Scale BW linearly to # of links

8-port 100Mbps Switch BW = 800Mbps Max 150Mbps Shared

• Flexible speed per port - 100Mbps or 1G• Advanced cable diagnostics for each link

• Redundancy for failover mechanism


Use Case: On-Board Diagnostics

• Internet Protocol will be ubiquitous across all platforms– Inside cars– Service centers– Manufacturing facilities

• OEMs now using 100Mbps Ethernet for OBD

• Larger Flash downloads (1GB+) requiring more bandwidth

• ISO 27145 – intended standard for OBD-related information


• Industry first– Delivers higher bandwidth – 100Mbps Ethernet

over unshielded single twisted pair cabling

• Dramatically reduces connectivity cost and cabling weight– Reduces connectivity cost up to 80%*– Reduces cabling weight up to 30%*

• Designed specifically for automotive

• Open and scalable architecture– Compatible with multiple in-vehicle

network systems– OPEN Alliance compliant

BroadR-Reach Portfolio Summary

Video/audio head units &

switch

Information display

Rear view camera

GPS & satellite link

Multichannelamplifier

Bluetooth & Wi-Fi

CD / DVD player

Switch

LCD LCD

• Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors.

* Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors.


Thank You


Appendix

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• Standard Ethernet has had limited use in automotive to date– Mainly OBD applications

• 802.3 PHYs optimized for Enterprise, business, and consumer applications– 100meter reach– 4-pair per port Structured Cabling (Cat 5, 5e)– EMC performance unspecified

• With sufficient effort & expertise, may meet some OEM’s EMC requirements

– Plug/unplug to different linkpartners

• Not representative of automotive environment– 802.3 PHYs not well

matched

IEEE 802.3 Standard Ethernet Physical Layers

Why ? …


Www.broadcom.com Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY...

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