Www.breastcancer.org.nz Resilience and Hope: Kiwi Stories of Breast Cancer Dr. Chris Walsh, Deputy...
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Transcript of Www.breastcancer.org.nz Resilience and Hope: Kiwi Stories of Breast Cancer Dr. Chris Walsh, Deputy...
www.breastcancer.org.nz
Resilience and Hope: Kiwi Stories of Breast
Cancer
Dr. Chris Walsh, Deputy Chair
Breast Cancer Aotearoa Coalition
New Zealand
www.breastcancer.org.nzBreast Cancer
in NZ•Every year 2,700 women are diagnosed & 620 die•NZ has one of the worst survival rates in the developed world•Maori are 21% more likely to be diagnosed than non-Maori & 30% less likely to be diagnosed in the early stage
New Zealand
www.breastcancer.org.nz
Breast Cancer Aotearoa Coalition
Provides:
a united voice for NZ women who have experienced breast cancer to make world class detection, treatment and care accessible
information, support and representation empowering those with breast cancer to make informed decisions about their treatment and care
www.breastcancer.org.nz
BCAC Committee Members
www.breastcancer.org.nz
The BCAC Web Videos
Each video covers a different aspect of breast cancer
Women & men who have had breast cancer, partners, family members, treatment team members discuss aspects of their experience of the disease
Provides accessible support and information
Demystifies &‘normalises’ the experience so those diagnosed feel less isolated
www.breastcancer.org.nz
Process of Producing the Web Videos : Behind the Scenes
Pre-production
Production
Post production
Launch
www.breastcancer.org.nz
Demographic Profile
• 14 women, 1 male• 5 health professionals• 4 Family/whanau • Age range: 34-67 years• Ethnicity:7 Maori, 6 Pakeha,1 Pacific &1
Asian. • Types: lobular/ductal, grades, secondary,
inflammatory,HER2+ BRCA carrier, Hormone receptor
www.breastcancer.org.nz
Video Themes from Interviews in Order of Number of Views
Diagnosis
Risk
Surgery
Reactions
Life after
Getting through
Radiation
Chemotherapy
Reconstruction
Family support
Relationships
Hormone therapy
Secondary
Clinical trials
www.breastcancer.org.nz
Front Page of Web Site
www.breastcancer.org.nz
Content Page of Videos
www.breastcancer.org.nz
Response and FeedbackWritten:“I found the videos very helpful. I have been
diagnosed with IDC cancer in the breast and I am due to have surgery in 3 weeks. I now know what is in store for me and I am so pleased that I have had the opportunity to view the videos.”
Web analysis: Nearly 70% of traffic was new visits, most visits NZ but also picking up Australia, UK, US and Canada
www.breastcancer.org.nz
Life After Breast Cancer
Mereheeni Hooker
Diagnosed with HER 2 positive breast cancer.
Has a ‘bucket list’ that may not be very long but told her husband it could be very expensive.
www.breastcancer.org.nz
Thank You
We thank all those who gave so generously their time and wisdom to share their journey so others can be inspired.
Kia kaha
Be stronghttp://www.breastcancer.org.nz