www.BelgradeBeerFest.com

TM

producer

www.bkm.rs

The most visited festival in southeastern Europe

The biggest beer festival in southeastern Europe

Entrance free of charge Attractive location Various music program Wide range of foreign and

domestic beer brands

21 – 24 August 2003 – 1st Belgrade Beer Fest was held, Kalemegdan fortress, Belgrade

200.000 visitors in 4 days

21 beer brand

35 brand participants in total

34 music performances

108 published press articles

14 – 19 August 2012 - 10th Belgrade Beer Fest was held, Usce Park, New Belgrade

 700.000 visitors in 6 days45 beer brands65 brand participants in total49 music performances568 published press articles

Number of visitors per year

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Number of tourists - August

Belgrade 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

domestic 18374 16088 50275 12189 11610 9900 31445 29784 19238 24018

foreigners 18175 21173 21337 27075 30057 27362 32035 36267 41207 47033

total 36549 37261 71652 37264 41667 37262 63480 66051 60445 71051

The chart of segments development of Belgrade Beer Fest manifestation 2003-2012:

year

activity 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Number of days 4 4 5 5 5 5 5 5 5 6

Number of visitors 220.000 300.000 420.000 450.000 550.000 650.000 650.000 900.000 650.000 700.000

Number of participants/

exhibitors

35 39 45 52 58 65 68 70 70 65

Number of bands/DJs 34 38 40 42 70 44 47 40 45 49

Number of published articles 108 250 270 295 305 354 576 612 736 568

Festival website visits in July-August 50.000 80.000 120.000 140.000 165.000 190.000 200.000 615.000 400.000 475.000

*Values are in hl

Dennis Wilcox – Professor of PR at San Jose University, California

His book "Public Relations: Strategies and Tactics“, world wide known as a Bible of PR, is used in 350 Universities around the globe. In its last edition (2009) Professor Wilcox named Belgrade Beer Fest as a positive example of PR campaign, while in next edition photo of Belgrade Beer Fest will open the chapter of PR with case study included.

During his first visit to Belgrade Beer Fest, the professor was a special guest and speaker at the closing press conference of the festival, he gave very useful advices to PR team of the Belgrade Cultural Network, held a number of lectures to members of PR Society of Serbia for public relations. He spent great evenings at this festival.

Professor Dennis Wilcox held a presentation on theme: “The value of Festivals in the Economic Development and Branding of Serbia”.Once entrenched Festival makes a strong link between the country and the event.Festivals are the perfect opportunity to promote a country, city or local community outside the country, and the most striking example is the Olympics.Original offer makes distinction between festivals and it is the primary factor in creating a destination brand.

Festival’s social responsibility campaigns:

“I choose to recycle” “Souvenirs for Belgrade baby club” “Don’t drink and drive” Against drug abuse AIDS / STD awareness,…

I choose to recycle

Souvenirs for Belgrade baby club

Don’t drink and drive

Against drug abuse

MEDIA PARTNERSMEDIA PARTNERS

TV Stations:

RTS – National Broadcasting Company (like BBC in UK) with highest ranking´s on Serbian air

MTV Adria – Local MTV for the Balkan Region with coverage in 8 countries

TV PINK – national TV station, second biggest broadcaster in the country

TV AVALA – national TV station

STUDIO B – the biggest local TV in Belgrade

And many others...

Newspapers:

BLIC

24 Hours

DANAS

VREME

POLITIKA

VEČERNJE NOVOSTI

... And many others

MEDIA PARTNERSMEDIA PARTNERS

BUSINESS PARTNERSBUSINESS PARTNERS

Ball Packaging Europe

Apatinska pivara – member of StarBev group

Carlsberg Srbija

United Serbian Breweries – member of Heineken group

BIP

Coca - Cola

Colliers International

Jat Airways – National Airline Company

MTS – Biggest Mobile Provider in the country

Mc Donald´s

NIS Jugopetrol

Dunav osiguranje

Maxi

Hotel Continental Beograd

Grand kafa

UŠĆE SHOPPING CENTER

Beotelnet

Durex

Knjaz Miloš

City Council of Belgrade

USA embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign

British embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign

Ministry of Trade of Republic of Serbia

Ministry of Enviroment, Mining and Spatial Planning of Serbia

Ministry of Economy of Republic of Serbia

Tourist organization of Belgrade

Tourist organization of Serbia

www.BelgradeBeerFest.com

TM

producer

www.bkm.rs