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Transcript of Www.aoc.com. Introduction to In This Presentation: AOC History: Highlights AOC Today AOC Global...
www.aoc.com
In This Presentation:
• AOC History: Highlights• AOC Today• AOC Global Organisation• AOC Sales Performance• AOC Global Marketing• AOC News & Reviews• AOC Awards & Recognition• AOC Product Innovation• AOC Vision & Commitment
www.aoc.com
★ Admiral Overseas Corporation established in Taiwan, becoming the largest TV exporter in Taiwan.
★ Focus on developing, manufacturing and selling AOC brand CRT TV and then CRT Monitors.
★ Manufacturing moved to Fujian, China and the
name changed to TPV(Top Victory Electronics).
★ TPV was dual-listed on Hong Kong and Singapore
stock exchanges.
★ TPV is the world’s largest OEM manufacturer
of LCD monitors.
AOC is TPV’s house brand.
AOC History: Highlights
www.aoc.com
AOC Today
Our Mission:
Our Products:
Displays range from 7” to 55”• LCD Monitors
• LCD TVs
• All-in-One PCs
To deliver the best display products to our customers worldwide.
www.aoc.com
AOC is Global
Berlin
Rotterdam
Gurgaon Shangha
i
Beijing (HQ)
Taipei
Sydney
Sao PauloSantiag
o
Fremont Miam
iMexico City
AOC has 12 Sales Offices Worldwide.
AOC has 3 R&D centers:
• Beijing (Global Product Management)
More than 430 professionals are dedicated to the AOC brand.
• Taipei• Brazil
www.aoc.com
AOC Sales Channels
AOC products are sold through various channels worldwide:
• Retail Stores
• DIY Stores
• e-Commerce
www.aoc.com
AOC Global Market Share Grows Every Year
Rank Brand 2010 Units Market Share1 SAMSUNG 24.8M 14%2 DELL 20.9M 12%3 LGE 19.5M 11%4 HP 18.7M 11%5 ACER 17.4M 10%6 AOC 13.9M 8%7 LENOVO 10.6M 6%8 PHILIPS 5.9M 3%9 VIEWSONIC 4.8M 3%
10 BENQ 4.6M 3%11 OTHER 33.1M 19%
www.aoc.com
AOC Global Marketing & Branding
AOC has launched multiple marketing campaigns around the world.
“4 Years Warranty” Campaign – Brazil
www.aoc.com
AOC Global Marketing & Branding
AOC has launched multiple marketing campaigns around the world.
Focus on POP
www.aoc.com
AOC Global Marketing & Branding
AOC Key Marketing Event in 2011: X-Men First Class
Co-Branded Product Promotion & PR
www.aoc.com
AOC Global Marketing & Branding
AOC Key Marketing Event in 2011: X-Men First Class
Co-Branded Product Promotion & PR
www.aoc.com
AOC Global Marketing & Branding
AOC Key Marketing Event in 2011: X-Men First Class
Movie Premiere Events were held in many countries.
www.aoc.com
AOC News & Reviews
AOC products have received excellent reviews worldwide.
• “Recommended”
• “Top 5”
• “Best Gift”
• “Design Award”
• “Recommended”
• “Highly Recommended”
• “Highly Recommended”
• “Recommended”
• “Gold Award”
• “Gold Award”
• “Worth a Look”
www.aoc.com
AOC Awards & Recognition
AOC ranked 33 in an IDG Report on the2008 Global Top 50 CE Brands.
www.aoc.com
Angelo
AOC Awards & Recognition
AOC Angelo and Cha-Cha received 2008 Red Dot Awards.
Cha-Cha
www.aoc.com
AOC Product Innovations
AOC’s patented tilt structure, using spiral mechanics.
AOC’s unique navigation ring
with user-friendly color OSD menu.
Zinc metal finish and 3-way
adjustable stand/ wall mount.
3°~ 15°
2230Fm F19 2218Ph
www.aoc.com
AOC Vision & Commitment
In the competitive 21st century, AOC will continue to focus on innovation, service and enhancing the value of the AOC brand,
to deliver the best display products to our customers worldwide.