Www.aoc.com. Introduction to In This Presentation: AOC History: Highlights AOC Today AOC Global...

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Transcript of Www.aoc.com. Introduction to In This Presentation: AOC History: Highlights AOC Today AOC Global...

www.aoc.com

www.aoc.com

Introduction to

www.aoc.com

In This Presentation:

• AOC History: Highlights• AOC Today• AOC Global Organisation• AOC Sales Performance• AOC Global Marketing• AOC News & Reviews• AOC Awards & Recognition• AOC Product Innovation• AOC Vision & Commitment

www.aoc.com

★ Admiral Overseas Corporation established in Taiwan, becoming the largest TV exporter in Taiwan.

★ Focus on developing, manufacturing and selling AOC brand CRT TV and then CRT Monitors.

★ Manufacturing moved to Fujian, China and the

name changed to TPV(Top Victory Electronics).

★ TPV was dual-listed on Hong Kong and Singapore

stock exchanges.

★ TPV is the world’s largest OEM manufacturer

of LCD monitors.

AOC is TPV’s house brand.

AOC History: Highlights

www.aoc.com

AOC Today

Our Mission:

Our Products:

Displays range from 7” to 55”• LCD Monitors

• LCD TVs

• All-in-One PCs

To deliver the best display products to our customers worldwide.

www.aoc.com

AOC is Global

Berlin

Rotterdam

Gurgaon Shangha

i

Beijing (HQ)

Taipei

Sydney

Sao PauloSantiag

o

Fremont Miam

iMexico City

AOC has 12 Sales Offices Worldwide.

AOC has 3 R&D centers:

• Beijing (Global Product Management)

More than 430 professionals are dedicated to the AOC brand.

• Taipei• Brazil

www.aoc.com

AOC Sales Channels

AOC products are sold through various channels worldwide:

• Retail Stores

• DIY Stores

• e-Commerce

www.aoc.com

AOC Global Sales Grow Every Year

Worldwide

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AOC Regional Sales Grow Every Year

Asia Pacific China

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AOC Global Market Share Grows Every Year

Rank Brand 2010 Units Market Share1 SAMSUNG 24.8M 14%2 DELL 20.9M 12%3 LGE 19.5M 11%4 HP 18.7M 11%5 ACER 17.4M 10%6 AOC 13.9M 8%7 LENOVO 10.6M 6%8 PHILIPS 5.9M 3%9 VIEWSONIC 4.8M 3%

10 BENQ 4.6M 3%11 OTHER 33.1M 19%

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AOC Global Marketing & Branding

AOC has launched multiple marketing campaigns around the world.

“4 Years Warranty” Campaign – Brazil

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AOC Global Marketing & Branding

AOC has launched multiple marketing campaigns around the world.

Focus on POP

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AOC Global Marketing & Branding

AOC Key Marketing Events in 2010: China

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AOC Global Marketing & Branding

AOC Key Marketing Event in 2011: X-Men First Class

Co-Branded Product Promotion & PR

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AOC Global Marketing & Branding

AOC Key Marketing Event in 2011: X-Men First Class

Co-Branded Product Promotion & PR

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AOC Global Marketing & Branding

AOC Key Marketing Event in 2011: X-Men First Class

Movie Premiere Events were held in many countries.

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AOC News & Reviews

AOC products have received excellent reviews worldwide.

• “Recommended”

• “Top 5”

• “Best Gift”

• “Design Award”

• “Recommended”

• “Highly Recommended”

• “Highly Recommended”

• “Recommended”

• “Gold Award”

• “Gold Award”

• “Worth a Look”

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AOC Awards & Recognition

AOC ranked 33 in an IDG Report on the2008 Global Top 50 CE Brands.

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Angelo

AOC Awards & Recognition

AOC Angelo and Cha-Cha received 2008 Red Dot Awards.

Cha-Cha

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AOC Awards & Recognition

AOC 36-Series certified EPEAT GOLD.

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AOC Product Innovations

AOC’s patented tilt structure, using spiral mechanics.

AOC’s unique navigation ring

with user-friendly color OSD menu.

Zinc metal finish and 3-way

adjustable stand/ wall mount.

3°~ 15°

2230Fm F19 2218Ph

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AOC Hero Product: 2008

AOC Verfino – The Word’s Slimmest WLED Monitor at just 18.5mm.

www.aoc.com

AOC Hero Product: 2009

AOC Luvia – A New Generation of Slim WLED Monitor.

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AOC Hero Product: 2010

AOC Razor – The World’s Slimmest WLED Monitor at just 12.9mm.

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AOC Hero Product: 2011

AOC 53-X – The World’s Slimmest WLED Monitor at just 9.2mm.

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AOC Vision & Commitment

In the competitive 21st century, AOC will continue to focus on innovation, service and enhancing the value of the AOC brand,

to deliver the best display products to our customers worldwide.

www.aoc.com

Thank You!