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Title:-

Market demand of soft drink

in the age 60+ category .

Presented By

CRONOS

Subhasis DasBiswanath Majumdar

Amit Maiti

Snehashis Bera

Naresh Badra

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Index

Introduction

Objective

LimitationResearch methodology

Findings

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Objective

1. Primary :-

To find out the consumption of soft drink with special reference of

above 60years.

2. Secondary:-

a) To find out the most preferable brand of soft drink.

b) To identify the level of satisfaction.

c) Why they prefer soft drink than other health drink.

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Limitation:-

The time limited was 3-4 days, it was very difficult collect the data in

Bhubaneswar market within the time period.

Language was a great problem while communicate with the people.

Sample size was very less for gathering the accurate data.

Response wasnt good

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Sample Plan :-No of Sampling:- 150.

Sampling technique:-Random Sampling in 60+

category.

Sample Description:- People above 60 years.

Location of the Survey:-Kharvela Nagar (Unit 3, 306 B), L.B.152, Pather Banda, Master Canteen,

Market Building

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&Interpretation

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Yes

65%

No

35%

Yes

No

Do you prefer any soft drink?

Prefer Percentage

Yes 65%

No 35%

Interpretation:-

There are more people(65% )who drink soft drink, Less people (35%) dont

drink soft drink.

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Which brand will you prefer?(if yes)

Type PercentageCoca cola 3.60%

Sprite 14.40%

7 up 5.60%

Thumps up 28.00%

other 48.40%

Interpretation:-

Most people(48.4%) drink other soft drink which are not

mentioned in our questioner, but 28% people prefer

thumps up.

3.60%

14.40%5.60%

28.00%

40.50%coca-cola

sprite

7up

Thups up

Other

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How often do you drink soft drink?

Type Percentage

Every day 2%Frequently 30.8%

Occasionally 67.2%

Interpretation;-

67.2 % people drink soft drink occasionally , and 30.8% people drink frequently.

30.80%

67.20%

Everyday

Very frequently

Ocuationaly

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How did you like it (reference )?

Type Percentage

Friend 18%

Advertisement 25%

Family 57%

Interpretation:-

57% drink soft drink with there family members reference,

18%

25%57%

Friends

Advertisement

Family members

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What do you drink this brand?

Type Percentage

Taste 62%

Refreshment 14%Fashion 9%

Others 15%

Interpretation:-

62% people drink soft drink due to its taste, 14% people drink for

refreshment.

62.00%14.00%

9.00%

15.00%

Taste

Refreshment

fashion

other

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Does it effect our health?

Type Percentage

Yes 31.2%

No 68.8%

Interpretation:-

31% people think that it effect there health, but 68.8% people

dont think it.

31.20%

68.80%

Yes No

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What is your satisfaction level?Type Percentage

Poor 9%

Average 71%

high 20%

Interpretation:-

71% people are average satisfied and 20% are highly.

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Findings

There are more people(65% )who drink soft drink, Less

people (35%) dont drink soft drink.

Most people(48.4%) drink other soft drink which are not

mentioned in our questioner. 67.2 % people drink soft drink occasionally .

Most of them(57%) prefer soft drink by there family members

reference.

A huge number of people drink soft drink due to its taste.

71% people are average satisfied with their brand.

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Conclusion

More of 60 age catagory people drink soft

drink.

They drink those soft drink which are made by

fruits (mazza,slice).

They are drink occasionally.

They think that soft drink are not effected to

their health.

They satisfied with their soft drinks.

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THANK U..