ITEC 1010 Information and Organizations Chapter 6 Telecommunications and Networks.
WWF - Internet and social networks for organizations
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Internet and social networks for organizations Katarina Kostic Iwith.org Foundation jueves 15 de abril de 2010
description
Transcript of WWF - Internet and social networks for organizations
Internet and social networks for organizations
Katarina KosticIwith.org Foundation
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Index
• Basic concepts
• Broken paradigms
• New concepts
• Internet & NGOs
• Online Resources
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Basic concepts
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InternetThe Internet is a global system of interconnected computer networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies.The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.
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Dynamic Community
Web 1.0
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• Arises in 2004
• Refers to participative web
• “Prosumer” concept: User Consumer and Producer
• Flow and exchange of information
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Social networks
• Define who are my “friends”
• Descover new “friends”
• “Friends” of friends are my “friends” too
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Social networks
• “How to destroy a brend”
• Viral effect of communication
• 6 degrees of separation
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Social networks
• Keep in touch with friends daily
• Updates, photos, messages, parties, games, recomendations, movies, bookes, trips, music, concerts...
• Actiones, events, news...
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Social networks
• Profesional connections
• Lead generation (creation or generation of prospective consumer
interest or inquiry into a business' products or services), job search, profesional communities, debates...
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Social networks
• Concrete objective
• Activism
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Broken paradigms
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Web 1.0
• Communication cost
• Publication cost
• Information
• No traditional publishers
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Web 2.0 - Blogs
• Everybody can be author
• Confidence in the unknown
• Reactivity or responsiveness to stimulation
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Web 2.0 - Wiki
• Team work
• Without editor
• Confidence
• Moderation
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New concepts
Blog , Chat , Copy Left , Creative Commons , Crowd
Sourcing, Embed , Flash, Follower, Friend, I like it ,
Instant Messaging , Java , Javascript, MicroBlogging , Podcast,
Privacy , RSS , SHARE, SPAM , Social
Bookmarking , Social Media , Social Network , Tag , Video Conference , Vote , Web 2.0 ,
Wiki , Wisdow of the Crowd
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Social media
• Known as Social media - contents generated by user and not by communication groups
• Blogs, Micro-Blogging
• Social networks, Forums
• Not just communication, but PARTICIPATION
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Blog
• Acronym for weBLOG (web diary)
• Developed to publish our ideas, reflections easily…
• Chronological order
• Easy to use
• Very popular quickly
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Blog
• In evolution:
• Feedbacks and commentaries
• Multiple authors
• Various topics
• And it´s free of charge!
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Blogs
• It is a bedroom industry
• The traditional newspapers are losing their stand
• Great mayority of users, contributing to a project, will cause that good results emerge
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Microblogging
• Blog with just 140 characters
• What am I doing or thinking or....
• Asyncronized chat
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Social Bookmarking
• Share my favorite pages
• If a lot of people likes it: Popular
• If they like it a lot in short time: Hot
• Find out what is Hot
• Descover new topics
• Descover using simmilar profiles
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Social Bookmarking
Example:
http://delicious.com/katalamar
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I like it
• Vote
• Negative vote
• Share opinion
• Comment
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Friend
• Somebody I know (e-mail)
• Somebody with same interests
• Somebody with same contacts
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Follower
• Person interested in our work:
• recives our updates
• email, RSS, twitter, facebook ...
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Crowd Sourcing
Contents produced by users
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Copy Left
•No Copy Right, I want to be copied!
•But I want to be clear that I am the author
•It is not for comercial use
•It is changable, editable..
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Embed
• HTML code which we add to our web page to show us a content of some Internet service
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Podcast
• Audio or video file to be listen on iPod
• For TV and personal computer use too
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Chat, Instant Messaging
• Instantaneous communication between 2 or more people in a text mode
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Video Conference
• Chat or IM which includes audio or video
• May incorporate aditionaly Documents share, Co-Browsing...
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Internet & NGOs
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Communication
Communicate easy, with minimum expenses and huge impact!
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Visual connection
• What can we do:
• Make photo albumes
• Publish videos
• Make video presentations
• Video messages
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Connection
• If the activists explain their impressions, problems, needs...
• We connect with people!
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Interaction
• If we permit direct conntact, dialog and share of ideas...
• We get to know better our donors
• We receive more funds
• Ask, ask for help
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Action
• Permanent information is the best way to act!
• Instant information about what is happening
• Achivements and errors
• Ask for help
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Promote
• It´s much more probable that I´ll become a member of some NGO that I saw or that has sent me an email...
or
• I´ll become a part of NGO that my firend told me needs some help and are doing incredible things..
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Promote
• Use Social Bookmarking to promote your cause
• Disseminate your cause, web or blog in Social networks
• Participate in debates
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Participation
• Social Media is a space in which the users want to be listened to, treated as equal, with respect and affection
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