PowerPoint Presentation

WWE - World Wrestling EntertainmentAndrew Birns, Kevin Connolly & Sue Vilim BUSN412THE MAIN EVENT

COMPANY / WEBSITE / INDUSTRY:WWE - World Wrestling Entertainment

Website - wwe.com

Industry Entertainment Diversified

BACKGROUND / HISTORY:IN THE BEGINNING THERE WAS:NWA & WWWFTOP PROMOTERSVINCE MCMAHON SR TOOTS MONDT 1976 DEATH OF MONDTRENAMED THE WORLD WRESTLING FEDERATIONMCMAHON WAS OLD SCHOOL 1980S MCMAHON SOLD WWF TO HIS SON1985 FIRST WRESTLEMANIA

BACKGROUND / HISTORY:1987WRESTLEMANIA 3INDOOR RECORD OF 90,000 IN ATTENDANCEFIRST SUCCESSFUL PAY PER VIEW EVENT1990FACED TWO SCADELS WWF STARTED TO SUFFER1999WENT PUBLIC2002LOST RIGHTS TO WWFNAMED CHANGED TO WWE2005 WWE BRINGS BACK ECW NAME

TODAYS WWE:CORPORATE HEADQUARTERSSTAMFORD, CT SPORTS ENTERTAINMENT BUSIENSSLIVE AND TELEVISED EVENTSMERCHANDISE SALESAPPARELBOOKS / MAGAZINESTOYSVIDEO GAMESDISTRIBUTES IN 30 LANGUAGESAPPROXIMATELY 145 COUNTRIES

TODAYS WWE:EXECUTIVESVINCENT K MCMAHON CO-FOUNDER, CHAIRMAN, CEO, CHAIRMAN OF EXECUTIVE COMMITTEEGEORGE A BARRIOS CFO, PRINCIPAL ACCOUNTING OFFICERKEVIN DUNNEXEC VP OF TELEVISION PRODUCTION, EXEC DIRECTOR & MEMBER OF EXEC COMMITTEEPAUL LEVESQUEEXEC VP OF TALENT & LIVE EVENTSMICHELLE D WILSONCHIEF MARKETING OFFICER

WWE SWOT:STRENGTHSVINCE MCMAHON300 LIVE SHOWS A YEARTELEVISION PROGRAMING SYFY, USA, WGNCONSUMER PRODUCTSINTERNET SALESFORBES TOP 200 BEST SMALL BUSINESSWEAKNESSWRESTLING MATCHES SCRIPTEDPRODUCTION COST OF LIVE SHOWSXFL EIGHT-TEAM FOOTBALL LEAGUEMOVIE PRODUCTION

OPPORTUNITIESPURCHASING WCWOWNS RIGHTS TO THE CHARACTERSCONTINUOUS STORY LINESLICENSES LOCAL STATIONS IN 145 COUNTRIES30 DIFFERENT LANGUAGES THREATSNFL MIXED MARTIAL ARTSCRITICSWRESTLERS BEING RECRUITED BY COMPETITORSADVERSE PUBLICITY STEROID USESEXUAL EXPLOITATION

STRATEGIES USED:GOALS AND OBJECTIVESINTERNATIONAL EXPANSIONFINANCIAL OUTLOOKSOCIAL MEDIA CONTENT DEVELOPMENTEXPAND PARTNERSHIPSMOVIE SLATEANALYZE EXTERNAL ENVIRONMENTSSCRIPT BASED ON AUDIENCE REACTION IN LIVE EVENTSWORK ON EXCEEDING THEIR COMPETITORSASSESSING THEIR INTELLECTUAL CAPITAL130 PRODUCT LICENSES WORLDWIDEOWN THEIR CHARACTERS AND SCRIPTSINTERNATIONAL STRATEGIES145 COUNTRIES30 DIFFERENT LANGUAGES

STRATEGIES USED CONT:BUSINESS & CORPORATE LEVEL STRATEGIESRAW LIVE EVENTSSMACKDOWNMAIN EVENTSSOCIAL MEDIAINTERNET PRESENTSVIDEO GAMESMERCHANDISEENTREPRENEURIAL STRATEGY & COMPETITIVE DYNAMICSXFLMOVIESREALITY TV ARE YOU TOUGH ENOUGH?ORGANIZATIONAL STRUCTURECORPORATE GOVERNANCE

CHALLENGES:LACK BEHAVIOR CONTROLhttp://youtu.be/OUrNrB8jl84LACK PR CONTROLhttp://www.dailymotion.com/video/x3qsro_vince-mcmahon-announces-the-death-o_news#.UL_NNYPLTQULACK OF BIG NAME STARSPAST HULK HOGAN, MACHO MAN, JESSI VENTURAIMAGESEX AND VIOLANCEMIX MARTIAL ARTSE-COMMERCELIVE PERFORMANCE

FORMER WWE SUPERSTARS:Stone Cold Steve Austin

GoldbergHulk Hogan &Macho Man Randy Savage

CURRENT WWE SUPERSTARS:

CM PunkSheamusDaniel BryanJohn Cena

RECOMMENDATIONS:MORE EPHASIS ON CREATING WRESTLING SUPERSTARSPUBLICIZE POSITIVE ASPECTS OF PHYSICAL FITNESSAQUIRE MORE POSITIVE PUBLIC RESOUCES TO INHANCE PUBLIC IMAGECONTINUE EFFORTS ON IMPROVING OVERALL PUBLIC IMAGE AS IT PERTAINS TO FAMILYCREATE A NEW BACKGROUND WRESTLER STORY LINE TO COMBAT MMA COMPETITIONWORK ON EFFECTIVELY MARKETING E-COMMERCE SALESBUILD UP THE SUSPENSE TO INCREASE LIVE EVENTS THROUGH PROPER MARKETING

OPINION ABOUT CASE STUDY:WWE used to be so great, you could tell by just talking to people how they could name a bunch of wrestlers and how they wouldintimate there super moves. Now it seems like the people you ask do not care for wrestling anymore. We feel that with our helpful ideas that we could bring that spark back to WWE and influence past watchers to come back and watch. Andrew Birns

WWE is not my topic of choice so this Case Study forced me to research a business of which I knew nothing about and gather intelligent information, which could be used to formulate recommendations based on unbiased opinion. By doing so and presenting this information to a group I found this process to be invaluable to any organizations management team. Sue Vilim

REFERENCES:http://www.wwe.comhttp://corporate.wwe.com/index.jsphttp://corporate.wwe.com/company/bios/vk_mcmahon.jsphttp://prowrestling.about.com/od/thepromotions/a/historywwe.htmhttp://finance.yahoo.com/q/cf?s=WWE+Cash+Flow&annualhttp://finance.yahoo.com/news/wwe-app-tops-hbo-revolutionary-225200283.htmlhttp://www.nasdaq.com/symbol/wwe/competitors

http://prowrestling.wikia.com/wiki/Kevin_Dunn_(WWE_VP)http://www.chillertheatermemories.com/StudioWrestlingMemoriesTheShow.html

http://www.wwe.com/inside/news/toughenoughcastingcall

REFERENCES:http://nwalegends.com/fanfestforum/YaBB.pl?num=1265730561http://www.obsessedwithwrestling.com/results/wweppv/wrestlemania3.phphttp://www.ugo.com/the-goods/wrestling-legends-the-rock-and-othershttp://bleacherreport.com/articles/956854-25-best-holiday-gifts-for-the-wwe-fan-in-your-life

http://www.youtube.com/watch?v=47iDWMgTsjw

http://www.foxnews.com/story/0,2933,286840,00.html

http://www.dailymotion.com/video/x3qsro_vince-mcmahon-announces-the-death-o_news#.UL_NNYPLTQU

http://asia-globalstudies.org/

http://bleacherreport.com/articles/1357272-wwe-main-event-5-things-to-watch-for

REFERENCES:http://blogs.browardpalmbeach.com/pulp/2011/05/macho_man_randy_savage_heart_attack_tampa.php

http://tvtropes.org/pmwiki/pmwiki.php/Wrestling/Goldberg?from=Main.Goldberg

http://windows8osx.deviantart.com/art/Stone-Cold-Steve-Austin-Photo-1-304025705

http://www.fanpop.com/clubs/cm-punk/images/15842098/title/cm-punk-photo

http://www.420mp3.com/2011/07/wwe-superstar-sheamus-wallpapers_06.html

www.wwe.com/superstars/danielbryan

http://www.wwe.com/superstars/johncena

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