WW Prudential Summary Oct 2012

Washington Week - more relevant than ever before • Breaking down the political, social and economic debates of the week. • Delivering non-partisan coverage and analysis with leading journalists. • Presenting unyielding objectivity for the smartest viewers from across the country. Credibility & Objectivity According to the 2011 Erdos & Morgan Opinion Leader Study, Washington Week was ranked #3 as “most objective” and #3 “most credible” among all media included in the study (75 publications, and 50 television and cable programs). 1 PBS #1 in Trust For the ninth consecutive year, a Roper Public Affairs & Media poll shows Americans consider PBS the nation's most trusted institution among nationally known organizations. 2 4 5 6 6 8 13 C ongress Federal G overnm ent N ew spapers C ableTV C om m erical BroadcastTV C ourtsof Law PBS 26 [1] 2011 Doublebase GfK MRI weighted to Population (000). [2] Harris Interactive Trust QuickQuery, February 2012 Corporate Funding provided by: WETA would like to express our appreciation for Prudential’s support of Washington Week with Gwen Iﬁll and National Journal.

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Transcript of WW Prudential Summary Oct 2012

Credibility & ObjectivityAccording to the 2011 Erdos & Morgan Opinion Leader Study, Washington Week was ranked #3 as “most objective” and #3 “most credible” among all media included in the study (75 publications, and 50 television and cable programs). 1

PBS #1 in TrustFor the ninth consecutive year, a Roper Public Affairs & Media poll shows Americans consider PBS the nation's most trusted institution among nationally known organizations.2

Congress

Federal Government

Newspapers

Cable TV

Commerical Broadcast TV

Courts of Law

PBS26

[1] 2011 Doublebase GfK MRI weighted to Population (000).

[2] Harris Interactive Trust QuickQuery, February 2012

Corporate Funding provided by:

WETA would like to express our appreciation for Prudential’s support of Washington Week with Gwen Ifill and National Journal.

Reaching Your Most Important Audience With a national reputation for broadcast excellence, Washington Week is the longest-running public affairs program on PBS, and an ideal vehicle for reaching a uniquely influential, affluent and educated audience.

During an average week, 938,000 viewers tune in to Washington Week.3

Washington Week viewers are leaders in their communities who actively participate in local civic issues, visit and write elected officials, and address public meetings.

Washington Week viewers are 174% more likely than the average U.S. Adult to have been “an active member of any group that tries to influence public policy or government.”4

National Ratings & Carriage• During the 2010-11 broadcast year, Washington Week aired

84,489 telecasts on 662 channels in 188 markets.• Washington Week aired in 100% of the Top 100 markets.• 80% of the Washington Week audience is age 50+.• Almost half (46%) of the viewers have a college education +.

[3] NTI PBS, 2010-2011 broadcast season.[4] TNS Media Intelligence, November 2008

Cay FlahertyManaging Director

National Program MarketingWETA

[email protected]