Ww Napster Mobile
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Transcript of Ww Napster Mobile
INTRODUCTION
MARKET OVERVIEW
NAPSTER MOBILE
Introduction – Company History
Thorsten Schliesche
Academically trained engineer of chemistry
Born on 8 November 1970 in Duisburg
Since 01/2005 Napster Inc.General Manager GermanyVP Marketing&Sales Europe
2000 – 2005 T-Online International AGSenior Manager Digital Shops & Music,responsible for Musicload
Start of Napster in GermanyDec. 2005
Roxio, a leading digital media software company, known for Easy CD Creator and Toast, purchased the Napster brand out of bankruptcy Pressplay, the joint venture digital music service owned by Sony Music Entertainment and Universal Music Group, was purchased by Roxio to be the basis of Napster 2.0
With the Napster brand, the Roxio and pressplay software and content, Napster launched a LEGAL music service in the US.
Re-Naming of Roxio into Napster Inc. and listing at the NASDAQ
Nov. 2002
May 2003
Oct. 2003
Jan. 2005
Feb. 2005 Napster starts Napster To Go the worldwide first portable subscription service
Oct. 2006 Start of Napster in Japan
2004 Launches in Canada and UK
INTRODUCTION
MARKET OVERVIEW
NAPSTER MOBILE
Digital Music Market
The market for legal digital music is still a fast growing segment – globally as well as in Europe
Digital Music Market
On a local level we see significant difference in the usage type of digital music by consumers
Digital Music Market
Even with significant difference in the usage type we see a high forecasted increase in revenue for all markets
445
213
10199
23255
1996
750
1363
689
602
1508
0
500
1000
1500
2000
2500
3000
USA WesternEurope
Japan USA WesternEurope
Japan
Online Mobile
Trade Value ($M)
2.3%
8.9%6.7%
36.1%
24.6% 37.8%
2005 2010
% Of Total Music Market
Solutions
Digital Music Market
Also the digital market has already left his niche additional distribution channels and models will be needed to attract the mass market
Piracy is still alive and more people get music via P2P instead of legal download
Users for legal music services still tend to be male and 30+
Different formats and standards in the PC environment (Apple vs. Microsoft)
PC is still not a living room device in the majority of households
Availability and function of devices has proven as key driver – the new generation of handsets will bring many music devices
Teens and younger grown up are already used to order ring tones via their mobile and therefore more open to full track downloads compared to PC
Mobile has not seen piracy and free contents in the past
INTRODUCTION
MARKET OVERVIEW
NAPSTER MOBILE
December 11th, 2006
Launch Dobson
Launch OTA: November, 2006
November 2/7, 2006
Launch Cingular(Samsung A707, i607)
August 2006
Launched SunCom
June 2005
Napster signs deal with Ericsson AB
Announce availability of Napster Mobile and 1st
carrier - Suncom
February 2006
Branded Music Solution for the Operator + Spirit of Partnership = Positive ROI for Operator
Launch O2 Ireland
December 7th, 2006Launch TMN
December 16th, 2006
Marketing Plans / OpportunitiesEconomics for Operator:
Revenue shareBountiesAccessories, data plans and usage
Prompt deployment w/ global reach
January, 2007
Ann. & Launch au/KDDI
Launch Europe
Q II 2007
Well-known branded music offeringIntegrated offering Total solution for content and technology
Content: 3 M songsBest in Class TechnologyHosted Solution w/ scalability
Napster Mobile
WirelessOTA
EricssonServers
Content AggregationPers. Prod.
Content AggregationFull length
Content ManagementStyling Prod.
Content ManagementFull length
Hosting &Operations
Billing &Charging
TechnologyPlatform
2nd / 3 rd LevelCustomer
Care
Napster MobileBranded Portal
Napster Ericsson Joint Napster/Ericsson Activities
Napster Mobile
A fully hosted solution will guarantee highest service level and no technology cost for mobile network operators
WAP/XHTML BrowsingSupport for more than 400 phones from all major manufacturersOver 50 OTA full length audio compliant phones (EDGE/UMTS) available right away
J2MEBasically all J2ME MIDP2.0 compliant phones with Multimedia API1.1 (JSR 135), RMS memory greater 15MB and PDA Optional packages for the J2ME platform (JSR 75) after passing compatibility tests and possible customizations, e.g.Sony Ericsson K600, W800, W550, W600, W900 orNokia 6680, N-Series (N70, N90, N91)
Napster Mobile
Usage of standard formats (AACplus) and DRM (OMA1.1) ensure combined with WAP and Client solution ensures broad handset support combined with device optimized usability
Napster Mobile
Napster mobile offers a modular state-of-the-art mobile music service with fast integration into portal/service of MNO and significant benefits:
Search and browse Napster and listen to 30-second clips
BUY WHAT YOU WANT:A la carte dual delivery- 2nd copy delivered to your PC in Napster Client
Available Clients: WAP / xHTML, J2ME, Symbian and PC application
No internal costs/head counts for content acquisition, licensing and programming
Revenue share will offer operator pure margin
Building music experience by using the strongest global brand
Technical knowledge of Ericsson combined with on of the biggest music catalogues
Future business models like track packs, mobile subscription or combined mobile/PC subscription will be developed on platform level – no additional costs
EditionsSymbian
Possibly J2MEOthers
Content TypesFull Length Songs, Ringtones, Images
CodecWMA, WMAPro (PC and Mobile)
DRMWM DRM10 (PC and Mobile)
Delivery ModelsA la carte - dual delivery Unlimited subscription downloads(Mobile | PC)Sideload - Native support
News, Community, PersonalizationRecommendations, Tell/Send to Friend, Ratings, User Profiles, WAP Chat,Artist Info, New Releases
“Symphony”(Unlimited Subscription
PC and Mobile)
Content TypesFull Length Songs, Ringtones, Images
Delivery ModelsA la carte - dual delivery (Mobile | PC)Napster PC terr. -PC purchase availableNon-Napster PC terr. -Content management only
CodecAAC, aacPlus v. 2, WMA (PC)
DRMOMA 1.0 Sep. Delivery (mb)WM DRM10 (PC)
News, Community, PersonalizationRecommendations, Ratings, Artist Info, New Releases
EditionsWAP | J2ME
“Duet”(Ala Carte Purchase,
Dual Delivery – Mobile and PC)
2006 2007/2008
Napster Mobile
As dual deliver is already a state-of-the-art service Napster and Ericsson have already agreed to vision and have started to develop a mobile subscription services.
