1958

Lester and his partners decided to pursue their ambition of creating a business that goes beyond the typical agency of the day.

Lester wanted to practice a new approach, one that engaged people, encouraged an immediate response, and continually applied customer learnings to grow successful businesses.

This radically different new approach to communications transformed the advertising industry into a trillion dollar business for 54 years now: The listening area.

After 54 years of innovations:

2012

Once, clients as well as employees loved the agency for flexibility, creativity and Lesters gifts: innovations. Nowadays, Wunderman has become a traditional company and bunch of network dinosaurs.

Today, clients are demanding lower cost and greater efficiencies. Shareholders are demanding more profit and lower personal costs. We squeeze every last person and work even longer.

Employees don’t know what they work for (at least money). And our customers don’t know what they pay for (at least overheads). The result: innovations have gone …

Our to day dilemma is also our future dilemma.

The future is now

World

transformation

ongoing

Social value

transformation

ongoing

Marketing business

transformation

ongoing

Our world is changing into a Goodciety with a radical new culture mindset. In future, know how and knowledge are the new assets – not money.

Keys to success: pushing knowledge and people into meaningful relations.

The challenging question for us today: Re-Invent or die, after 54 years of innovations?

The good news: Our business is still running.

The bad news on the good news: If we do not transform the system, the lifework dies quietly.

2013

The 55th year of innovation

A handful of Lester followers decided to pursue their ambition of creating a business that goes beyond the typical agency of the day.

They want to practice a new approach, one that involves people, encourages impactful conversations and continually applies knowledge to grow successful, meaningful relations.

This radically different approach to communications could transform the marketing industry into a new era.

And the same bunch of people established a new business model that also goes beyond the typical agency of the day.

A business model that is not a marketing solution any more.

A business model that is not in the marketing category any more.

A business model that is not called agency any more.

In a business that is not existing yet.

The Conversation Business. The post-listening era.

Once, there was a brand in the conversation business:

Global brands still build platforms for the conversation business:

…

Some brands try to enter the conversation business, but don’t know yet:

…

There is a company nearly closing the gap between platforms, brands and people. The offered business solution:

WE™

WE™ The Wunderman Experience™ Method

Vision

WE™ are the meaningful connector in the conversation business.

Brand promise

WE™ create, empower and manage Impactful Conversations.

Beliefs

WE™ involve people, encourage impactful conversations and continually apply knowledge to grow successful, meaningful relations.

WE™

100% digital WE™

100% digital WE™

WE™ become the data-hub and insights engine for all conversations, with digital at the heart.

100% multi-cultural WE™

100% multi-cultural WE™

WE™ network with a bunch of experts, working project based and involving real customers.

100% personal WE™

100% personal WE™

WE™ built a strong reputation for producing creative and effective content, targeting hearts and brains.

100% simplified WE™

100% simplified WE™

WE™ translate tons of knowledge into pointed pictorial language.

100% open-source WE™

100% open-source WE™

WE™ benefit from individual experience and co-creation, not from silos or hierarchies.

100% social WE™

100% social WE™

WE™ care for people and environment as well as for the figures, encouraging social entrepreneurship.

100% connected WE™

100% connected WE™

WE™ empower impactful conversations to

grow successful, meaningful relations.

100% passionate WE™

100% passionate WE™

WE™ love our business – or leave it!

100% future ready WE™

100% future ready WE™

WE™ provide a real benefit to the conversation experience of brands: Giving time for the integration of new technologies and touchpoint experimentation, market boundaries are being pushed.

Conversation

Content

Conversation Experience

Conversation Intelligence

WE™

Network

Layer

Digital

Layer

WE™ Method multi-cultural

personal

open-source

connected

social

simplified

passionate

connected

100% customized WE™

CCD

CED

Conversation

Content

Conversation

Experience

Conversation

Intelligence

CPD

Conversation

Experience

Core

Conversation

Content

Core

Conversation

Intelligence

Core

Digital

Layer

Network

Layer CID

CCD

CID

Conversation

Content

Conversation

Experience

Conversation

Intelligence

CPD

Experts

Core Team

CM

CM

CM CM

CM

Conversation

Programm

Manager /

Conversation

Agents CED

Conversation

Programm

Director

On demand

activity team

CCD

CID

Conversation

Content

Conversation

Experience

Conversation

Intelligence

CPD

Experts

Core Team

CM

CM

CM CM

CM

CED

WE™ - highly scalable

on demand Full SOW client teams

Temporary pitch teams

Temporary project teams

…

CCD

CID

Conversation

Content

Conversation

Experience

Conversation

Intelligence

Expert

CM

CM

CM CM

CM

CED

Analytics

Strategist

Creative Technologist

Information Architect Data

Protection

Concept

Social

Shopper

Digital

UX

Sales Design

Sales

Text

Sales Design

Brand Text

Social Editor

Brand Design

Screen Design

Publishing Editor Screen

Design

WE™

Ex. Vodafone

Youth

CPD

100% Lester WE™

100% WE™

99%

WE™ act, don’t talk.

Thx.

Marcus Podorf