WTF is the Future of Native Advertising? - WTF Native Advertising UK, 10/8/15
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WHAT IS THE FUTURE OF NATIVE ADVERTISING What Is The Future of Native Advertising? Paul Mikhailoff - Forbes
Transcript of WTF is the Future of Native Advertising? - WTF Native Advertising UK, 10/8/15
WHAT IS THE FUTURE OF NATIVE ADVERTISING
What Is The Future of Native Advertising? Paul Mikhailoff - Forbes
Changing the Culture of Publishing
“The essential mission of journalism is to inform. To think that the only people who can inform are journalists is not the world we live in today.” – LEWIS D’VORKIN CHIEF PRODUCT OFFICER
Trust
Working Together Using Data
Always On Creating a Body of Work
Mobile
Creativity
Programmatic Buying
Key Takeaways
• Trust and transparency
• Using data to perfect the art and science of successful publishing
• Great content generating great scale
The future of Native Advertising is all about :
WHAT IS THE FUTURE OF NATIVE ADVERTISING
Thank you Paul Mikhailoff - Forbes
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