WSNH

PASSION TO SHARE SUCCESS

Increasing your income

Improving your efficiency

Reducing your costs

Planning for your future

THE “Work Smarter, Not Harder” APPROACH TO PRIVATE PRACTICE

WSNH

If you want to

have more,

you have to

become more.

For things

to improve,

you have to

improve.

For things

to change,

you have

to change.

For things to

get better,

you have to

get better.

If you grow,

everything

grows for you.

- Jim Rohn

Single chair clinic 3.5 days a week

£-

£20,000

£40,000

£60,000

£80,000

£100,000

£120,000

£140,000

£160,000

£180,000

SETTING A PRICEIN PRIVATE PRACTICE

HOW MUCH SHOULD I CHARGE?

FEE SETTING GIVES US ONE OF THE MOST DIFFICULT DILEMMAS THAT HAS REPERCUSSIONS BOTH WITHIN AND BEYOND OUR OWN PRACTICES

POSSIBLE OUTCOMES

SOMETIMES THE CONSEQUENCES OF OUR ACTIONS ARE NOT OBVIOUS, SO BE MINDFUL OF POTENTIAL EFFECTS OF ANY DECISIONS MADE, BUT OUT OF KNOWLEDGE NOT FEAR

•Money

•Assumption

•Value

•Investment

•Service

•Money

•Assumption

•Value

•Investment

•Service

MONEY

DEVELOPED OVER 3000 YEARS AS A MEANS OF CARRYING OUT TRANSACTIONS INVOLVING A MEDIUM OF EXCHANGE, AND ITS STILL DEVELOPING

MONEY IS ANY CLEARLY IDENTIFIABLE OBJECT OF VALUE THAT IS GENERALLY ACCEPTED AS PAYMENT FOR GOODS OR SERVICES EG LEGAL TENDER

TIME IS MONEYisn’t

ASSUMPTION

750 YEARS OF UK INFLATION

2050

VALUE

Don’t build your fee

structure around your

patients – instead

build your patients

around your fee

structure

INVESTMENT

WHY ARE SOME WORTH MORE THAN OTHERS?

SERVICE

Hi Jonathan,

We can indeed repair Hadewe Handpieces with loose grip on the burs. If you'd like to send it in please put your name, address and number inside the box along side the handpiece, and send it to:(address removed for anonymity)

It shouldn’t be a costly fix as provided that the chuck is not damaged it should just requiredisassembly, cleaning and realigning - with no new parts needed!

With regard to the spare SB handpiece, we do not currently have any in stock. We can however order one direct from Hadewe should you decide you'd like to purchase one.

Many Thanks

DearJonathan Small

Re: Hadewe SB Podiatry Drill Handpiece RepairThank you for contacting us regarding the above repair.If you send the Handpiece to the above addres the engineer will examine it and supply you a free estimate prior to the repair.

Kind Regards

Cost-based pricing

Based on manufacturing or production costs, so focusses on

the business

Uses its costs to find a price floor and price ceiling, then prices in

between

May respond to poor market conditions (competition) by lowering costs to lower floor

Used by companies that produceen masse eg textiles, food,

building materials

Generally results in competitive pricing, so attracts customers who

want lower cost

Value (market)-based pricing

Considers the value of the product or service

The business determines how much value it will generate for the customer

eg savings, experience, happiness, consistency, safety

Based on customer expectations and demand

Generally higher pricing and the business can decide on ratio of

acceptance

Can generate higher profits, but will alienate some potential customers not willing to pay

WSNH-based pricing

Combines the best of both cost & market-based pricing

models

Values the Podiatrist at the level they want, to help ensure

happiness at work

Helps avoids customer projection of

value and worth

Enables future-proofing of the business and Podiatry

profession

Facilitates investment in the Podiatrist & the business for

the benefit of patients

PROBLEM SOLVING

• PROBLEMS

• SOLUTION PROVIDERS

• SOLUTION TOOLS

• SOLUTION LOCATION

• I want to be more relaxed on stage

PROBLEM

• Can fix the problem

• Not guaranteed but will do their best

WHATSHECALLED

• Takes skill and knowledge to use

• Cost to buy or lease

OOJAMAFLIP

• Costs incurred with location

THINGAMIBOB

HEALTH PROBLEM SOLVING

• PROBLEMS

• SOLUTION PROVIDERS

• SOLUTION TOOLS

• SOLUTION LOCATION

• I have a painful hip

PROBLEM

• Can fix the problem

• Not guaranteed but will do their best

ORTHOPAEDIC SURGEON

• Takes skill and knowledge to use

• Cost to buy or lease

SURGICAL TOOLS

• Costs incurred with location

OPERATING THEATRE

FOOT PROBLEM SOLVING

• PROBLEMS

• SOLUTION PROVIDERS

• SOLUTION TOOLS

• SOLUTION LOCATION

• I have a painful toe

PROBLEM

• Can fix the problem

• Not guaranteed but will do their best

PODIATRIST OR POD SURG

• Takes skill and knowledge to use

• Cost to buy or lease

PODIATRY TOOLS

• Cost of premises / vehicle

CLINIC / DOMICILIARY

HOW MUCH

ARE YOUCHARGING?

for a standard (routine) new patient fee -

assessment and treatment

Why don’t we,

as Foot Specialists,

charge £hundreds or

even £thousands

to resolve foot

problems like private

dentists charge for

tooth problems?

Services

• Environment (clinic vs doms)

• Emotional connection

• Assessment(s)

• Treatment(s)

• Knowledge

• Advice & support

• Convenience

• Safety

Products

• Retail products eg footwear

• Orthotics / insoles

• Silicones

• Medicaments / dressings / padding SOLD over the counter

• Medicaments / dressings / padding SUPPLIED for home use

• Medicaments / dressings / padding USED during treatment

WHAT PATIENTS PAY FOR

What are the

emotional

drivers that

influence our

businesses the

most?

FOCUS ON

OTHER

THINGS

INSTEAD

OF PRICE

TO ENSURE

LONGTERM

SUCCESS

What are the

intrinsic &

extrinsic

benefits of us

valuing what

we do more?

PODIATRIST =

Problem Solver

• VISION = What you and your practice can deliver

• ANALYSIS = History taking of patient’s problem(s)

• PROCESS = Assessment of patient’s problem(s)

• SOLUTION = Treatment (incl. advice) of patient’s problem(s)

• SUCCESS = Resolution of patient’s problem(s)

ALL THIS HAS A VALUE

What is changing

within the Foot

Health profession

to help us value

ourselves and our

solutions more?

14th June 2018

15th June 2018