W&S Subpanel Social Network Sites (May 2013)

6
1,920 1,837 65 15 3 100.0% 95.7% 3.4% 0.8% 0.2% 1,920 747 623 402 148 100.0% 38.9% 32.4% 20.9% 7.7% 1,920 557 572 540 251 100.0% 29.0% 29.8% 28.1% 13.1% 1,920 99 306 1,043 472 100.0% 5.2% 15.9% 54.3% 24.6% 1,920 39 215 727 939 100.0% 2.0% 11.2% 37.9% 48.9% 1,920 19 193 679 1,029 100.0% 1.0% 10.1% 35.4% 53.6% 1,920 30 174 448 1,268 100.0% 1.6% 9.1% 23.3% 66.0% 1,920 77 224 817 802 100.0% 4.0% 11.7% 42.6% 41.8% 1,920 9 128 265 1,518 100.0% 0.5% 6.7% 13.8% 79.1% 1,920 8 125 238 1,549 100.0% 0.4% 6.5% 12.4% 80.7% 1,920 8 129 269 1,514 100.0% 0.4% 6.7% 14.0% 78.9% 1,920 17 147 329 1,427 100.0% 0.9% 7.7% 17.1% 74.3% 1,920 29 184 389 1,318 100.0% 1.5% 9.6% 20.3% 68.6% 1,920 13 153 547 1,207 100.0% 0.7% 8.0% 28.5% 62.9% 1,920 16 124 262 1,518 100.0% 0.8% 6.5% 13.6% 79.1% Netlog Hi5 Gooline.vn Facebook Zing Me Google+ Twitter Flickr Tamtay Linkedin My Opera Multiply 1. Level of awareness towards social network sites [Matrix SA] (n=1,920) 1. Level of awareness towards social network sites 2. Login frequency on social network sites 3. Avatar using in social network sites 4. Regular activities on social network sites 5. Provided information when joining social network sites 6. Devices used to access social network sites Total I know very well and using currently I know but rarely used I know but don't use My.go.vn W&S Company Limited is one of the top online market research service providers in Vietnam. In 2011, we established our actively managed panel named "Vinaresearch" and it has reached number of over 105,000 members since January 2013. This sub-panel is based on Single-choice and Multi-choice question type with a total of 1,920 respondents from Vinaresearch Panel. Statistical result includes tables in following content: I totally don't know Foursquare Friendster SOCIAL NETWORT SITES SUB-PANEL (May 2013)

Transcript of W&S Subpanel Social Network Sites (May 2013)

Page 1: W&S Subpanel Social Network Sites (May 2013)

1,920 1,837 65 15 3

100.0% 95.7% 3.4% 0.8% 0.2%

1,920 747 623 402 148

100.0% 38.9% 32.4% 20.9% 7.7%

1,920 557 572 540 251

100.0% 29.0% 29.8% 28.1% 13.1%

1,920 99 306 1,043 472

100.0% 5.2% 15.9% 54.3% 24.6%

1,920 39 215 727 939

100.0% 2.0% 11.2% 37.9% 48.9%

1,920 19 193 679 1,029

100.0% 1.0% 10.1% 35.4% 53.6%

1,920 30 174 448 1,268

100.0% 1.6% 9.1% 23.3% 66.0%

1,920 77 224 817 802

100.0% 4.0% 11.7% 42.6% 41.8%

1,920 9 128 265 1,518

100.0% 0.5% 6.7% 13.8% 79.1%

1,920 8 125 238 1,549

100.0% 0.4% 6.5% 12.4% 80.7%

1,920 8 129 269 1,514

100.0% 0.4% 6.7% 14.0% 78.9%

1,920 17 147 329 1,427

100.0% 0.9% 7.7% 17.1% 74.3%

1,920 29 184 389 1,318

100.0% 1.5% 9.6% 20.3% 68.6%

1,920 13 153 547 1,207

100.0% 0.7% 8.0% 28.5% 62.9%

1,920 16 124 262 1,518

100.0% 0.8% 6.5% 13.6% 79.1%

Netlog

Hi5

Gooline.vn

Facebook

Zing Me

Google+

Twitter

Flickr

Tamtay

Linkedin

My Opera

Multiply

1. Level of awareness towards social network sites [Matrix SA] (n=1,920)

1. Level of awareness towards social network sites

2. Login frequency on social network sites

3. Avatar using in social network sites

4. Regular activities on social network sites

5. Provided information when joining social network sites

6. Devices used to access social network sites

Total

I know very

well and

using

currently

I know but

rarely used

I know but

don't use

My.go.vn

W&S Company Limited is one of the top online market research service providers in Vietnam. In 2011, we established our

actively managed panel named "Vinaresearch" and it has reached number of over 105,000 members since January 2013.

This sub-panel is based on Single-choice and Multi-choice question type with a total of 1,920 respondents from Vinaresearch Panel. Statistical result includes tables in

following content:

I totally

don't know

Foursquare

Friendster

SOCIAL NETWORT SITES SUB-PANEL (May 2013)

Page 2: W&S Subpanel Social Network Sites (May 2013)

Total Daily5 - 6 times /

week

3 - 4 times /

week

1 - 2 times /

week

2 - 3 times /

month

Once a

month

Less than

once a month

Do not use

this site

1,920 1,665 103 69 40 11 8 6 18

100.0% 86.7% 5.4% 3.6% 2.1% 0.6% 0.4% 0.3% 0.9%

1,920 459 161 153 150 87 97 214 599

100.0% 23.9% 8.4% 8.0% 7.8% 4.5% 5.1% 11.1% 31.2%

1,920 401 94 86 136 81 85 163 874

100.0% 20.9% 4.9% 4.5% 7.1% 4.2% 4.4% 8.5% 45.5%

1,920 52 41 41 44 34 33 86 1,589

100.0% 2.7% 2.1% 2.1% 2.3% 1.8% 1.7% 4.5% 82.8%

1,920 19 31 20 20 21 26 53 1,730

100.0% 1.0% 1.6% 1.0% 1.0% 1.1% 1.4% 2.8% 90.1%

1,920 12 25 18 15 14 21 47 1,768

100.0% 0.6% 1.3% 0.9% 0.8% 0.7% 1.1% 2.4% 92.1%

1,920 14 29 19 21 15 19 54 1,749

100.0% 0.7% 1.5% 1.0% 1.1% 0.8% 1.0% 2.8% 91.1%

1,920 49 31 22 24 20 27 61 1,686

100.0% 2.6% 1.6% 1.1% 1.3% 1.0% 1.4% 3.2% 87.8%

1,920 2 23 19 5 16 15 35 1,805

100.0% 0.1% 1.2% 1.0% 0.3% 0.8% 0.8% 1.8% 94.0%

1,920 2 20 22 4 15 17 34 1,806

100.0% 0.1% 1.0% 1.1% 0.2% 0.8% 0.9% 1.8% 94.1%

1,920 2 23 18 4 17 16 37 1,803

100.0% 0.1% 1.2% 0.9% 0.2% 0.9% 0.8% 1.9% 93.9%

1,920 3 25 20 10 18 18 44 1,782

100.0% 0.2% 1.3% 1.0% 0.5% 0.9% 0.9% 2.3% 92.8%

1,920 10 27 19 11 23 17 78 1,735

100.0% 0.5% 1.4% 1.0% 0.6% 1.2% 0.9% 4.1% 90.4%

1,920 2 23 22 4 19 13 47 1,790

100.0% 0.1% 1.2% 1.1% 0.2% 1.0% 0.7% 2.4% 93.2%

1,920 10 19 21 5 15 11 38 1,801

100.0% 0.5% 1.0% 1.1% 0.3% 0.8% 0.6% 2.0% 93.8%

Total True picture

Picture

singer /

actor

Photos

available on

social

network

Other

imagesNo avatar

Do not use

this site

1,920 1,388 55 26 391 42 18

100.0% 72.3% 2.9% 1.4% 20.4% 2.2% 0.9%

1,920 622 111 118 298 172 599

100.0% 32.4% 5.8% 6.1% 15.5% 9.0% 31.2%

1,920 476 49 93 182 246 874

100.0% 24.8% 2.6% 4.8% 9.5% 12.8% 45.5%

1,920 86 39 42 80 84 1,589

100.0% 4.5% 2.0% 2.2% 4.2% 4.4% 82.8%

1,920 37 21 26 51 54 1,730

100.0% 1.9% 1.1% 1.4% 2.7% 2.8% 90.1%

1,920 23 18 27 35 49 1,768

100.0% 1.2% 0.9% 1.4% 1.8% 2.6% 92.1%

1,920 34 18 27 35 57 1,749

100.0% 1.8% 0.9% 1.4% 1.8% 3.0% 91.1%

1,920 47 22 29 45 91 1,686

100.0% 2.4% 1.1% 1.5% 2.3% 4.7% 87.8%

1,920 9 19 24 27 36 1,805

100.0% 0.5% 1.0% 1.3% 1.4% 1.9% 94.0%

1,920 6 20 24 26 38 1,806

100.0% 0.3% 1.0% 1.3% 1.4% 2.0% 94.1%

1,920 9 18 25 24 41 1,803

100.0% 0.5% 0.9% 1.3% 1.3% 2.1% 93.9%

1,920 10 24 29 32 43 1,782

100.0% 0.5% 1.3% 1.5% 1.7% 2.2% 92.8%

1,920 39 17 35 37 57 1,735

100.0% 2.0% 0.9% 1.8% 1.9% 3.0% 90.4%

1,920 14 17 29 26 44 1,790

100.0% 0.7% 0.9% 1.5% 1.4% 2.3% 93.2%

1,920 6 21 25 29 38 1,801

100.0% 0.3% 1.1% 1.3% 1.5% 2.0% 93.8%

Netlog

Hi5

Gooline.vn

Linkedin

My Opera

Multiply

Foursquare

Friendster

My.go.vn

Facebook

Zing Me

Google+

Twitter

Flickr

Tamtay

Foursquare

Friendster

My.go.vn

Netlog

Hi5

Gooline.vn

Twitter

Flickr

Tamtay

Linkedin

My Opera

Multiply

Facebook

Zing Me

Google+

2. Login frequency on social network sites [Matrix SA] (n=1,920)

3. Avatar using in social network sites [Matrix SA] (n=1,920)

Page 3: W&S Subpanel Social Network Sites (May 2013)

Total

Search and

contact

partners

Contact

with

friends

Information

sharing

Contact

with family

Make new

friends

Looking for

love

Read the

news

1,920 679 1,619 1,254 628 898 198 802

100.0% 35.4% 84.3% 65.3% 32.7% 46.8% 10.3% 41.8%

1,920 179 465 372 128 304 74 293

100.0% 9.3% 24.2% 19.4% 6.7% 15.8% 3.9% 15.3%

1,920 316 388 317 104 174 29 265

100.0% 16.5% 20.2% 16.5% 5.4% 9.1% 1.5% 13.8%

1,920 47 86 101 22 49 4 65

100.0% 2.4% 4.5% 5.3% 1.1% 2.6% 0.2% 3.4%

1,920 17 23 57 8 14 8 14

100.0% 0.9% 1.2% 3.0% 0.4% 0.7% 0.4% 0.7%

1,920 11 20 19 5 10 9 18

100.0% 0.6% 1.0% 1.0% 0.3% 0.5% 0.5% 0.9%

1,920 20 23 29 2 9 5 20

100.0% 1.0% 1.2% 1.5% 0.1% 0.5% 0.3% 1.0%

1,920 23 32 44 11 14 4 43

100.0% 1.2% 1.7% 2.3% 0.6% 0.7% 0.2% 2.2%

1,920 6 16 19 2 9 4 10

100.0% 0.3% 0.8% 1.0% 0.1% 0.5% 0.2% 0.5%

1,920 4 13 19 4 7 2 13

100.0% 0.2% 0.7% 1.0% 0.2% 0.4% 0.1% 0.7%

1,920.00 4.00 14.00 18.00 9.00 9.00 6.00 11.00

100.0% 0.2% 0.7% 0.9% 0.5% 0.5% 0.3% 0.6%

1,920 9 17 26 8 13 4 14

100.0% 0.5% 0.9% 1.4% 0.4% 0.7% 0.2% 0.7%

1,920 6 46 42 10 31 13 13

100.0% 0.3% 2.4% 2.2% 0.5% 1.6% 0.7% 0.7%

1,920 7 19 21 2 11 5 19

100.0% 0.4% 1.0% 1.1% 0.1% 0.6% 0.3% 1.0%

1,920 6 14 18 5 8 4 13

100.0% 0.3% 0.7% 0.9% 0.3% 0.4% 0.2% 0.7%

Play gameWatch

movie

Listen to

musicFind jobs Others

Do not use

this site

380 119 148 193 226 18

19.8% 6.2% 7.7% 10.1% 11.8% 0.9%

646 131 376 34 106 599

33.6% 6.8% 19.6% 1.8% 5.5% 31.2%

63 74 67 113 213 874

3.3% 3.9% 3.5% 5.9% 11.1% 45.5%

7 7 8 3 94 1589

0.4% 0.4% 0.4% 0.2% 4.9% 82.7%

3 2 1 1 70 1730

0.2% 0.1% 0.1% 0.1% 3.6% 90.1%

5 4 2 0 57 1768

0.3% 0.2% 0.1% 0.0% 3.0% 92.1%

5 1 3 13 59 1749

0.3% 0.1% 0.2% 0.7% 3.1% 91.1%

13 6 10 4 71 1686

0.7% 0.3% 0.5% 0.2% 3.7% 87.8%

4 1 3 0 46 1805

0.2% 0.1% 0.2% 0.0% 2.4% 94.0%

5 0 3 2 46 1806

0.3% 0.0% 0.2% 0.1% 2.4% 94.1%

5 2 2 1 43 1803

0.3% 0.1% 0.1% 0.1% 2.2% 93.9%

13 3 7 2 47 1782

0.7% 0.2% 0.4% 0.1% 2.4% 92.8%

7 2 2 1 55 1735

0.4% 0.1% 0.1% 0.1% 2.9% 90.4%

4 3 2 1 46 1790

0.2% 0.2% 0.1% 0.1% 2.4% 93.2%

8 0 5 0 41 1801

0.4% 0.0% 0.3% 0.0% 2.1% 93.8%

My.go.vn

Netlog

Hi5

Gooline.vn

Tamtay

Linkedin

My Opera

Multiply

Foursquare

Friendster

Gooline.vn

Facebook

Zing Me

Google+

Twitter

Flickr

Multiply

Foursquare

Friendster

My.go.vn

Netlog

Hi5

Google+

Twitter

Flickr

Tamtay

Linkedin

My Opera

Facebook

Zing Me

4. Regular activities on social network sites [Matrix SA] (n=1,920)

4. Regular activities on social network sites [Matrix SA] (n=1,920) cont

Page 4: W&S Subpanel Social Network Sites (May 2013)

Total Full nameDate of

birth

Phone

number

Home

addressWorkplace

Marital

status

1,920 1,558 1,361 864 562 858 1,043

100.0% 81.1% 70.9% 45.0% 29.3% 44.7% 54.3%

1,920 790 762 355 262 297 385

100.0% 41.1% 39.7% 18.5% 13.6% 15.5% 20.1%

1,920 696 550 325 205 253 244

100.0% 36.3% 28.6% 16.9% 10.7% 13.2% 12.7%

1,920 138 127 48 21 36 44

100.0% 7.2% 6.6% 2.5% 1.1% 1.9% 2.3%

1,920 52 44 13 8 8 11

100.0% 2.7% 2.3% 0.7% 0.4% 0.4% 0.6%

1,920 34 21 10 6 15 8

100.0% 1.8% 1.1% 0.5% 0.3% 0.8% 0.4%

1,920 54 38 16 13 28 13

100.0% 2.8% 2.0% 0.8% 0.7% 1.5% 0.7%

1,920 73 51 26 18 19 16

100.0% 3.8% 2.7% 1.4% 0.9% 1.0% 0.8%

1,920 17 17 11 7 6 5

100.0% 0.9% 0.9% 0.6% 0.4% 0.3% 0.3%

1,920 15 14 12 9 4 5

100.0% 0.8% 0.7% 0.6% 0.5% 0.2% 0.3%

1,920 16 21 5 9 6 9

100.0% 0.8% 1.1% 0.3% 0.5% 0.3% 0.5%

1,920 25 34 16 13 14 14

100.0% 1.3% 1.8% 0.8% 0.7% 0.7% 0.7%

1,920 64 62 16 20 25 23

100.0% 3.3% 3.2% 0.8% 1.0% 1.3% 1.2%

1,920 30 26 9 14 7 5

100.0% 1.6% 1.4% 0.5% 0.7% 0.4% 0.3%

1,920 18 18 10 9 6 5

100.0% 0.9% 0.9% 0.5% 0.5% 0.3% 0.3%

Others

information

Do not use

my personal

information

to register

Do not use

this site

651 40 18

33.9% 2.1% 0.9%

345 165 599

18.0% 8.6% 31.2%

274 99 874

14.3% 5.2% 45.5%

92 50 1,589

4.8% 2.6% 82.8%

48 42 1,730

2.5% 2.2% 90.1%

39 36 1,768

2.0% 1.9% 92.1%

51 36 1,749

2.7% 1.9% 91.1%

51 57 1,686

2.7% 3.0% 87.8%

32 26 1,805

1.7% 1.4% 94.0%

33 26 1,806

1.7% 1.4% 94.1%

36 24 1,803

1.9% 1.3% 93.9%

39 30 1,782

2% 2% 93%

46 30 1,735

2.4% 1.6% 90.4%

36 26 1,790

1.9% 1.4% 93.2%

34 26 1,801

1.8% 1.4% 93.8%

My.go.vn

Netlog

Hi5

Gooline.vn

Tamtay

Linkedin

My Opera

Multiply

Foursquare

Friendster

Gooline.vn

Facebook

Zing Me

Google+

Twitter

Flickr

Multiply

Foursquare

Friendster

My.go.vn

Netlog

Hi5

Google+

Twitter

Flickr

Tamtay

Linkedin

My Opera

Facebook

Zing Me

5. Provided information when joining social network sites [Matrix MA] (n=1,920) cont

5. Provided information when joining social network sites [Matrix MA] (n=1,920)

Page 5: W&S Subpanel Social Network Sites (May 2013)

Total Desktop Laptop Phone Tablet OthersDo not use

this site

1,920 661 930 272 37 2 18

100.0% 34.4% 48.4% 14.2% 1.9% 0.1% 0.9%

1,920 562 676 61 16 6 599

100.0% 29.3% 35.2% 3.2% 0.8% 0.3% 31.2%

1,920 441 520 60 20 5 874

100.0% 23.0% 27.1% 3.1% 1.0% 0.3% 45.5%

1,920 123 149 43 6 10 1,589

100.0% 6.4% 7.8% 2.2% 0.3% 0.5% 82.8%

1,920 76 77 18 7 12 1,730

100.0% 4.0% 4.0% 0.9% 0.4% 0.6% 90.1%

1,920 59 57 14 8 14 1,768

100.0% 3.1% 3.0% 0.7% 0.4% 0.7% 92.1%

1,920 64 64 21 8 14 1,749

100.0% 3.3% 3.3% 1.1% 0.4% 0.7% 91.1%

1,920 65 70 75 6 18 1,686

100.0% 3.4% 3.6% 3.9% 0.3% 0.9% 87.8%

1,920 46 41 11 6 11 1,805

100.0% 2.4% 2.1% 0.6% 0.3% 0.6% 94.0%

1,920 43 40 15 4 12 1,806

100.0% 2.2% 2.1% 0.8% 0.2% 0.6% 94.1%

1,920 46 41 15 5 10 1,803

100.0% 2.4% 2.1% 0.8% 0.3% 0.5% 93.9%

1,920 54 55 10 7 12 1,782

100.0% 2.8% 2.9% 0.5% 0.4% 0.6% 92.8%

1,920 76 80 9 7 13 1,735

100.0% 4.0% 4.2% 0.5% 0.4% 0.7% 90.4%

1,920 51 51 13 5 10 1,790

100.0% 2.7% 2.7% 0.7% 0.3% 0.5% 93.2%

1,920 42 49 14 3 11 1,801

100.0% 2.2% 2.6% 0.7% 0.2% 0.6% 93.8%

Hi5

Gooline.vn

Facebook

Zing Me

Google+

Twitter

Flickr

Tamtay

Linkedin

My Opera

Multiply

Foursquare

Friendster

My.go.vn

Netlog

6. Devices used to access social network sites [Matrix SA] (n=1,920)

Page 6: W&S Subpanel Social Network Sites (May 2013)

1. Gender (n=1,920) 2. Age (n=1,920)

W&S Company Limited

Address: Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC.

Office phone: (08) 38 223 215 Fax: (08) 38 223 216

E-mail: [email protected]

http://vinaresearch.jp/

CONTACT INFORMATION

3. Household family income (n=1,920)

Respondent's Profile

The copyright of this report belongs to W&S Company Limited. The results (anlyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Company Limited (also include its website address http://vinaresearch.jp).

Unit:% 29.9

19.3 19.3

12.9 11.6

2.9 1.4

2.9

Under 7 millionsVND

7 - 10 millionsVND

10 - 15 millionsVND

15 - 20 millionsVND

20 - 30 millionsVND

30 - 40 millionsVND

40 - 50 millionsVND

Over 50 millionsVND

53.0

47.0 Male

Female 9.2

68.9

16.7

3.7 1.5

16 - 19 yearsold

20 - 29 yearlsold

30 - 39 yearsold

40 - 49 yearsold

50 years oldand over

Unit:% Unit:%

Unit:%